On the night of the Tameme National Logistics Awards ceremony , executives, academics, and suppliers from the Mexican logistics ecosystem gathered around my table. The conversation flowed between the major issues of the moment: the complexity of organizing the 2026 FIFA World Cup, the precision required by Formula 1, Trump’s tariffs, the renegotiation of the United States-Mexico-Canada Agreement (USMCA), foreign trade, and even new strategies for conquering the last mile. The scene might seem trivial, but it is, in reality, a reflection of a community that has matured and now plays a central role in the country’s competitiveness.
Until recently, logistics was seen as a silent operation, subordinate to commercial or production decisions. Today, Mexican companies—large and medium-sized—have understood that no corporate strategy can be sustained without a solid logistics framework , capable of guaranteeing the continuous flow of goods and the resilience of their supply chains. The growth of this discipline is largely explained by the industrial impetus generated by the former North American Free Trade Agreement (NAFTA) and by the realignment that nearshoring has caused in global networks. Mexico now has a professional community estimated at more than 250,000 logistics professionals: a diverse, technically skilled workforce with a cross-cutting presence in virtually every industry.
However, development has not been uniform. While corporations are building specialized teams to reduce costs, innovate, and measure performance with world-class metrics, micro and small businesses are only just beginning to discover logistics as a lever for efficiency. Even so, the sector’s visibility has grown, not only within the corporate sphere but also in the public sector, where governments are beginning to recognize logistics professionals as an essential link that deserves supportive policies, adequate infrastructure, and functional regulatory frameworks .
The pandemic, paradoxically, accelerated this recognition. When cities ground to a halt, it was logistics professionals who kept the supply chain running . Suddenly, the average citizen understood that behind a click lay a complex system of transportation, warehouses, technologies, inventories, and people. This increased visibility changed the public perception of the supply chain.
In this context, the work of the #SoyLogístico Association has been crucial. For a decade, it has promoted the strengthening of the sector, bringing together companies, executives, and academics under a common purpose: to professionalize and elevate logistics. Its most prominent showcase is the National Logistics Award (PNL) , an initiative that since 2000 has recognized those who have transformed this sector from various perspectives.
On the evening of November 6th, the Association celebrated the 25th annual PNL 2025 awards ceremony , a gala that combined recognition and reflection. One of its most moving moments came when David Martínez, CEO of #SoyLogístico, was surprised with a Tameme Award for his career and contributions to the sector, dating back to his time at the National Association of Supermarkets and Department Stores (ANTAD) , where the idea for this award originated and for which T21 is part of the judging panel.
The association’s president, Xavier Ordóñez, noted that over the past 25 years, 110 awards have been presented to 40 companies, 29 executives, 13 academics, and 28 logistics service providers , with more than 6,000 projects submitted. The 2025 edition was no exception: of the 30 projects evaluated, nine were selected as winners, reflecting the diversity and dynamism of the national logistics ecosystem.
Among them, in the Executive category, Juan Arévalo Carranza , CEO of Baz Entregas and Head of Digital Supply Network at Grupo Elektra , stood out , recognized for his focus on technological integration and traceability. With over 25 years of experience, Arévalo embodies the profile of the new logistics leader: a hybrid of engineering, digital innovation, and customer management.
Also receiving an award in the same category was Hugo Reséndiz Morales , Logistics Director at Hitachi Energy , who has built his career from the factory floor to the strategic design of regional supply chains. Today, he manages a control tower for North America and combines his executive practice with teaching, bridging the gap between industry and talent development.
In the academic field, the award went to Javier Ernesto Valencia Méndez , a tenured professor at the Autonomous University of Yucatán , PhD from the University of Zaragoza, and a leading figure in logistics research. His career reflects how applied knowledge has become a competitive asset for Mexican companies.
In the business category, Daimler Truck Santiago Plant was awarded for implementing four new truck and tractor-trailer models between 2022 and 2025 without halting production or compromising logistics standards. The operation, which involved integrating 8,700 new parts, adapting more than 21,000 square meters (m²), and digitizing its material flows, demonstrates the level of sophistication that Mexican manufacturing can achieve.
Among small and medium-sized enterprises, Mexican Honey & Bee Company stood out for its fair and sustainable beekeeping model, where each jar of honey embodies traceability, certification and rural development.
Charro Beer also did so , bringing innovation to the packaging with a 2D code that connects each bottle to its story, combining artisanal tradition with advanced technology.
In the Logistics Service Provider category , GS1 Mexico received an award recognizing the creation of the “Carta Porte Complement” standard, a free tool that standardizes and digitizes regulatory compliance in transportation, strengthening the traceability and transparency of operations. Its contribution has been key to the formalization and modernization of the sector.
For its part, Onest SmartLogistics was recognized for its “Customer Centricity” project , which consolidated Hisense Mexico ’s supply chain under a comprehensive approach, integrating product lines, performance metrics and a warranty center within its own facilities, reflecting how logistics has become a service experience.
Finally, Grupo México Transportes closed the list with its Crossdock Intermodal project in Manzanillo , a pioneering solution that converts maritime containers into rail containers, reducing costs by up to 38% and improving the efficiency and sustainability of intermodal transport.
The Logistics Night was not just a celebration of technical excellence. Above all, it was a celebration of identity: a recognition that Mexican logistics no longer operates in the shadows , but acknowledges itself as an essential driver of the country’s economic, social, and environmental development.
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