It’s not enough to just sell vehicles; in the world of transportation, the real test begins when the units hit the road, and that’s where Foton Mexico decided to go all in, as Paco Chávez , CEO of the firm in the country, highlighted to T21.

Since 2018, on the cusp of a COVID-19 pandemic that would challenge all logistics structures, Foton and Tresguerras found a common ground: the last mile , Chávez explained within the framework of Tresguerras’ 90th anniversary.

This was the fertile ground for the birth of an alliance that sought unity and comprehensive solutions. “Sales begin with after-sales service,” he explained.

But the effort paid off. Today, Foton can boast of having at least one distributor in every state in Mexico, and more importantly, of having earned the trust of a company that represents a very high standard of operational demands, like Tresguerras.

“It wasn’t just about being there. It was about experiencing the process they go through with their end client,” said Chávez, describing what this relationship has meant to his team.

With an eye on the next 90 years of Tresguerras, Foton makes no secret of its intention: to continue being part of this great family , now with a proposal that goes beyond diesel.

In this way, Foton and Tresguerras decided to walk together, step by step, with their eyes on the end customer.

“Anyone who doesn’t know Tresguerras doesn’t know the Mexican market,” Chávez commented. For him, the company’s history is part of Mexico’s logistics landscape and the very culture of national transportation. From that perspective, collaborating with them has been an opportunity for growth, but also a challenging experience. “We are doing the minimum necessary to be part of this great Tresguerras family for the next 90 years,” he added.

Theirs is a long-term commitment, where demands were met and mutual trust became the driving force behind growth, enabling them to continue making history together.

Comment and follow us on X:  @karinaquintero / @GrupoT21

El cargo Beyond the supplier: Foton’s alliance with Tresguerras apareció primero en T21.

Since 2018, on the cusp of a COVID-19 pandemic that would challenge all logistics structures, Foton and Tresguerras found a common ground: the last mile , Chávez explained within the framework of Tresguerras’ 90th anniversary.

This was the fertile ground for the birth of an alliance that sought unity and comprehensive solutions. “Sales begin with after-sales service,” he explained.

But the effort paid off. Today, Foton can boast of having at least one distributor in every state in Mexico, and more importantly, of having earned the trust of a company that represents a very high standard of operational demands, like Tresguerras.

“It wasn’t just about being there. It was about experiencing the process they go through with their end client,” said Chávez, describing what this relationship has meant to his team.

With an eye on the next 90 years of Tresguerras, Foton makes no secret of its intention: to continue being part of this great family , now with a proposal that goes beyond diesel.

In this way, Foton and Tresguerras decided to walk together, step by step, with their eyes on the end customer.

“Anyone who doesn’t know Tresguerras doesn’t know the Mexican market,” Chávez commented. For him, the company’s history is part of Mexico’s logistics landscape and the very culture of national transportation. From that perspective, collaborating with them has been an opportunity for growth, but also a challenging experience. “We are doing the minimum necessary to be part of this great Tresguerras family for the next 90 years,” he added.

Theirs is a long-term commitment, where demands were met and mutual trust became the driving force behind growth, enabling them to continue making history together.

Comment and follow us on X:  @karinaquintero  /  @GrupoT21

El cargo Beyond the supplier: Foton’s alliance with Tresguerras apareció primero en T21.

There are routes that connect cities, and there are relationships that connect visions. When Scania placed its first units in the Tresguerras fleet six years ago, it not only initiated a commercial collaboration, it opened a door to one of Mexico’s most representative logistics operators.

At 90 years old, Tresguerras celebrates its history, but also the alliances that have accompanied it along the way, one of which is Scania.

“You see a Tresguerras vehicle anywhere in Mexico, and for us, that means real presence,” shared Manuel Aranda, Retail Director at Scania Mexico.

History wasn’t always linear. There was an initial stage, but as with well-planned paths, the next stage brought lessons.

“We came back with a different strategy. Today we have a sustained, close working relationship, with visible results for both them and us,” Aranda said.

The progress was made in the number of units, and also in what Aranda considers one of the most complex tests for any provider: ensuring consistent service, regardless of whether the unit stops in Monterrey or Chiapas.

“The challenge has been this: to ensure that members don’t notice any negative differences between one workshop and another. They should be treated the same in Puebla as in Veracruz,” he emphasized as an example.

With 160 service offices nationwide , Scania has managed to respond to the changing dynamics of a fleet that is literally everywhere. And this constant movement isn’t an obstacle, but rather an incentive to perfect its maintenance plan.

“It has allowed us to demonstrate that we can support a company that changes routes every day and still provide timely and quality service,” he explained. For Aranda, this is part of the value that distinguishes the relationship with Tresguerras today: the ability to adapt and grow together.

In a context where many alliances remain on paper, the relationship between the two companies has been built on shared mileage. “Companies like Tresguerras are what the country needs most: organized, straightforward, with a clear business vision. They’ve given us the opportunity to do disruptive things, and that’s appreciated,” Aranda commented.

