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	<title>THR TRANSPORT archivos - T21</title>
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	<title>THR TRANSPORT archivos - T21</title>
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		<title>Transportation, the most vulnerable link in the face of insecurity</title>
		<link>https://t21.us/transportation-the-most-vulnerable-link-in-the-face-of-insecurity/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Thu, 18 Sep 2025 23:21:51 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[COSTS]]></category>
		<category><![CDATA[DELINQUENCY]]></category>
		<category><![CDATA[INSECURITY]]></category>
		<category><![CDATA[OPERATORS]]></category>
		<category><![CDATA[ROUTES]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[THR TRANSPORT]]></category>
		<category><![CDATA[TRANSPORT]]></category>
		<guid isPermaLink="false">https://t21.us/?p=630536</guid>

					<description><![CDATA[<p>Highway insecurity is one of the main challenges for trucking companies in Mexico. Ricardo Torres, CEO of THR Transportes , acknowledged that the problem has intensified and that companies have been forced to modify their operations to reduce risks . &#8220;It&#8217;s an undeniable fact that insecurity has increased exponentially, and we&#8217;ve had to redefine routes, schedules, and stops, change some routes, [&#8230;]</p>
<p>El cargo <a href="https://t21.us/transportation-the-most-vulnerable-link-in-the-face-of-insecurity/">Transportation, the most vulnerable link in the face of insecurity</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/09/camion_carretera13_ok.jpg" /></p>
<p><strong><span dir="auto">Highway insecurity</span></strong><span dir="auto"> is one of the main challenges for trucking companies in Mexico. Ricardo Torres, CEO of </span><a href="https://thrtransportes.com/"><span dir="auto">THR Transportes</span></a><span dir="auto"> , acknowledged that the problem has intensified and that companies have been forced to </span><strong><span dir="auto">modify their operations to reduce risks</span></strong><span dir="auto"> .</span></p>
<blockquote><p><span dir="auto">&#8220;It&#8217;s an undeniable fact that insecurity has increased exponentially, and we&#8217;ve had to redefine routes, schedules, and stops, change some routes, ban some others, and plan ahead to avoid becoming victims,&#8221; ​​the executive said in an interview with T21.</span></p></blockquote>
<p><span dir="auto">He explained that this is not a situation exclusive to transportation, but rather to society as a whole, but in the case of the sector, it has a direct impact on <strong>daily </strong></span><strong><span dir="auto">operations</span></strong> <span dir="auto">.</span></p>
<blockquote><p><span dir="auto">“Insecurity is a problem that affects everyone, not just transportation, but everyday life. We&#8217;re not going to end it, but some strategies are being implemented. As the saying goes: we do what we can,” he emphasized.</span></p></blockquote>
<p><span dir="auto">Faced with this environment, companies are strengthening the </span><strong><span dir="auto">training of operators and monitoring personnel</span></strong><span dir="auto"> , in addition to investing in security technologies. Torres explained that they have implemented &#8220;all the telemetry and camera devices to mitigate the impact of the insecurity that is profoundly affecting us in this sector.&#8221;</span></p>
<p><span dir="auto">In the second quarter of 2025,  </span><strong><span dir="auto">82%</span></strong><span dir="auto">  of incidents were committed with violence, and 65% occurred while vehicles were moving. </span><strong><span dir="auto">Puebla and the State of Mexico </span></strong> <strong><span dir="auto">accounted for 43.5% of the national incidence</span></strong><span dir="auto"> , according to  </span><a href="https://over-haul.com/"><span dir="auto">Overhaul</span></a><span dir="auto"> data .</span></p>
<blockquote><p><span dir="auto">The vulnerability of transportation, Torres explained, places it in a critical position within the logistics chain: &#8220;I think we&#8217;re the most vulnerable link in the entire supply chain. Transportation is the eye that criminals always have on their radar.&#8221;</span></p></blockquote>
<p><strong><span dir="auto">In this context, security</span></strong><span dir="auto"> measures represent an additional cost that directly impacts companies&#8217; profitability, but they have become essential to maintaining service continuity and meeting delivery commitments.</span></p>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://x.com/karinaquintero"><span dir="auto">@karinaquintero</span></a><span dir="auto">  /  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
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<p>El cargo <a href="https://t21.us/transportation-the-most-vulnerable-link-in-the-face-of-insecurity/">Transportation, the most vulnerable link in the face of insecurity</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<item>
		<title>THR Transportes strengthens its operations with technology and safety</title>
		<link>https://t21.us/thr-transportes-strengthens-its-operations-with-technology-and-safety/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Fri, 15 Aug 2025 17:06:09 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[CARGO TRANSPORTATION]]></category>
