Zuru Max, more than just insurance, is a digital ecosystem for logistics protection , which integrates Artificial Intelligence (AI), permanent monitoring, reaction protocols, and links with authorities, all in an agile platform accessible from any mobile device.

“Today, we don’t just issue policies; we’re involved in active prevention. We determine risk routes, analyze operator behavior, monitor units, and liaise with authorities to recover assets and protect the operator’s safety,” explained Gianmarco Scarsi , CEO and founder of Zuru Logistics.

The platform offers an automated experience that allows you to quote and issue policies in seconds, perform predictive analysis of theft risk by route and type of merchandise, and activate a 24/7 AI-based digital custody system .

This model replaces traditional physical custody, reducing human error and improving reaction times.

“Technology allows us to identify risk patterns, respond in real time, and offer flexible coverage, from single shipments to comprehensive fleet solutions,” Scarsi explained.

He added that today they have more than 500 response points throughout Mexico and have achieved a recovery rate of up to 95% for events attended to promptly.

For HDI Seguros , the alliance represents a firm step towards a new generation of insurance .

With a national presence and more than 10,000 business partners, the insurer experienced 24% growth in the first half of 2025, reaching 7.4 billion pesos (mdp) in premiums.

“This is a solution that goes beyond financial support. It’s about anticipating, protecting intelligently, and responding quickly. Zuru Max powered by AI27 is a lever for development and a clear example of how technology makes life easier for our policyholders and agents,” said Ignacio González , CEO of HDI Seguros México.

With this solution, customers can secure loads of up to 15 million pesos per shipment with just one click , through a 100% digital experience.

“We are committed to a complete transformation of the protection model. Today’s market demands efficiency, flexibility, and real protection, not just compensation. This alliance responds to those needs,” added Salvador Chávez Pulido , Director of Commercial Alliances at HDI.

Zuru Max powered by AI27 also plans to incorporate specific coverage for operators in the short term , recognizing their central role in the logistics chain.

Since its implementation, Zuru Max has insured more than 600 million pesosin merchandise without registering any losses , thanks to its preventive approach and technological deployment.

Furthermore, the solution is capturing a previously underserved market, one that previously couldn’t access insurance or paid high costs for traditional custody.

“We’re capturing a new market with this flexible, digital solution. Nearly 40% of our current users come from traditional insurance plans. Today, we can offer them coverage, risk analysis, monitoring, and recovery in a single platform,” said Gianmarco Scarsi .

In a country where more than two million shipments are transported by road each month, this innovation marks a turning point.

“Mexico continues to be a driver of regional growth, and transportation is its backbone. This solution responds to the current context and looks to the future,” Ignacio González emphasized.

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El cargo HDI Seguros and Zuru Logistics launch smart insurance solution apareció primero en T21.

With the aim of offering closer and more specialized attention to the auto transport sector , the agent and insurance specialist, Marco Fernández , inaugurated his new office on January 22 in Nuevo Laredo, Tamaulipas, one of the main logistics areas of the country.

Fernández, who has more than 22 years of experience in the insurance sector, told T21 that one of his goals is for transportation companies to see the insurance agent as a strategic partner , as someone who cares about their safety and long-term profitability .

Its approach seeks to go beyond reactive attention, to prioritize accident prevention and road culture .

“We always associate insurance with the reactive part, when an accident has already occurred. But what we want to do is transform the way in which transport companies approach insurance, promoting prevention and reducing losses,” explained Fernández.

The decision to open an office in Nuevo Laredo responds to the need to strengthen its relationship with the region’s transporters and offer a more agile and personalized service. The new headquarters is located in the Nuevo Laredo Cargo Services Center (CenSeCar) , a strategic point for the sector.

Challenges and trends in the insurance sector

Fernández pointed out that one of the main challenges in the industry is the need for awareness not only among drivers, but in all administrative and operational areas of transport companies.

“It is easy to blame the operator for an accident, but many times there are previous warnings that could have prevented the incident. From monitoring to maintenance, all areas have responsibility,” he stressed.

Fernández stressed that the insecurity in cargo transport has generated an increase in accidents , which has reduced the number of insurers willing to operate in the sector.

“A few years ago you could present eight or 10 insurers, today they must be counted, and some with proposals with very high costs,” explained Fernández.

Among the specialized services that Marco Fernández provides in his offices, both in Mexico City and Nuevo Laredo, are:

1. Fleet and heavy equipment insurance: Working exclusively with Quálitas , it provides coverage from the notification of the incident until the vehicle is back in circulation. It also offers prevention, awareness and road safety services at no additional cost to its clients.
2. Crossborder insurance : Aimed at the transportation of goods exclusively destined for the states of California, Texas and Arizona in the United States .
3. Freight transport insurance: Coverage both in national territory and at border crossings, integrating cargo protection within the same policy to facilitate management for clients.

In addition, Fernandez stressed that the U.S. side also has a prevention program, with access to training and continuous improvement tools for transporters.

This vision of safety and prevention was supported by various actors in the sector, who attended the inauguration of the office in Nuevo Laredo, including Héctor Hinojosa, general director of Transportes HH .

Also present on behalf of Super Transporte Internacional (STI) were Angel Hernandez, General Manager; Bernardo Gaytan, Director of Operations; and Victor Hernandez, Director of Finance. Also present was Gerardo Hernandez, Director of Finance of Rhino Express .

Marco Fernández also highlighted that Maximiliano Bermúdez, regional director of Quálitas in Ciudad Valles, San Luis Potosí, was a key player in the development of this project.

With this opening, Fernández seeks to consolidate its presence in one of the most important regions for auto transport in Mexico, betting on safety and prevention as pillars of its strategy.

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El cargo Cargo transportation insurance! Marco Fernandez opens office in Nuevo Laredo apareció primero en T21.