Although the relationship began with a single unit tested for nearly two years, the results, especially in fuel efficiency, spoke louder than any sales pitch. Since then, the story has continued to add chapters.

“Today, we work with several partners within Tresguerras and continue to grow. We’re prepared for whatever comes next,” the executive concluded.

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El cargo On every route, an alliance: The history of Scania and Tresguerras apareció primero en T21.

CELAYA, GTO.- Tresguerras celebrated its anniversary , but also a history: 90 years of journeys, millions of packages transported, and more than 500,000 shipments each month, with faces lit up by the pride of doing things right.

It was an act of living memory, a confirmation that Tresguerras doesn’t just move cargo; it moves Mexico. Laughter, toasts among allies, friends, and people influential in the industry, live music, memorabilia, and a trade show that brought together 28 brands.

That’s how the party began. But what was being celebrated was much more than an anniversary; it was 90 years of traveling the country , of sustaining ourselves through difficult times, and reinventing ourselves when necessary.

Tresguerras was founded in 1935, when a group of what were then known as “truck men” joined forces to connect Celaya with Salvatierra and Acámbaro. It was a company founded through collective effort, vision, and commitment, but during the first three decades, growth was slow.

The company’s name originates from an everyday scene from those early years: the vehicles used to park in front of the statue of architect and artist Francisco Eduardo Tresguerras in downtown Celaya. The reference to the service took shape on its own. People began to call them simply that: Tresguerras Transports.

The turning point came in the early 1960s, when the company, still operating under the cooperative model, was facing a serious financial crisis. It was then that Don Leopoldo Almanza Vera , who had worked as an operator for 17 years at Tresguerras, assumed a key role in its management.

Don Leopoldo’s vision proved decisive, and he proposed building its own warehouses for the reception and delivery of goods, an unprecedented practice at the time. He convinced the partners to dissolve the cooperative and incorporate it as a public limited company in 1968. This change marked the beginning of a new era of growth for the company.

That legacy was recalled at the beginning of the anniversary celebration  by Jorge Enrique Almanza Mosqueda , president of the Tresguerras Board of Directors, who gave the opening speech of the event.

There, he reviewed the company’s origins and the moments that marked its evolution, from the construction of the first winery in Celaya to its transformation into a public limited company in 1968, which laid the foundation for the growth celebrated today.

Since then, the pace hasn’t stopped. Today, Tresguerras operates more than 180 warehouses across the country , a fleet of more than 4,300 units (including road and last-mile), and more than 600,000 shipments managed each month. It also ranks second in the Top 100 for Trucking .

Guadalupe Mancera , the current CEO, arrived three decades ago, never imagining she’d end up leading the company. “I didn’t know anything about the sector, but from day one, I felt at home,” she told T21 .

Mancera came from a traditional family background and, upon entering, found herself in a male-dominated environment; women at that time could be counted on one hand. Still, she decided to stay, driven by the humane treatment she received from day one.

“They treated me like family, like I was their daughter. And I said, ‘This is where I belong!’ I’ve been with the company for 36 years,” Mancera shared.

Today, under her leadership, Tresguerras is taking firm steps toward inclusion and gender equality . Women already represent one-third of operational and administrative positions, and increasingly occupy management positions in branches and strategic positions.

“Here, it doesn’t matter whether you’re a man or a woman. What matters is talent and commitment,” Mancera said.

In his view, the key is to build solid structures, invest in training , and maintain a sense of the organizational culture that unifies all areas.

As part of this strategy, the company has an internal university where both operators and administrative staff are trained, a space that has been fundamental in promoting talent development within the organization.

The cultural change was accompanied by technology . Tresguerras developed its own ERP system, a comprehensive platform that connects its logistics and administrative processes, and complemented it with Votrack, a robotic monitoring system that earned it the National Logistics Award two years ago, Almanza explained.

For his part, Jahir Guerrero Rangel , commercial director of Tresguerras, explained how the company operates: “We don’t compete on price, we compete on value,” he said.

With 12 years with the company, first as a client and then as part of the team, he is convinced that the key has been listening.

“Our challenge is to continue offering something more, even when the economy isn’t on our side,” Guerrero said.

The results speak for themselves. During the opening speech, Almanza Mosqueda commented that over the past 14 years, Tresguerras has grown 16 times faster than the transportation industry and 25 times faster than the national economy.

At the close of the event, as the brass band sounded and the stage filled with classically styled dancers and music, what floated in the air was not just pride, but the certainty of having come a long way, of having sustained this momentum for nine decades.

But also, there’s still a long way to go, a path that continues to be built, step by step, with the people who have made it possible.

The event was also attended by the governor of Guanajuato, Libia García Muñoz Ledo, who publicly acknowledged the role of Tresguerras as a logistics reference point for Mexico and underlined the importance of Celaya as a strategic hub for national logistics .

Tresguerras hasn’t just traveled paths. It’s built them. And it continues to do so, with the same conviction with which it all began: to go far, but always with its soul on the path.

Comment and follow us on X: @karinaquintero / @GrupoT21

El cargo Tresguerras, 90 years moving Mexico with soul and steering wheel apareció primero en T21.