		<category><![CDATA[Fleet Renewal]]></category>
		<category><![CDATA[QUALITY]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[THR TRANSPORT]]></category>
		<guid isPermaLink="false">https://t21.us/?p=629824</guid>

					<description><![CDATA[<p>In the freight transportation sector, THR Transportes found its strength in understanding customer needs and adapting to them, according to Ricardo Torres Martínez, the company&#8217;s general manager. &#8220;Thinking like the customer&#8221; is the premise that guides every operation, from the moment we enter the facilities to the final delivery of the product. This philosophy is reflected in [&#8230;]</p>
<p>El cargo <a href="https://t21.us/thr-transportes-strengthens-its-operations-with-technology-and-safety/">THR Transportes strengthens its operations with technology and safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/08/THR1-1.jpg" /></p>
<p><span dir="auto">In the freight transportation sector, </span><a href="https://thrtransportes.com/"><strong><span dir="auto">THR Transportes</span></strong></a><span dir="auto"> found its strength in understanding customer needs and adapting to them, according to Ricardo Torres Martínez, the company&#8217;s general manager.</span></p>
<blockquote><p><span dir="auto">&#8220;Thinking like the customer&#8221; is the premise that guides every operation, from the moment we enter the facilities to the final delivery of the product. This philosophy is reflected in an internal policy that seeks </span><strong><span dir="auto">to prevent customer complaints</span></strong><span dir="auto"> by promoting the prevention and timely resolution of any issues, Torres emphasized.</span></p></blockquote>
<p><span dir="auto">To accomplish this, operators receive ongoing training and work under the motto of anticipating the requirements of each shipment, becoming an operational support, he explained.</span></p>
<p><span dir="auto">With coverage throughout Mexico and service to the Texas area in the United States, the company, founded in 2006, operates 60 mobile units, including tractor-trailers, flatbeds, and tortons, in addition to approximately 100 trailers.</span></p>
<p><span dir="auto">Its services include </span><strong><span dir="auto">dry van</span></strong><span dir="auto"> and flatbed transportation, supported by safety strategies that include redefining routes, adjusting schedules, and selecting lower-risk stops.</span></p>
<p><span dir="auto">The recent fleet renewal incorporated </span><strong><span dir="auto">technologies </span></strong><strong><span dir="auto">such as proximity sensors</span></strong><span dir="auto"> , lane departure warnings, and telemetry systems, which detect distractions and verify seat belt use.</span></p>
<p><span dir="auto">They also added automatic transmissions, a measure that facilitates operation for new generations of operators and reduces the learning curve.</span></p>
<p><span dir="auto">Torres&#8217; leadership focuses on </span><strong><span dir="auto">fostering autonomy</span></strong><span dir="auto"> , allowing each team member to make decisions aligned with the company&#8217;s well-being.</span></p>
<blockquote><p><span dir="auto">“Quality” is the word that defines its operation and a standard that was recognized for the second consecutive year with the </span><em><span dir="auto">Penske Carrier Excellence</span></em><span dir="auto"> Award , a distinction that demands high levels of performance.</span></p></blockquote>
<figure id="attachment_653647" class="wp-caption aligncenter" aria-describedby="caption-attachment-653647"><img fetchpriority="high" decoding="async" class="wp-image-653647" src="https://t21.com.mx/wp-content/uploads/2025/08/THR2.jpeg" sizes="(max-width: 531px) 100vw, 531px" srcset="https://t21.com.mx/wp-content/uploads/2025/08/THR2.jpeg 1280w, https://t21.com.mx/wp-content/uploads/2025/08/THR2-300x169.jpeg 300w, https://t21.com.mx/wp-content/uploads/2025/08/THR2-1024x575.jpeg 1024w, https://t21.com.mx/wp-content/uploads/2025/08/THR2-768x431.jpeg 768w, https://t21.com.mx/wp-content/uploads/2025/08/THR2-600x337.jpeg 600w, https://t21.com.mx/wp-content/uploads/2025/08/THR2-150x84.jpeg 150w, https://t21.com.mx/wp-content/uploads/2025/08/THR2-750x421.jpeg 750w, https://t21.com.mx/wp-content/uploads/2025/08/THR2-1140x640.jpeg 1140w" alt="" width="531" height="298" data-pin-no-hover="true" /><figcaption id="caption-attachment-653647" class="wp-caption-text"><span dir="auto">Penske Carrier Excellence Award.</span></figcaption></figure>
<p><span dir="auto">Among the company&#8217;s upcoming plans is the </span><strong><span dir="auto">opening of a new yard in the Colón area of Querétaro</span></strong><span dir="auto"> , with the goal of expanding its service capacity and strengthening its presence in the Bajío region, maintaining quality as the cornerstone of its operation and ensuring that each shipment arrives at its destination in the best possible condition.</span></p>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://x.com/karinaquintero"><span dir="auto">@karinaquintero</span></a><span dir="auto">  /  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/thr-transportes-strengthens-its-operations-with-technology-and-safety/">THR Transportes strengthens its operations with technology and safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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