QUERÉTARO, QRO.- In a trucking operation , the cost of a vehicle goes beyond its purchase price. According to Rafael Gutiérrez, Commercial Development Manager for Scania Mexico , factors such as fuel efficiency , safety, and maintenance are also part of the evaluation that corporate fleets conduct when making decisions.

This view, he explained, is part of the Total Cost of Ownership (TCO) analysis, through which companies consider various elements associated with the operation of vehicles and not just the price of the asset.

It is precisely in this segment where Scania Mexico begins to see signs of recovery during the second half of 2026.

“As we approach the end of the year, we’ve been seeing a market recovery in this segment. Traditionally, it tends to be strongest in the second half of the year, due to budget cuts and other factors,” Gutiérrez noted.

He also explained that this type of fleet usually carries out a comprehensive evaluation before incorporating units, so aspects related to the operation become relevant in the decisions.

“We factor in fuel efficiency, safety, maintenance, and then we make an overall assessment of the product and make decisions based on that,” he explained.

Regarding fuel, the executive mentioned the performance of the Scania Super powertrain as one of the components that the company considers within its total cost of ownership proposal, due to its impact on the profitability of operations.

However, he maintained that the evaluation doesn’t end there. Safety also impacts company profitability and is one of the factors fleets consider when analyzing their vehicles.

Security, part of the operation

During the Tenth Road Safety Congress of the   National Association of Private Transport (ANTP) , Gutiérrez emphasized that safety encompasses both the equipment incorporated in the vehicles and the conditions for the operator and their training.

In that regard, he assured that 100% of Scania trucks have the safety systems that the company incorporates into its units, under the premise that this equipment is not considered optional.

“For us, safety is not optional, and 100% of our trucks come equipped with all the systems that will help the operator because we know that it is a fundamental part of the ecosystem and the business,” he stated.

In addition, there is the training of drivers and the maintenance of units through the company’s service network, elements that Gutiérrez linked to the need to keep vehicles available for operation.

“What we need is for the truck to be out on the road and not stuck in the workshops,” he said.

Telemetry is also part of this strategy. According to the executive, generating data allows them to obtain information about operations and leverage the capabilities of the units.

“A product that doesn’t generate data and doesn’t help us improve is difficult to get the most out of,” he said.

The challenge in a market of lower sales

While Scania is seeing a recovery in the corporate fleet segment during the second half of the year, Gutiérrez acknowledged that the industry faces a complex sales scenario.

Given this scenario, he pointed out that one of the challenges for the brand is to continue supporting its customers and strengthening its own service network.

“Today, precisely at a time when perhaps the business itself or the industry is not going through its best moment in terms of sales, we are strengthening ourselves,” he commented.

Gutiérrez indicated that during the last few months Scania has opened more service points as part of this strategy, although during the interview he did not specify the number of openings.

The goal, he explained, is to maintain focus on current operations and have the capacity to respond when new business arises.

“We are ready with a network that can maintain long-term relationships, but above all, when new business comes in, so that our clients can be well taken care of,” he pointed out.

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El cargo Scania expects increased corporate fleet activity by the end of 2026 apareció primero en T21.

Previously, maintaining the cold chain seemed to have a very specific mission: preserving the correct temperature from origin to destination. Today, that’s no longer enough. Fleets need to know the unit’s location, what’s happening inside the cargo box, how many times its doors have been opened, whether the equipment requires maintenance, and even if an alert justifies halting the journey.

The information is there. The challenge now is to use it .

Despite the progress of digitalization in transportation , a gap still exists in leveraging the data generated by equipment. José Carlos Gómez, commercial director of Thermo King Latin America North, estimated that between 15% and 18% of their clients currently use these tools, while one of the main obstacles continues to be resistance to change within companies.

But the decision to digitize operations is no longer solely the responsibility of the fleets. Customers themselves are raising their demands and, in some cases, are requesting temperature tracking of goods from the moment they leave the premises until they reach their destination as part of their receiving and payment processes.

In dry cargo, a delay can mean lost hours and additional costs. In temperature-controlled cargo, it can also mean putting the product at risk. A temperature fluctuation, an unexpected door opening, or a malfunction during transit can compromise goods that must travel hundreds or even thousands of kilometers before reaching the consumer.

