Volkswagen Truck & Bus Mexico projects accelerated growth in 2026; the goal is to increase its market share through a strategy focused on three pillars: more products, greater commercial coverage, and a more professional after-sales service, stated Rafael Santos Magalhaes, the brand’s Operations Director.
The company will continue opening dealerships, strengthening its network, and raising the level of technical service to ensure a more robust experience for customers, Santos said in an interview with T21.
“We are greatly strengthening our product line,” commented Santos, who explained that the vehicles now incorporate “much more standard equipment, both in terms of safety, comfort and technology,” including improved braking systems.
Among the new products, he reiterated that the star launch was the Volkswagen Constellation 26.480 6×4 , which the brand presented as its commitment to strengthening its presence in the heavy segment.
“We are confident that it will be a vehicle that everyone will like,” he emphasized.
The Operations Director highlighted that the brand’s strategy focuses on being closer to customers , offering products with greater integrated value, and ensuring stronger technical and commercial support.
With new models, an expanded network and a renewed focus on after-sales service, Volkswagen Truck & Bus Mexico is preparing for 2026, where expansion will be the priority.
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