FULTRA has proposed a transformation strategy that includes a renewed organizational culture based on seven values that will guide each action, and will be reflected in its new visual identity: a logo that symbolizes professionalism, trust, closeness and boldness.
FULTRA’s approach to its transport partner considers a strategy in which it seeks to be the preferred partner, highlighting two fundamental pillars:
- Partner : Committed to the success of its clients through trust and shared value with a long-term perspective,
- Preferred : Agile and innovative solutions that adapt to the needs of its clients.
“FULTRA was created to offer a comprehensive solution. Today, thanks to the joint efforts of our companies and teams, we are more aligned than ever to ensure the success of our clients,” said Jorge Martínez Madero, CEO of FULTRA.
The Fultra 2030 vision was presented at the Meeting with Leaders , where Salvador Alva highlighted the role of leadership in this transformation, and clients such as DX (Directo Express) , TUMSA , HG Transoprtaciones and Ximple Logistics shared their best practices. It was also strengthened at the annual event of its sales force “Conecta”, with the participation of commercial leaders and panels with clients such as TMS , Express del Norte , Border Freight , OXXO and Estafeta .
FULTRA includes the companies Fruehauf, East, Amparts, Promare, International-Sierra Norte and Fultra Capital (Idealease Noreste, Fultra Rent and Fruehauf Financial) with presence in North America.
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