In this sense, digitalization allows for monitoring what happens to the merchandise and is also becoming a tool for keeping the truck operational. Available systems allow for tracking location, speed, temperature, and door openings, but also for identifying maintenance needs and determining whether an alarm requires halting operations or can be addressed after the trip is completed.

For Gómez, this is part of the value of using available information to anticipate interventions and avoid unnecessary shutdowns . He also believes that technological infrastructure is no longer the main obstacle to doing so.

Fifteen years ago, he explained, leaving an urban center could mean losing connectivity. Today, he noted, Mexico has better cellular coverage, so the challenge has shifted to within the companies themselves.

An increasingly long cold chain

The challenge will grow as the way perishable products are distributed changes.

Rising temperatures, urban deliveries, and the need to bring goods closer to increasingly specific points of consumption are creating opportunities for smaller vehicles, electrification, and new temperature-controlled solutions. Gómez even predicts that these systems will begin to expand to units such as motorcycles and, eventually, drones.

Thermo King currently offers electric solutions, connected digital equipment and systems supported by solar panels, in addition to traditional diesel technologies that have incorporated improvements focused on reducing consumption.

The company, part of Trane Technologies and with over 90 years of history, focuses on temperature-controlled transportation solutions and operates through a network of distributors. In Latin America, it has over 6,000 units connected to its systems.

Thus, for refrigerated fleets, the next competitive advantage might not only be in adding more units or incorporating new equipment, but in making sure that every kilometer traveled also generates information capable of improving the next one.

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El cargo Refrigerated fleets face the challenge of turning data into operational efficiency: Thermo King apareció primero en T21.

Technology is no longer just a tool for tracking a truck’s location. For Grupo MexAmerik , its integration has expanded to include trip management, security, driver evaluation, and the level of service offered to its customers .

Over the past few years, the carrier has developed a strategy in which its transportation management system (TMS) functions as the central hub for each trip and is integrated with different systems and technological solutions, in addition to incorporating artificial intelligence (AI) tools, explained Pablo Ocampo, CEO of Grupo MexAmerik.

“For many years we have been developing technology and part of what we do is use artificial intelligence now, integrating our TMS with different vertical systems,” he commented in an interview with T21.

This system centralizes information for each trip and is used to evaluate operators . It also determines awards and bonuses for operators, as well as providing information related to the level of service the company offers its customers.

Technology also for the operator

The adoption of new tools has also required involving those behind the wheel. Ocampo explained that the drivers have become accustomed to the constant incorporation of technology within the company, a strategy in which they also seek to ensure that the new solutions represent a benefit for them.

“We always aim to ensure it also benefits them. We always strive to improve the operator experience, supported by technology and, of course, by our people,” he emphasized.

The technological strategy also extends to asset security , through the monitoring of units, goods and operators via cameras and telemetry, in addition to the integration of their systems with the Samsara platform .

This work led Grupo MexAmerik to receive recognition in the Asset Protection category during Samsara’s “Connected Operations” event. Ocampo attributed the result to the daily work of the security and theft prevention teams, as well as the technological integration the company maintains with the platform.

“We are very pleased with the recognition. The truth is that it is hard work, day after day, by the security and theft prevention team,” he stated.

For Grupo MexAmerik, technological adoption is part of a strategy that seeks to connect tools with operations and people. Pablo Ocampo emphasized that the incorporation of new solutions remains linked to the company’s culture and aims to improve the experience of its drivers, while strengthening the tracking of each trip.

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El cargo Grupo MexAmerik puts technology at the heart of its operations apareció primero en T21.

For years, fleet monitoring consisted of knowing a vehicle’s location and reacting when an incident occurred. Today, the challenge is different: interpreting large volumes of information in real time to anticipate risks before they affect operations.

For María de los Ángeles Useche, Commercial Director of Total Protect , artificial intelligence (AI) is beginning to accelerate this transition. More than just automating tasks, it allows for the simultaneous analysis of variables that were previously isolated, such as speed, routes, weather conditions, driver behavior, and road history, transforming them into preventative alerts that help in making decisions before an accident or attempted robbery occurs.

Useche told T21 that the main challenge currently facing transport companies is not the lack of information, but the ability to process it quickly.

“I would sum it up in one word: immediacy,” he stated.

He explained that AI allows processing large volumes of data virtually in real time , making it possible to handle a greater number of events without losing personalization in the service and reducing the margin of error that can exist in completely manual processes.

