The Association of Daimler Commercial Vehicle Distributors Mexico (ADAVEC) begins a new stage with the swearing-in of Alejandro Rivera as president for the period 2026-2027 , accompanied by a board of directors made up of Jaime Tamez, Roberto Cano, Pablo Swaine and Víctor Calderón.

The changeover takes place in an environment where the network faces a more competitive market, with pressure on inventories, changes in commercial dynamics and limitations in some segments such as the government sector, which has forced a rethinking of the operational strategy.

With a national presence through 51 distributors grouped into 11 business groups , the network will seek to reinforce its main differentiator: the ability to offer a comprehensive solution beyond the sale of units, with emphasis on after-sales service, the availability of spare parts and speed in service.

“We have to build our competitive advantage as a network,” Rivera said in an interview with T21. He emphasized that integration between the plant, finance, and distributors will be key to executing an effective strategy.

Among the challenges identified by the new leadership are inventory management —with around 350 units pending placement—, as well as the need to strengthen financing schemes and prices to maintain competitiveness, explained the new president.

Added to this is an environment where marketing faces new challenges , from participation in public tenders —where the network has had less presence— to the need to offer more competitive conditions compared to other market players.

Another relevant front is the used car market, where the importation of approximately 33,000 units per year puts pressure on prices and complicates the vehicle fleet renewal process.

Given this scenario, the strategy also includes promoting digital tools to improve service efficiency, from automated spare parts systems to more accurate maintenance diagnostics, with the aim of reducing response times and increasing customer responsiveness.

In financial terms, the network remains stable, although in an environment that demands finer decisions in “pricing and financing”, particularly given lower liquidity in the market, Rivera explained.

With a network that generates more than 40,000 jobs in the country, the new leadership will seek to consolidate internal integration as a basis to strengthen its positioning and respond to current market conditions.

Comment and follow us on LinkedIn:  @Karina Quintero  /  @GrupoT21

El cargo ADAVEC launches new leadership; will focus on integration and after-sales service apareció primero en T21.

Uncertainty in the trucking sector will continue to dictate the pace of unit sales during the first half of 2026, although for Volkswagen Truck & Bus Mexico  and  MAN the strategic focus will be on strengthening their after-sales structure and expanding financing options for their customers, stated Giovanni Juárez, Director of Sales, Marketing and After-Sales for the brand

Last year was a challenging period for new vehicle sales ; however, the company took advantage of the situation to strengthen key areas within its operations, the executive explained.

Juárez commented that one of the priorities was to consolidate the service structure to support the carriers during the operation of their units.

“Without a doubt, 2025 was very challenging in terms of selling new units. However, in our case, it was also a spectacular year in terms of everything we did to strengthen our areas, mainly after-sales,” he emphasized.

As part of this strategy, the brand has made investments in personnel, processes, systems and spare parts inventories, in addition to strengthening its maintenance programs and technical training for its service network.

Recent developments include the addition of a new parts manager—with two decades of experience in the sector—and the opening of a new warehouse to strengthen the availability of components , measures with which they seek to improve customer service and support times.

For the company, after-sales service has become the central focus of its operations . “For us, this year is all about after-sales: we eat, drink, and drink after-sales,” Juárez stated, noting that a solid support network is key to remaining a competitive option in the market.

In parallel, the brand is also boosting financing through TRATON Financial Services , its financial arm, with the aim of offering schemes such as credit and operating leases that facilitate fleet renewal

By 2026, the brand anticipates market performance will be similar to the previous year , with a potential recovery in the second half of the year. In the short term, the industry continues to face uncertainties related to the economy, security, and the renegotiation of the United States-Mexico-Canada Agreement (USMCA) .

Although the direct impact might be limited for some companies, the executive acknowledged that the trade agreement affects the entire production chain of the sector. In this regard, he noted that sentiment within the industry remains positive regarding the review process.

“We are part of the production and value chain, so the USMCA affects us all. What we have seen and what the authorities have communicated is that we are on the right track,” Juárez emphasized.

Comment and follow us on LinkedIn:  @Karina Quintero  /  @GrupoT21

El cargo Volkswagen Truck & Bus Mexico strengthens after-sales service and financing in the face of market volatility apareció primero en T21.