CELAYA, GTO.- Tresguerras celebrated its anniversary , but also a history: 90 years of journeys, millions of packages transported, and more than 500,000 shipments each month, with faces lit up by the pride of doing things right.
It was an act of living memory, a confirmation that Tresguerras doesn’t just move cargo; it moves Mexico. Laughter, toasts among allies, friends, and people influential in the industry, live music, memorabilia, and a trade show that brought together 28 brands.
That’s how the party began. But what was being celebrated was much more than an anniversary; it was 90 years of traveling the country , of sustaining ourselves through difficult times, and reinventing ourselves when necessary.
Tresguerras was founded in 1935, when a group of what were then known as “truck men” joined forces to connect Celaya with Salvatierra and Acámbaro. It was a company founded through collective effort, vision, and commitment, but during the first three decades, growth was slow.
The company’s name originates from an everyday scene from those early years: the vehicles used to park in front of the statue of architect and artist Francisco Eduardo Tresguerras in downtown Celaya. The reference to the service took shape on its own. People began to call them simply that: Tresguerras Transports.
The turning point came in the early 1960s, when the company, still operating under the cooperative model, was facing a serious financial crisis. It was then that Don Leopoldo Almanza Vera , who had worked as an operator for 17 years at Tresguerras, assumed a key role in its management.
Don Leopoldo’s vision proved decisive, and he proposed building its own warehouses for the reception and delivery of goods, an unprecedented practice at the time. He convinced the partners to dissolve the cooperative and incorporate it as a public limited company in 1968. This change marked the beginning of a new era of growth for the company.
That legacy was recalled at the beginning of the anniversary celebration by Jorge Enrique Almanza Mosqueda , president of the Tresguerras Board of Directors, who gave the opening speech of the event.
There, he reviewed the company’s origins and the moments that marked its evolution, from the construction of the first winery in Celaya to its transformation into a public limited company in 1968, which laid the foundation for the growth celebrated today.
Since then, the pace hasn’t stopped. Today, Tresguerras operates more than 180 warehouses across the country , a fleet of more than 4,300 units (including road and last-mile), and more than 600,000 shipments managed each month. It also ranks second in the Top 100 for Trucking .
Guadalupe Mancera , the current CEO, arrived three decades ago, never imagining she’d end up leading the company. “I didn’t know anything about the sector, but from day one, I felt at home,” she told T21 .
Mancera came from a traditional family background and, upon entering, found herself in a male-dominated environment; women at that time could be counted on one hand. Still, she decided to stay, driven by the humane treatment she received from day one.
“They treated me like family, like I was their daughter. And I said, ‘This is where I belong!’ I’ve been with the company for 36 years,” Mancera shared.
Today, under her leadership, Tresguerras is taking firm steps toward inclusion and gender equality . Women already represent one-third of operational and administrative positions, and increasingly occupy management positions in branches and strategic positions.
“Here, it doesn’t matter whether you’re a man or a woman. What matters is talent and commitment,” Mancera said.
In his view, the key is to build solid structures, invest in training , and maintain a sense of the organizational culture that unifies all areas.
As part of this strategy, the company has an internal university where both operators and administrative staff are trained, a space that has been fundamental in promoting talent development within the organization.
The cultural change was accompanied by technology . Tresguerras developed its own ERP system, a comprehensive platform that connects its logistics and administrative processes, and complemented it with Votrack, a robotic monitoring system that earned it the National Logistics Award two years ago, Almanza explained.
For his part, Jahir Guerrero Rangel , commercial director of Tresguerras, explained how the company operates: “We don’t compete on price, we compete on value,” he said.
With 12 years with the company, first as a client and then as part of the team, he is convinced that the key has been listening.
“Our challenge is to continue offering something more, even when the economy isn’t on our side,” Guerrero said.
The results speak for themselves. During the opening speech, Almanza Mosqueda commented that over the past 14 years, Tresguerras has grown 16 times faster than the transportation industry and 25 times faster than the national economy.
At the close of the event, as the brass band sounded and the stage filled with classically styled dancers and music, what floated in the air was not just pride, but the certainty of having come a long way, of having sustained this momentum for nine decades.
But also, there’s still a long way to go, a path that continues to be built, step by step, with the people who have made it possible.
The event was also attended by the governor of Guanajuato, Libia García Muñoz Ledo, who publicly acknowledged the role of Tresguerras as a logistics reference point for Mexico and underlined the importance of Celaya as a strategic hub for national logistics .
Tresguerras hasn’t just traveled paths. It’s built them. And it continues to do so, with the same conviction with which it all began: to go far, but always with its soul on the path.
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