From reactive to predictive monitoring

The real change occurs when data stops being used solely to analyze what has already happened and starts being used to anticipate what might happen.

Predictive models allow for combining historical information with data generated during a vehicle’s journey. If the system identifies a tractor-trailer speeding on a road with a history of high-risk conditions and also detects adverse weather conditions, such as rain, the platform can generate a preventative alert and even communicate with the driver to request a reduction in speed before an incident occurs.

“Predictive data, along with additional layers of information, allows us to protect, care for, and prevent,” he noted.

Although many companies still associate monitoring with visualizing a vehicle on a map , the current operation incorporates much more complex elements.

From a monitoring center it is possible to interpret behavioral patterns, identify areas where robberies have historically occurred, recognize recurring signal losses and activate preventive protocols before an event escalates.

This accumulated knowledge allows analysts to understand the operational context of each trip and make decisions more quickly to protect both the operator and the cargo.

The integration of technologies such as geolocation , telemetry , video surveillance and data analysis significantly expands visibility over a fleet.

While geolocation allows you to know the location of a unit, video surveillance provides visual evidence and telemetry offers information on the vehicle’s condition, driving habits, possible maintenance needs and operational performance.

“If we combine geolocation, video surveillance, and telemetry, we can better understand how the vehicle is working and provide information that makes each trip safer, more efficient, and more profitable,” the executive explained.

Anticipating risks also improves competitiveness

Prevention not only reduces losses; it also strengthens operations.

Useche pointed out that anticipating risks allows for protecting the lives of operators, extending the useful life of vehicles, and offering greater certainty to customers regarding the delivery of their goods.

In a market where thousands of companies compete to offer a more reliable service, the ability to prevent incidents is beginning to become a competitive differentiator.

Currently, Total Protect monitors more than eight thousand cargo transport units and maintains a recovery rate of 95% , a figure that recently increased from 94 to 95%, according to the company.

Furthermore, it is already conducting tests to incorporate artificial intelligence in different areas of its operation with the aim of strengthening its monitoring capabilities and moving towards a model where the information not only allows knowing what is happening during a trip, but also anticipating what could happen.

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El cargo Total Protect is betting on artificial intelligence to anticipate risks in transport apareció primero en T21.

The trucking industry in Mexico faces a scenario of multiple challenges, both operational, structural, and systemic, which is why companies must find the tools that will improve their results.

In this context, Motive is strengthening its technological offering to respond to the specific needs of Mexican trucking, said Omar Camacho, General Manager of the company in Mexico, in an interview with T21.

In this regard, Motive’s strategy considers four priority areas for the national market: asset security, road safety, productivity, and operational efficiency . According to Omar Camacho, these four areas encompass a significant portion of the concerns of transport operators.

One aspect Camacho highlighted is the need in Mexico for technological solutions tailored to its specific conditions. To this end, the firm has established direct feedback from the local market and its product teams based in the country.

Among the results of this process is the development of outstanding functionalities such as monitoring and alert systems to detect sudden fuel losses , identification of risk zones and linking of incidents with operating patterns, tools that seek to combat practices associated with fuel theft and improve fleet control.

One factor that Omar Camacho highlighted is the new generation of smart cameras with two-way communication, the ability to operate even when the vehicle’s power is interrupted, and driver identity validation mechanisms, elements focused on reinforcing the safety of operations .

Profitability, the goal

For Motive, the main challenge for the sector is not focused on a single problem, but on the need to improve results in a more complex context.

Omar Camacho explained that companies are simultaneously facing increased fuel costs, a higher incidence of accidents, a rise in theft, regulatory pressures, and challenges related to cross-border trade. Given this scenario, fleets are seeking solutions that allow them to “do more with the same,” improving profitability without significantly increasing their operating costs.

This vision coincides with a growing trend in the logistics industry, where digitalization is no longer perceived solely as a control tool, but as a factor to generate measurable financial returns through reduced accidents, optimized routes, better asset utilization, and decreased unproductive time.

Comprehensive platform

Unlike models focused exclusively on telematics, video security or satellite tracking, Motive argues that the evolution of the market points towards comprehensive platforms capable of connecting multiple operational processes.

