After advancing last October, the Mexican automotive industry slowed down again in November 2025, registering 148,359 units sold , a drop of 0.3% compared to the same month in 2024, when 148,864 cars were sold.

In the January-November period, vehicle sales reached 1,370,186 units , which represented a 1% increase compared to the same period of the previous year, when the total was 1,357,182 cars sold, according to figures from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , released this Wednesday by the National Institute of Statistics and Geography (Inegi) .

According to Inegi records, this is the third best January-November cycle in the last 10 years.

Among the best-performing brands in the first 11 months of 2025 are Nissan  with  17.9%  of the market. They are followed by General Motors  with  12.9% ,  Volkswagen  with 11.3% , Toyota  with  8.3% , and KIA with 7.4% , according to the Mexican Association of Automotive Distributors (AMDA)  and the  Mexican Automotive Industry Association (AMIA) .

According to the report from these organizations, some Asian brands showed negative sales performance last November. Isuzu reported a 38.4% decrease in sales , Foton a 31.6% drop , Mitsubishi an 11.1% decrease , Suzuki a 7.7% decrease, and Toyota a 4.3% decrease .

The strong pace of vehicle sales recorded in September and October fell in the eleventh month of the year, due to the United States’ tariff policy and lower consumption in the Mexican market.

The November result also emphasizes that there is still no sustained recovery of the domestic market; however, the Mexican automotive industry remains resilient in the face of constant trade changes.

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According to various media, manufacturers Honda and Nissan are reportedly preparing for a possible merger , with both firms seeking closer collaboration to pool their resources and strengthen their position in the global automotive industry , and confront electric car manufacturers.

The two major Japanese automakers are expected to operate under a joint parent company , with plans to sign a memorandum of understanding to discuss shared equity stakes in the new merged entity.

In Mexico, both firms have shown optimal performance, according to figures from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) of the National Institute of Statistics and Geography (Inegi) .

So far this year, the industry established in Mexico has exported 3,213,132 units , of which 213,673 vehicles have been of the Honda brand, representing 6.6% of the share. Meanwhile, Nissan has sent 421,407 units abroad, equivalent to 13.1 percent. The share of both brands in exports is 19.8 percent.

Sentra is Nissan’s most exported vehicle, with 187,918 units, and the HR-V is Honda’s most exported vehicle, with 156,665 units, in the cumulative period from January to November 2024.

So far in 2024, car sales total 1,350,362 vehicles, of which 38,418 are from Honda and 229,883 from Nissan.

The Versa is Nissan’s best-selling vehicle with 83,551 units and the CR-V is Honda’s best-selling SUV with 10,746.

In terms of production, so far in 2024 the industry has added 3,764,490 vehicles , of which 165,349 were from Honda, while Nissan contributed 636,145 units.

The share of both brands in this category was 20.2%, with 759,377 units produced. Nissan’s most manufactured vehicle was the Sentra , with 191,480 cars produced in the period.

The purpose of this merger would be aimed at confronting Chinese manufacturers of electric vehicles and the American firm Tesla, who have an advantage in this market worldwide, according to several media outlets referring to the Japanese media Nikkei .

According to the Mexican Automotive Industry Association (AMIA) , Honda has six plants: two for vehicles, with an annual production capacity of 384,290 units ; as well as two for engines and two for transmissions.

Nissan has three plants, where it manufactures around 750,108 vehicles a year. It also has a facility where it manufactures engines, where it produces 747,000 units annually.

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Toyota México announced that it sold 58,081 vehicles in the period from January to June 2024, which represents a market share of 8.2% and a growth of 22% compared to the same period of the previous year, so it anticipates that 2024 be your best year in sales so far .

The five most popular Toyota models in the Mexican market, which represent more than 60% of the brand’s total sales during the first half of the year, are:

1. Hilux with 11,877 units.
2. RAV4 with seven thousand 577 units.
3. Corolla with six thousand 332 units.
4. It advances with five thousand 167 units.
5. Raize with four thousand 851 units.

