Volkswagen Truck & Bus (VWTB) launched its financial company in Mexico, TRATON Financial Services , with the goal of offering financing plans aligned with the needs of its VWTB and MAN brands .

Starting April 1, all new contracts in the dealer network will be channeled exclusively through this new entity.

During the presentation, the spokespersons emphasized that this initiative is part of the TRATON Group’s strategy to offer a comprehensive solution that combines products, financing, insurance, and after-sales services .

The company framed this launch within its institutional narrative, repeatedly using the term “spectacular” as a motto to define the logistical, technological and financing challenges facing the sector.

TRATON Financial Services will operate with a modern, technological structure. “It’s a very modern company. I believe it’s one of the few in the market, if not the only one, that truly has a financial executive, 100% digital files and processes in this segment. From the credit application to the contract, there could be no paperwork,” explained Alejandro Arredondo, Brand Director of VWTB & MAN, Traton Financial Services Mexico.

Arredondo noted that the focus will be on facilitating access to financing for both small businesses and large fleets .

Initial products include simple credit, financial leasing, pure leasing, and a fleet management solution. Limited insurance will also be offered on financed vehicles and their accessories.

Mexico’s Relevance to Traton Financial Services

The financial institution has operations in 67 countries and more than two thousand employees worldwide. Mexico represents nearly 10% of its workforce and is the fourth largest company in the company’s portfolio. The financial institution’s structure has already been registered as a Multiple Purpose Financial Company (Sofom) with Mexican authorities.

Johan Haeggman, CEO of TRATON Financial Services, explained that financial integration is key to meeting carriers’ demand for comprehensive solutions. He added that the firm’s experience in other markets will allow it to adapt similar models to local conditions.

Volkswagen Truck & Bus aims to generate approximately 40% of its sales in the Mexican market through its finance company in the coming years. By 2024, the brand will sell more than 3,000 units , according to Rafael Santos Magalhães, Director of Operations for Volkswagen Truck & Bus Mexico.

Santos Magalhães said that no specific target for 2025 has yet been set , although he did mention that the distributor network is already integrated into the new scheme.

The portfolio also includes wholesale financing for distributors and after-sales support . No details were shared regarding the initial portfolio amount, but it was confirmed that the operation is launching with solid financial backing and validated regulatory processes in Mexico.

Although a dedicated electric vehicle division hasn’t been announced , Arredondo stated that the team has prior experience financing them. He noted that the placement of these types of vehicles will depend on infrastructure development and market conditions.

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El cargo Volkswagen Truck & Bus introduces Traton Financial Services, its finance company in Mexico. apareció primero en T21.

SAN JOSÉ GALINDO, QRO. – Despite the eventualities that arose at the beginning of 2024 for Volkswagen Commercial Vehicles with limited production, the division managed to sell 4,371 units so far this year, with a growth of 1.9% compared to 2023.

Carlos Culebro, director of the division, highlighted what has been achieved and assured that, with this and with a favorable outlook for the final stretch of 2024, they will seek to double sales for the first eight months of the year.

He also pointed out that in 2025 they will follow a strategy focused on volume and customer satisfaction , seeking double-digit growth in volume, so ” we are going to have the third best year in the history of Volkswagen in Mexico ,” said Culebro.

New Amarok

Along these lines, Volkswagen presented the new Amarok , a model with more than 12 years of history that has sold more than 800 thousand units worldwide , 22,713 in Mexico.

This new model will be available starting today in four versions (Life, Style, Panamericana and Acentura) with three different engines with six- and 10-speed automatic transmissions: gasoline, diesel (170, 210 and 302 hp).

The new Amarok was developed in conjunction with the Ford Ranger, which share the same powertrain and engine; however, the suspension and steering, as well as the exterior and interior design, are what make them different.

Carlos Culebro stressed that although it is a versatile model, it has the conditions and price to reach fleet owners who are looking for an option to carry out their work.

“The last Amarok was sold around 40% to fleet customers in the mining, public security and armoring segments,” he added in an interview.

South Africa- Mexico

The Amarok arrives from South Africa, making Mexico the only country in America to market this version produced in the African country ; the rest of the countries have the version produced in Argentina.

The units have arrived in Mexico since the end of July, but to reach the Mexican market, Omar Estrada, head of logistics for Volkswagen Commercial Vehicles, told T21 that the brand’s headquarters in Germany is responsible for first transporting them there, and then transporting them to the port of Veracruz.

This, he said, is mainly due to trade agreements that allow for competitive prices for units.

“Eventually, once the trade agreements with South Africa are finalized, we will begin to bring them directly,” he said.

He added that this also has to do with routes and maritime freight, as some situations must be accommodated to ensure the logistics costs to and from South Africa are convenient.

This is because at least three to four Volkswagen ships arrive in Veracruz from Germany per week, not counting those arriving from other nations, which the German company uses to export what is produced in Puebla.

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El cargo From South Africa to Mexico, Volkswagen has introduced the new Amarok, aiming to expand its global reach. apareció primero en T21.