From Camacho’s perspective, many clients begin by adopting tools for road safety or property security, but later incorporate new functions related to fleet management, performance analysis, operational intelligence, and asset management. The key, he noted, is to demonstrate the return on investment for each technological stage with concrete indicators .

To boost this utilization, the company assigns Customer Success specialists to each account with the goal of improving platform adoption and accelerating results.

For carriers, the debate is no longer solely about incorporating technology, but about determining which tools generate demonstrable value and allow them to increase competitiveness in an increasingly demanding environment. In this scenario, the ability to transform operational data into business decisions is emerging as one of the main differentiators for trucking companies in the coming years.

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El cargo Motive aligns proposal to address challenges in the trucking industry in Mexico apareció primero en T21.

Telemetry is no longer a tool reserved for large corporations. Rising operating costs, a shortage of operators, increased security demands, and the need to optimize every asset have begun to accelerate its adoption among medium-sized companies and even small carriers. In this context, Mexico has become Geotab ‘s main market in Latin America and the starting point for the company’s regional expansion, Juan Cardona, Vice President of Sales for Latin America, told T21 in an interview.

Cardona explained that, while the company initially established its presence in the region by serving large corporations with global operations, the market has evolved to encompass a much broader spectrum. Today, he said, interest also comes from medium-sized companies and small transportation businesses seeking to enhance their competitiveness in the face of increasingly demanding clients.

“It’s more expensive not to have the technology than to have it,” Cardona stated, arguing that a proper implementation can recoup its investment in three to six months thanks to the operational savings achieved. “We’re not really salespeople, we’re consultants,” he added, explaining that Geotab’s model is based on helping companies interpret data and turn it into business decisions.

The executive believes that the growth of outsourced transportation is also changing the profile of telemetry users. Companies that previously operated exclusively with their own fleets are increasingly turning to smaller carriers to meet increased demand, so having platforms compatible with their clients’ technological standards can become a differentiating factor.

One of the aspects that stood out most during the interview was the value of data in identifying inefficiencies that often remain hidden within organizations. Cardona pointed out that, on several occasions, data analysis has revealed administrative errors that for years represented financial losses for companies.

“It’s not me saying it, it’s the technology,” he stated, referring to situations where data reveals poor operational practices or incorrect decisions. He even acknowledged that some organizations initially rejected adopting these tools precisely because they expose these shortcomings, although they later end up using them again when seeking to improve their performance .

From their perspective, the greatest benefit of telematics lies not only in monitoring vehicles, but also in building continuous improvement processes. Companies in sectors such as food and beverage use indicators to compare the performance of their operations with other units within the same group in different countries, setting targets for fuel consumption, road safety, driving, and route efficiency.

The results, he assured, can be directly reflected in operations. Cardona indicated that, at a regional level, Geotab clients have managed to reduce accidents by up to 65% , decrease fuel consumption by around 15%, save between 20 and 22% on maintenance, and increase fleet utilization by 18%.

The adoption process, he explained, begins with the temporary installation of devices on part of the fleet to collect real-time operational data. Based on this weekly analysis, the company identifies atypical fuel consumption, route deviations, aggressive driving, unproductive time, or unauthorized routes—elements that are then used to redesign operations.

“ You can’t manage what you can’t measure ,” Cardona summarized regarding the philosophy guiding this consultative process.

In terms of technology, he noted that the GO device is the core of the platform and can be integrated with solutions such as AI-powered cameras, panic buttons, cold chain systems, trailer tracking, and other specialized devices. Among the practices that generate immediate benefits, he mentioned seatbelt use, reduced idling, route optimization, and leveraging artificial intelligence to design more efficient routes.

It was precisely within this process of technological evolution that Geotab introduced GO Focus Plus , a camera equipped with artificial intelligence that analyzes only critical events, incorporates voice alerts for the driver, and aims to reduce risky behaviors without compromising privacy. According to the company, during pilot tests this solution managed to reduce close following between vehicles by up to 90% and cell phone use while driving by 95%.

The company also recently strengthened its refrigerated transport offering with a new cold chain solution that incorporates IOX-COLD and IOX-COLD Rugged devices , compatible with original refrigeration equipment and designed to reduce merchandise losses, optimize operating costs, and facilitate regulatory compliance.

