Toyota México announced that it sold 58,081 vehicles in the period from January to June 2024, which represents a market share of 8.2% and a growth of 22% compared to the same period of the previous year, so it anticipates that 2024 be your best year in sales so far .
The five most popular Toyota models in the Mexican market, which represent more than 60% of the brand’s total sales during the first half of the year, are:
- Hilux with 11,877 units.
- RAV4 with seven thousand 577 units.
- Corolla with six thousand 332 units.
- It advances with five thousand 167 units.
- Raize with four thousand 851 units.
“Thanks to the work of the entire Toyota team and, above all, the trust of our customers and distributors, we are very happy with the results of this first semester. At the beginning of 2024, our goal was to reach at least 105 thousand units sold, with 25% hybrid electric (HEV) technology; Today I am proud to share that we project to have the best year in Toyota sales in Mexico,” commented Guillermo Díaz, president of Toyota Motor Sales and Lexus de México.
Furthermore, as part of its electrification strategy, which seeks to reduce CO2 emissions, one of the achievements reflected in the first half is the progress in the HEV sales objective , since during this period 27% has been achieved with 15,623 units sold and the goal for 2024 was to reach 25 percent.
For its part, the focus on innovation, sustainability and customer service has allowed Toyota to achieve other relevant milestones so far this year, such as the commercialization of 1.5 million units in Mexico since its arrival , reaching more than 144 thousand HEVs in circulation in the country and reduce more than 1.1 million tons of CO2, thanks to the commercialization of said vehicles with HEV technology.
In addition, Toyota has an electrified vehicle in each segment with the arrival of the HEV version of the Tacoma, a goal it had set for 2025.
The automaker highlighted in a statement that its positive performance during the first half of 2024 is due to its focus on customer service as one of its top priorities.
“Customer service has become one of the hallmarks of our company and is key to maintaining our competitiveness in the market. That is why we continue to advance in high-performance operational programs to have highly trained personnel and personalized attention for our customers,” according to Juan Mejía, director of Customer Service at Toyota Mexico.
In this sense, the company remains committed to having the most competitive maintenance costs in the industry, as well as offering differentiated services such as Mobile Service, which allows it to serve retired populations and corporate clients, and Express Maintenance , which guarantees maintenance services. quality in the shortest time possible.
Likewise, in these first six months, Toyota has dedicated itself to offering innovative alternatives that allow it to satisfy the needs of its customers, such as digital sales and the Comonuevos program.
Digital sales represented 21% of total sales so far this year and the Comonuevos Toyota program, which offers certified pre-owned vehicles with the same guarantees as new cars, recorded 4,952 units sold in the same period.
“The progress of the semester is consistent with our expectations compared to the same period last year, reflecting an increase of 22% compared to the same period in 2024. The 58,081 units sold represent 55% of our annual goal, which It reflects the trust of our customers and the effort of the entire Toyota team. In addition, they are an indicator that we are returning to pre-pandemic levels ,” said Alejandro Carmona, deputy director of Sales at Toyota Motor Sales in Mexico.
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