“Thanks to the work of the entire Toyota team and, above all, the trust of our customers and distributors, we are very happy with the results of this first semester. At the beginning of 2024, our goal was to reach at least 105 thousand units sold, with 25% hybrid electric (HEV) technology; Today I am proud to share that we project to have the best year in Toyota sales in Mexico,”  commented Guillermo Díaz, president of Toyota Motor Sales and Lexus de México.

Furthermore, as part of its electrification strategy, which seeks to reduce CO2 emissions, one of the achievements reflected in the first half is the progress in the HEV sales objective , since during this period 27% has been achieved with 15,623 units sold and the goal for 2024 was to reach 25 percent.

For its part, the focus on innovation, sustainability and customer service has allowed Toyota to achieve other relevant milestones so far this year, such as the commercialization of 1.5 million units in Mexico since its arrival , reaching more than 144 thousand HEVs in circulation in the country and reduce more than 1.1 million tons of CO2, thanks to the commercialization of said vehicles with HEV technology.

In addition, Toyota has an electrified vehicle in each segment with the arrival of the HEV version of the Tacoma, a goal it had set for 2025.

The automaker highlighted in a statement that its positive performance during the first half of 2024 is due to its focus on customer service as one of its top priorities.

“Customer service has become one of the hallmarks of our company and is key to maintaining our competitiveness in the market. That is why we continue to advance in high-performance operational programs to have highly trained personnel and personalized attention for our customers,” according to Juan Mejía, director of Customer Service at Toyota Mexico.

In this sense, the company remains committed to having the most competitive maintenance costs in the industry, as well as offering differentiated services such as Mobile Service, which allows it to serve retired populations and corporate clients, and Express Maintenance , which guarantees maintenance services. quality in the shortest time possible.

Likewise, in these first six months, Toyota has dedicated itself to offering innovative alternatives that allow it to satisfy the needs of its customers, such as digital sales and the Comonuevos program.

Digital sales represented 21% of total sales so far this year and the Comonuevos Toyota program, which offers certified pre-owned vehicles with the same guarantees as new cars, recorded 4,952 units sold in the same period.

“The progress of the semester is consistent with our expectations compared to the same period last year, reflecting an increase of 22% compared to the same period in 2024. The 58,081 units sold represent 55% of our annual goal, which It reflects the trust of our customers and the effort of the entire Toyota team. In addition, they are an indicator that we are returning to pre-pandemic levels ,” said Alejandro Carmona, deputy director of Sales at Toyota Motor Sales in Mexico.

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Sales of new light vehicles in the domestic market in Mexico showed significant growth in the first half of 2024, with an increase of 11.9% compared to the same period of the previous year, according to data from the National Institute of Statistics and Geography ( Inegi) .

During the period from January to June 2024, 708,650 light vehicles were sold , in contrast to the 633,087 vehicles sold in the same period of 2023. This reflects an increase of 75,563 units.

In June of this year alone, 122,929 units were sold , 8.3% more than in June 2023, when 113,553 units were sold. This increase represents 9,376 additional units sold. Compared to the previous month, May 2024, an increase of 2.5% was observed, with 2,944 more units sold.

The executive president of the Mexican Association of Automotive Distributors (AMDA) , Guillermo Rosales Zárate, highlighted that the domestic market has exceeded expectations with these figures.

“The light vehicle market in June was higher than estimated by AMDA, which stood at 115,975 units. The percentage difference with respect to the observed data of 122,929 units was -5.7%,” commented the AMDA executive president.

The report also indicates that the marketing level in June 2024 is higher than in June 2019, with 15.1% more units sold . In the period from January to June 2024, the market is positioned 10.6% above 2019 sales levels.

According to Rosales Zárate, these figures are positive for the Mexican automotive industry, driven by robust domestic demand and a gradual economic recovery.

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