The 2026 World Cup, the soccer celebration hosted by Mexico, the United States, and Canada, will bring thousands of fans to different cities and stadiums, but just as many will watch on official television channels. This is where freight forwarders, not on the field, will play a key role in ensuring the broadcast of each match .
Juan Pablo Pacheco, general manager of HAF Logística Internacional , explains that the work begins with a transport analysis, whether by sea or air, or a combination of both, or by rail and road transport.
“We’re working with two Mexican television stations to export broadcast equipment to the United States. There are two containers for each station. We’re responsible for transporting all the machinery and equipment from their facilities to the International Broadcasting Center (IBC), which is where the broadcast is conducted and is authorized by FIFA,” he says.
He also mentioned that he will be moving television equipment from Germany, Italy, and possibly Japan . All of these will use the ATA Carnet, an international customs document that facilitates the temporary export and import of goods in 78 countries.
“Canaco is the one that issues them in Mexico, and they’re going to start a stronger campaign so that authorities see the benefits of this, because it will be the only way for products that will be temporarily entering an event. We already have experience with Formula 1 and NASCAR. Authorities are more reluctant to use the ATA Carnet because they don’t know how, they’re not trained. Customs personnel need to be trained so that it truly becomes a tool that facilitates the entry of goods,” he explains.
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