For any trucking company, ongoing training of operators and technicians is key to maintaining operational efficiency and reducing costs. Isuzu Motors de México upholds this principle by implementing a fleet development program aimed at strengthening customer relationships and optimizing vehicle utilization.
José Manuel García, the brand’s Fleet Development Manager, commented that the department focuses on providing ongoing support to its customers so they can operate profitably and safely.
“The main objective is to prevent customers from feeling abandoned after their purchase, providing them with ongoing support, both in operator training and in the maintenance of their units,” García said.
The company, which has been pursuing this approach for 15 years, has focused 80% of its efforts on training operators and technicians, with the goal of ensuring proper operation, maximizing safety and fuel efficiency , while also seeking to extend the useful life of the vehicles.
In a context of operator shortages , Isuzu implemented an approach that allows fleets to manage their own training. This model not only seeks to address the need for ongoing training, but also provides fleet companies with the necessary resources to train their operators internally, which is especially relevant given the demanding work environment these professionals face.
Over the years, the department has trained approximately 1,500 operators and 800 technicians annually , a figure that reflects the company’s commitment to continuous fleet improvement. Furthermore, the implementation of Euro 6 technologies allowed the brand to comply with environmental regulations without compromising fuel efficiency, a key concern for companies in the sector.
“We want our customers to be confident that by working with Isuzu, their profitability and operational efficiency will benefit,” said García.
Isuzu is known for meeting its sales goals and remaining a key player in the truck market.
The graph shows retail and wholesale sales figures for 2023, 2024, and the first quarter of 2023, 2024, and 2025, according to the National Institute of Statistics and Geography (INEGI) and the National Association of Bus, Truck, and Tractor-Trailer Producers AC (ANPACT) . Although retail and wholesale sales showed a slight decrease over the three years, Isuzu continues to position itself as a leader in the sector.
In 2023, the highest sales volume was reached, with 3,100 units in retail and 3,309 units in wholesale, for a total of 6,409 units . By 2024, sales reached 5,867 units , which represented a drop of 8.46% compared to 2023. Despite this decline, company executives highlighted that they managed to exceed their sales goal .
This comprehensive approach, which includes ongoing operator and technician training and the implementation of advanced technologies, seeks to optimize vehicle performance and help customers overcome industry challenges such as operator shortages and operational efficiency.
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