Last June TDR reached 33 years since its foundation, an opportune moment to renew its institutional image where a logo was incorporated aligned with the company’s purpose of showing the integration of its collaborators, and that shows its strength and a dynamic corporation, which, as its slogan says: We keep Mexico moving , is how its creator Karla Bres García expressed it.
Today, in a political and economic situation that has generated uncertainty for many companies, TDR made the decision to make the most important investments in its history in 2024, where a part will be channeled to strengthen human capital, but also to add as much This year alone 200 tractors, with which the fleet will exceed more than 600 motor units.
“We believe in our country and we see favorable winds, the investments we are channeling are aimed at solidifying our organization, which although they reflect trust in the country, above all they serve the trust of our clients who ask us to increase our infrastructure to provide them with services” , Carlos Bres García, general director of TDR, described to T21.
In Carlos Bres’ perspective, the transportation sector is not measured by the ability to buy trucks, but rather by generating talent and attracting it. In the case of TDR, the Operational Excellence Training Center is the entity that contributes to the training of operators from scratch to strengthen the company, “although it is a large investment, it offers us a competitive advantage in the market.”
One of the points that TDR identifies as key to maintaining progress in the market is that it does not offer just a service, “but a promise of quality and trust, prioritizing safety and excellence in service ,” said Miguel Ángel. Bres García, president of the Board of Directors of TDR.
“We are a company that challenges traditional structures, and that is why in various forums we have defended the value of the operator, but in our organization we have placed the operator at the central axis of our decisions, and from a central structure we push for the general market to do so. recognize,” emphasized Miguel Bres.
From the perspective of TDR managers, fortunately in the market today the perception towards logistics and transportation has changed, “from being behind, today the market recognizes that this activity makes a difference in the industry and is at the forefront ,” they agreed. .
“We are entrusted by the Council to lead the industry, and we are on that path of not being the largest, but rather being leaders through our solutions and commitment to service,” highlighted Carlos Bres.
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