Cardona emphasized that Geotab’s growth has been supported by the development of its own technology. He explained that both the software and hardware are designed by the company in Canada and that Mexico has a logistics center capable of delivering devices in less than 24 hours. He added that some equipment installed more than two decades ago continues to operate, even in demanding applications such as mining, where data capture and storage must be maintained even without connectivity.

Geotab currently has over six million subscriptions and processes more than 100 billion data points daily. It serves approximately 100,000 customers through a network of 700 business partners and operates in 160 countries with over 3,200 employees. The company is also celebrating its 26th anniversary, supporting its platform with Google Cloud infrastructure and a strategy focused on road safety, operational efficiency, and sustainability.

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El cargo Geotab aims to democratize telemetry apareció primero en T21.

CANCUN, Q. ROO. – One of the constants in the trucking industry is achieving efficiency every day , while also making it safer and more accessible to reduce the challenge of decreasing the shortage of drivers that this activity faces in Mexico and globally.

Within the framework of the National Freight Transport Forum , organized by the  National Association of Private Transport (ANTP) , representatives of companies of technologies applied to road transport presented the results on the use of these tools in this activity, but also the adaptability that must be had to achieve greater depth in this type of ecosystems .

Luis Campos, global Fleet Director of Grupo Bimbo , raised the need to take advantage of available technology, translating it into efficiency for transport companies.

In that area, Juan Cardona, VP of Sales for Latin America at Geotab , emphasized the mission of technology companies to convert all data into predictive and preventative models.

“Mexico is the perfect storm, with all the drawbacks of high fuel costs, a shortage of drivers, and expensive spare parts. Furthermore, there’s the challenge of always doing more with less,” Cardona stated, and explained how technology now addresses these dilemmas by collecting data and translating it into tangible results, such as a reduction in accidents.

From the perspective of Luis Larrea, Engineering and After-Sales Leader at Samsara , technology should focus on how to help reduce accident rates and improve competitiveness by identifying predictive factors. “Values ​​are what can be acted upon through technology. Telemetry and automation are a means to achieve business objectives . ”

Regarding prevention, José Antonio Alonso, CEO of Freight and Passenger Transport for Numaris , also elaborated, highlighting that close relationships with transport companies are key, stating, “Knowing the Mexican market is fundamental to leveraging the data . “

Meanwhile, Luis Galán, Director of Technology and founder of Tecnomotum , emphasized that technology is just one more element, but the key lies in the people who operate it, and the question that must be addressed is how to use artificial intelligence (AI) to benefit transport companies.

From their perspective, Tecnomotum has focused on identifying the modus operandi of criminals, in order to translate this into system alarms and thus lead to prevention.

One such example is being able to relieve the burden that monitors currently carry with so much data to manage. “The goal is for their decision-making capacity to be focused on elements that make sense to distract them, and therefore, we must focus on how to educate the monitors,” Galán emphasized.

All participants agreed that the use of technology, when employed appropriately, has positive effects on the competitiveness of companies in operational matters, but also on safety results, both in terms of assets and roads.

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Telemetry is ceasing to be a tool focused solely on tracking units and is becoming a support for operational decision-making within trucking companies , by allowing the analysis of vehicle performance and the detection of factors that directly impact the cost per kilometer.

The information generated by vehicles can become a tool to stop depending solely on perceptions , as explained by Jorge Estrada, commercial director of AnzenTec , who pointed out that the analysis of more than 200,000 kilometers traveled by cargo units was carried out from data obtained directly from the engines through telemetry systems, which allow information to be transmitted in real time to evaluate the performance of operations.

Among the indicators that can be monitored are fuel efficiency, speed, revolutions per minute (RPM) , accelerator pressure, idling time, range and operating behavior, variables that influence the operational performance of the units.

Estrada emphasized that one of the main findings of the analysis was that fuel savings do not depend exclusively on the type of energy used , but also on the way the vehicle is driven.

According to the specialist, efficient operation—maintaining appropriate speeds, avoiding unnecessary accelerations, and operating the engine within recommended ranges—can translate into better performance and lower operating costs.

In contrast, he indicated that excessive speed , high engine revolutions, and constant acceleration increase fuel consumption and reduce the unit’s efficiency, regardless of the technology used.

The executive added that the information generated by telemetry also allows real-time knowledge of aspects such as available range, fuel level and vehicle operating conditions, facilitating route planning, unit tracking and maintenance scheduling.

