In Latin America, B2B ( business to business ) commerce is evolving, marked by the integration of emerging technologies , the modernization of payment systems and the implementation of new platforms that are redefining the way companies operate and connect. with its clients, according to Camilo Gaviria, general manager of VTEX in Latin America.
In that sense, Gaviria pointed out in an interview with T21 that B2B commerce is experiencing an unprecedented technological revolution.
“We are seeing a growing focus on integrating artificial intelligence into all aspects of commerce, from user experience to operational efficiency,” Gaviria said.
He explained that generative artificial intelligence is being used to improve search engines on B2B platforms, allowing users to find specific products in massive catalogs with greater precision and speed.
Another crucial aspect in this transformation is the evolution of payment systems . In this regard, Gaviria emphasized the importance of building consumer trust through secure and efficient payment methods, a challenge that many companies in the region are successfully addressing.
“For digital commerce to work correctly, it is not enough to have good technology, it is necessary that the logistics chain and payment methods are aligned and offer a frictionless experience to the user,” he explained.
New platforms also play a decisive role in this ecosystem. Gaviria mentioned that there are solutions that allow companies to sell their products efficiently and integrate these platforms with emerging technologies, which facilitates expansion into new markets and adaptation to global trends.
“Our commitment is to maintain constant innovation, ensuring that our clients can quickly adapt to what is happening in markets such as China, Japan or the United States, and apply it in their own strategies,” added Camilo Gaviria.
With these challenges and opportunities and given this technological panorama , the specialist indicated that VTEX CONNECT LATAM is presented as a key event to discuss and share knowledge about these trends.
Scheduled for next September 5 at Expo Santa Fe, Mexico City, the event will celebrate its third edition, bringing together more than 10 thousand businesspeople from all over Latin America.
Additionally, Gaviria reported that this year VTEX prepared a robust program that includes conferences with great figures from the technology and business sector, such as Google , Amazon , Meta , as well as the special participation of Steve Wozniak, co-founder of Apple.
The event will be a space to explore technological and innovation trends , in addition to strengthening contact networks in an environment designed specifically for B2B commerce professionals.
“Behind every interaction at VTEX CONNECT LATAM there may be a success story waiting to be discovered, and that is what makes this event so valuable for those who attend,” Gaviria highlighted.
The general manager of VTEX in Latin America stated that the adaptation to new technologies , the optimization of payment systems and the implementation of innovative platforms are fundamental steps so that companies can remain competitive and respond to the demands of an increasingly global market. demanding.
Furthermore, the path towards digitalization continues and events such as VTEX CONNECT LATAM are an example of how the region is responding to this evolution.
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