Continental announced the complete elimination of coal and fuel oil as energy sources in tire production. Since January of this year, all of the company’s plants have switched to alternative energy sources such as biomass, biogas, electricity from renewable energy sources, and fuels like liquefied petroleum gas (LPG) and natural gas, with the goal of ensuring a constant energy supply .

“By opting for a smart mix of energy sources, increasingly renewable and, where possible, generated directly on site, we are making our manufacturing more independent and, therefore, more resilient,” said Bernhard Trilken, Director of Manufacturing and Logistics at Continental Tires.

For his part, Henning Mühlenstedt, Director of Future Technologies and Sustainable Infrastructure at Continental Tires, highlighted that the reduction in carbon dioxide (CO₂) emissions is the result of continuous investments in electrification and alternative sources .

Until the early 2020s, seven of the company’s 19 plants relied on coal and fuel oil to generate steam. Currently, all operate with a diversified mix of alternative sources , the result of systematic investment.

According to the tire manufacturer, the greenhouse gas intensity of its production has been reduced by more than 70% compared to 2019, avoiding nearly 180,000 metric tons of CO₂ in the last four years .

The energy transition is reflected in various of the company’s plants . In Gqeberha, South Africa, coal was replaced by biomass and LPG; in Kalutara, Sri Lanka, the installation of a second biomass boiler eliminated fuel oil. In Otrokovice, Czech Republic, collaboration with the regional energy provider led to a shift towards biomass and natural gas.

Currently, all of Continental’s tire plants have a diversified mix of alternative energy sources, due to systematic and long-term investments.

Last year, Continental’s efforts to reduce its emissions were recognized by the Carbon Disclosure Project (CDP) , which awarded it an A- rating for climate transparency and emissions reduction measures .

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The Agency for Trains and Integrated Public Transport (ATTRAPI) reported that railway robbery decreased in the period January-September 2025, registering a drop of 14.9% compared to the same period in 2024.

In its statistical report, the agency detailed that in the first nine months of last year there were 2,923 reports of theft compared to 3,438 cases in the same period of 2024.

Regarding product or cargo theft, the most affected subgroups during the period were: industrial products with 20.2% of the total incidents , followed by consumer goods with 17.9%, and auto parts with 15.6 percent.

Together, these three subgroups accounted for 53.7% of all theft incidents recorded during the reference period.

During the cycle, ATTRAPI specified that the products with the highest theft rate were accessories , which accounted for 59.1% of the reports, followed by batteries with 37.4%, while tires had a share of 95.7 percent.

According to data from the regulatory agency, Coahuila topped the list of the top 10 federal entities with the most reported robberies, with 559 cases.

Aguascalientes followed with 415 reports, Sonora with 319, Guanajuato with 313 and Sinaloa with 277 cases in the period January-September 2025, among other states.

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Continental announced the expansion of its use of recycled and renewable materials in tire production. The company stated that it aims to increase the proportion of these materials from 26% in 2024 to 40% within the next five years .

“We are not reinventing the wheel, but we are reinventing the tire, with more sustainable materials and production processes that are more compatible with the environment,” said Matthias Haufe, Head of Materials Development and Industrialization at Continental Tires.

In a statement, the company indicated that the focus is on materials that reinforce the tire structure and ensure performance throughout its lifespan. Steel and textiles represent approximately 18% of the components in passenger car tires, with an even higher proportion in commercial vehicle tires. Therefore, the company has incorporated recycled steel and polyester derived from PET bottles , in addition to technologies such as COKOON for textile-rubber bonding.

The company also explained that it uses synthetic rubber derived from used cooking oil, resins from biological waste, and silica from rice husks . These alternatives are integrated into all raw material groups to diversify the origin of the components. The goal is to move towards more environmentally friendly production processes.

Recycled steel is incorporated into the casings, bead cores, and belt layers of passenger car and commercial vehicle tires . These reinforcements improve puncture resistance, stability, and fuel efficiency without compromising safety or performance. Recycled polyester is obtained from up to 15 PET bottles per tire , transformed into textile cords using ContiRe.Tex technology developed in partnership with OTIZ. This application, verified by SGS, reduces carbon dioxide (CO₂) emissions by 28% compared to fossil fuel alternatives. This material is already used in models such as the UltraContact NXT, with bottles collected in regions without closed recycling systems.

The COKOON technology , developed with Kordsa, allows for the bonding of reinforcing textiles to rubber without reorcinol or formaldehyde . It is offered as an open-source, license-free solution for manufacturers and suppliers in the industry. The company explained that this aims to promote more sustainable production practices in the tire sector.

Continental recorded sales of €39.7 billion in 2024 and employs 95,000 people in 54 countries. Its Tires division generated €13.9 billion and has more than 57,000 employees in 20 production and 16 development centers.

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In 2024, the tire market displaced nearly five million units within the trucking segment, where the market has been configured with a composition between the premium segment and lower-quality products to serve another stratum.

In conversation with Prometeon ‘s Latin American CEO , Martín Armagno , he commented that the brand is conducting a market analysis, where there are companies that recognize the value of premium brands , and that have support and focus on product performance, with tangible benefits in fuel efficiency.

Based on what Armagno expressed, although the premium portfolio is a favorable card in the market, it is essential to have an approach with the clients in order to find the best operating cost, as they do with their Pirelli brand, “recently with one of our clients we had a fuel consumption test, and where we managed to make it evident that this indicator was within our value offer.”

Part of Promoteon’s proposal is to continue moving forward with a value offering where the purchasing factor is not the price, but the total cost of operation , and where this type of valuation is not exclusive to large companies, based on the recognition that tires are the second highest operating cost for transportation companies, which is why companies give them that value.