Furthermore, he highlighted that the use of operational data helps to identify opportunities for improvement in the driving of operators and to establish performance indicators that can translate into lower costs for fleets .

For Estrada, the value of these tools lies in transforming large volumes of information generated by vehicles into decisions that allow for improved productivity and profitability of transport operations.

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El cargo Telemetry: From engine data to cost-reduction decisions in trucking apareció primero en T21.

The combination of increased accidents, cargo theft, and a shortage of drivers is creating a near-crisis scenario for Mexican trucking, where technology is becoming an indispensable tool to ensure the continuity of operations.

During its annual event, Motive unveiled new solutions based on artificial intelligence (AI) and on-device processing capabilities (Edge AI), designed to respond in real time to the challenges facing the industry.

“We are seeing a very complex, almost crisis-like scenario. It is a very resilient industry, but there is a significant increase in accidents, thefts and costs, in addition to a shortage of operators that is approaching 100,000,” said Omar Camacho, CEO of Motive, in an interview with T21.

The company presented solutions, including AI Dashcam Plus and AI Omnicam Plus , devices equipped with Edge AI, which allows for the interpretation of events and the generation of responses without the need to send information to the cloud.

It also announced Atlas , a conversational AI interface through which operators can interact with the system and receive real-time recommendations regarding traffic jams, risk zones, or emergency situations.

“We are seeing an increase of nearly 20% in accidents compared to last year, and we estimate a similar increase for next year. Today we have almost 16,000 registered robberies, and all of this creates a vicious cycle that could force many companies out of the market,” he warned.

Camacho explained that, given this scenario, fleets require integrated solutions capable of reacting in real time.

“Organized crime uses cutting-edge technology, and many carriers continue to operate with isolated systems. What we are proposing is a comprehensive platform that responds to these challenges,” he said.

According to the executive, some implementations have managed to reduce accidents by up to 80% in the first six months , as well as decrease fuel consumption by up to 30% and reduce insurance costs.

From a raid to an expansion

One of Motive’s success stories is Grupo ADET , a company specializing in last mile delivery for e-commerce clients such as Mercado Libre and Amazon.

Its CEO, Donaji Alvarado, explained that the company was founded almost four years ago with the conviction that technology should be a central part of the business.

“We worked at a company where tractor-trailers would disappear and we’d find out three days later. We’d say, ‘How is it possible that this is still happening?’ From the beginning, we knew we needed GPS, cameras, and monitoring tools,” he recalled.

After operating with another provider, Grupo ADET adopted Motive’s solutions and currently none of its units go on the road without monitoring and telemetry devices.

The executive recounted that, during the first operations with Mercado Libre in Naucalpan, one of their vehicles was robbed. However, the panic button and real-time monitoring allowed them to alert the control center and coordinate a response with the authorities.

“The monitoring team found out immediately, called the police, and they arrived at the house where the merchandise was located. They uncovered a major network involving stolen vehicles and arrested the group. Since then, we haven’t had any more robberies in that area, whereas before there was one per month,” he explained.

The incident ended up becoming a growth opportunity .

“We took all the evidence to the client, and from there we experienced enormous growth. We went from operating about 10 units to nearly 160 with that client. If that hadn’t happened, we probably wouldn’t be where we are today,” he said.

The last mile remains under pressure

Alvarado noted that the recent Hot Sale left a sustained demand for deliveries during June, forcing companies to increase their capacity by up to 50% , in an environment where hiring staff has become increasingly competitive.

“Such rapid growth is a financial challenge and also a human capital challenge, because all last-mile companies are looking for operators and staff at the same time,” he commented.

In the last two months, Grupo ADET increased its fleet by between 30% and 40% and is currently in a consolidation phase to take full advantage of the technological tools already available, including operator training solutions.

“Visibility is everything. It helps us in human resources, finance, and operations. There comes a point where it’s essential to have a system that allows you to know where all the units are and what’s happening with them,” he stated.

For Motive, artificial intelligence and real-time reaction capabilities will be key to facing the challenges that threaten road transport today.

“We want to have a greater impact on what really matters to our customers: reducing accidents, decreasing theft, improving productivity, and helping to address the operator shortage,” Camacho concluded.

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El cargo Artificial intelligence, key to combating theft and accidents in road transport: Motive apareció primero en T21.

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