Uncertainty in the trucking sector will continue to dictate the pace of unit sales during the first half of 2026, although for Volkswagen Truck & Bus Mexico  and  MAN the strategic focus will be on strengthening their after-sales structure and expanding financing options for their customers, stated Giovanni Juárez, Director of Sales, Marketing and After-Sales for the brand

Last year was a challenging period for new vehicle sales ; however, the company took advantage of the situation to strengthen key areas within its operations, the executive explained.

Juárez commented that one of the priorities was to consolidate the service structure to support the carriers during the operation of their units.

“Without a doubt, 2025 was very challenging in terms of selling new units. However, in our case, it was also a spectacular year in terms of everything we did to strengthen our areas, mainly after-sales,” he emphasized.

As part of this strategy, the brand has made investments in personnel, processes, systems and spare parts inventories, in addition to strengthening its maintenance programs and technical training for its service network.

Recent developments include the addition of a new parts manager—with two decades of experience in the sector—and the opening of a new warehouse to strengthen the availability of components , measures with which they seek to improve customer service and support times.

For the company, after-sales service has become the central focus of its operations . “For us, this year is all about after-sales: we eat, drink, and drink after-sales,” Juárez stated, noting that a solid support network is key to remaining a competitive option in the market.

In parallel, the brand is also boosting financing through TRATON Financial Services , its financial arm, with the aim of offering schemes such as credit and operating leases that facilitate fleet renewal

By 2026, the brand anticipates market performance will be similar to the previous year , with a potential recovery in the second half of the year. In the short term, the industry continues to face uncertainties related to the economy, security, and the renegotiation of the United States-Mexico-Canada Agreement (USMCA) .

Although the direct impact might be limited for some companies, the executive acknowledged that the trade agreement affects the entire production chain of the sector. In this regard, he noted that sentiment within the industry remains positive regarding the review process.

“We are part of the production and value chain, so the USMCA affects us all. What we have seen and what the authorities have communicated is that we are on the right track,” Juárez emphasized.

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TRATON Financial Services Mexico (TFS Mexico) celebrated two decades of participation in the country’s capital markets . The celebration included a bell-ringing ceremony at the Mexican Stock Exchange (BMV) , as well as several meetings with group leaders, investors, and partners.

Since its first issuance in 2005, TFS Mexico has raised over 70 billion pesos (MXN) through more than 400 issuances , positioning it as one of the strongest financial institutions in the sector. This performance has allowed the company to drive growth in its customer base, distributors, and business partners.

During the ceremony, Mats Gunnarsson, CEO of TRATON Financial Services, emphasized Mexico’s role as a pioneering market within the group .

“ Mexico holds a special place in TRATON Financial Services ’ journey ,  as a mature and pioneering market in shaping the Group’s future. With over 27 years of solid operations and 20 years of active participation on the Mexican Stock Exchange, TFSx has established itself as a benchmark of trust, discipline, and long-term commitment, ” Gunnarsson noted.

For his part, Rene Renkema, COO of TRATON Financial Services and vice president of the TFS Mexico Board, highlighted trust as the key to success .

“Today is a celebration of the trust of our investors, our partners, and our people. For more than 27 years, we have built a solid foundation in Mexico, and for 20 of those years, we have been part of the Mexican Stock Exchange. This sustained presence reflects the professionalism, credibility, and vision that define TRATON Financial Services,” he stated.

Bernardo Valenzuela, CEO and Chairman of the Board of Directors of TFS Mexico, highlighted the team’s impact and noted that “this is a proud moment for our team and for the brands we serve . “

In 2025, TFS Mexico launched TFSMX 25 and TFSMX 25-2 , the first issues under the name TRATON Financial Services, marking a new chapter in the company’s visibility within the Mexican capital market.

Likewise, Jorge Alegría, CEO of Grupo BMV, acknowledged TFS Mexico’s track record, noting that the brand has demonstrated transparency and responsibility, as well as being an “example of how solidity and technological innovation respond to the challenges of a complex global environment.”

Mexico is a strategic market for the TRATON Group, home to its MAN , Volkswagen Truck & Bus , International and Scania brands , becoming a benchmark for how financial services can drive growth and sustainability globally .

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