However, Martín Armagno acknowledged that there are several layers to the market, which is why Prometeon is strengthening its portfolio to serve those segments where price can be the differentiator .

“In the coming months, we’ll begin to introduce other brands to our portfolio, which we have in other parts of the world. We haven’t yet considered them in Mexico, but we will. We’re in the final stages of manufacturing these products, which could be our second and third brands, to meet market conditions,” Armagno stated.

According to the executive, today it is necessary to have a balanced portfolio to serve the various transport segments.

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JIUTEPEC, MOR.- 90% of the environmental impact of a tire occurs during its use , not at the end of its useful life, explained Juan Pablo Ríos y Valles Boysselle, vice president of B2B Sales for the Central America Region at Michelin , within the framework of the 3rd Meeting on Technology and Sustainable Mobility of the National Association of Private Transportation (ANTP) .

Along these lines, he urged a rethinking of the tire procurement strategy beyond cost per kilometer (CPK), as this approach, he said, no longer meets the energy efficiency goals required by new sustainability standards.

Ríos y Valles Boysselle commented that purchasing decisions should currently be guided by a total operating cost model, which also considers the impact on fuel consumption.

In many cases, investing more in tires can translate into greater fuel savings . To achieve this, it’s essential to measure performance using telemetry data, considering factors such as tire pressure, balance, alignment, and rolling resistance.

He also warned about traceability in the final disposal of tires . He explained that, in practice, many fleets receive false recycling certificates and recalled the recent fire at a collection center in Nuevo León, where tires were stored, which resulted in an environmental emergency.

“Brands alone can’t do it. We need a responsible distribution network that guarantees the real recovery of this waste,” said Ríos y Valles Boysselle. He mentioned that Michelin and the National Chamber of the Rubber Industry are already working on an eco-organization to address this challenge.

On the institutional side, Gabriela de la Torre, representative of C40 , detailed the progress of pilot projects such as the first public charging center in Mexico City, part of a joint strategy with companies to promote the electrification of urban freight transport .

“Charging infrastructure is a barrier, but also an opportunity to operate more efficiently. We’re looking to scale this solution throughout the metropolitan area,” said Gabriela de la Torre.

Both speakers agreed that decarbonization cannot be limited to large investments or electric vehicles. From the type of tires to the driver’s rest conditions, there are everyday decisions that can make a difference.

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The road transport industry requires innovative solutions that increase the efficiency of its operations and, in the face of current challenges such as security, promote operating schemes in a lower-risk environment.

This is how Difrenosa has incorporated the Halo device into its service solution since 2023, a development by Aperia Technologies , which is focused on maintaining tire pressure through proprietary technology.

“In this second generation, Halo has improvements that boost the transporters’ operability, make it more viable and have more advanced technology,” explained Jaime Tamez González, New Projects Manager at Difrenosa.

Among the improvements the manager refers to are the new dimensions of the Halo Tire Inflator, which is placed on the axle hub and allows the tire to be removed without having to remove the Halo , only by moving the auto-inflation hoses, which reduces maintenance work.

In terms of efficiency, the new Halo integrates pressure sensors, which are inside the equipment and are not installed separately, which prevents possible loss of parts.

Adding to the efficiency factor, through scanning the Halo QR you have the ability to identify tire pressures in less than a minute.

“The third innovation is the calibration of the inflation pressure. Previously, if it was programmed in a certain range, it was not possible to adjust it according to the operation or route. Today, through Halo Connect, modifications can be made in real time,” added Jaime Tamez González.

The advantages of operating the Halo range from reduced fuel consumption, longer tire life, improved fleet efficiency by reducing maintenance times, and, more importantly, reduced insecurity by not having to stop in a dangerous area due to loss of tire pressure.

From Jaime Tamez González’s perspective, these benefits can be achieved in different ranges according to each of the fleets and their operation, although these are the aspects in which benefits can be obtained.

Through Halo Connect, fleets have the ability to predict tire wear simply by checking tire pressure and lifespan.

“All of these factors contribute to the return on investment, but when you include elements such as security or the reduction of factors such as roadside rescues, the return is enhanced,” emphasized Jaime Tamez González.

Immersed in a connected world, through the Halo Connect tool you can view the status of the fleet’s tires, not only to schedule possible corrective actions, but also to perform predictive maintenance. According to the manager, this tool allows management by exception, identifying only those units that require actions, both preventive and corrective.

One of the factors that stands out with the new generation of Halo is the ability to reduce fatigue due to low pressure alerts, since other systems can alert when there is a loss of 110 psi to 90 psi, while with Halo you can alert at 103 psi, which translates into efficiencies and productivity.

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The American tire manufacturer Cooper Tire launched in Mexico its new line of Cooper Work Series tires for trucks and buses , whose design seeks to provide reliability for drivers, as well as in small and medium cargo and passenger fleets .

The new tires are divided into the RHA Series , which features a wider tread and robust shoulders for better weight distribution and higher mileage.

Another feature is the side protection technology that protects the sidewall from damage. In addition, groove guards minimize stone retention.

The other line is the RHD Series , which the firm noted is a tire designed for drive axles , and which offers lateral protection, as well as reinforced casings that help increase its durability.

According to Cooper Tire, the new Cooper Work Series tires are quality-designed for heavy-duty vehicles and have improved grip in a variety of weather conditions .

“By choosing Cooper Work Series tires, drivers are investing in high-quality products and constant support for their road trips. Therefore, the company is committed to offering solutions that guarantee the safety of truck drivers on every journey,” the company stressed.

The new line of tires can be found in the Goodyear dealer network , the company announced in a statement.

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