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	<title>STRONGER THAN YESTERDAY archivos - T21</title>
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	<title>STRONGER THAN YESTERDAY archivos - T21</title>
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		<title>Stronger than yesterday, more than a campaign: Manuel Aranda</title>
		<link>https://t21.us/stronger-than-yesterday-more-than-a-campaign-manuel-aranda/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Thu, 01 Oct 2026 17:47:14 +0000</pubDate>
				<category><![CDATA[Land]]></category>
		<category><![CDATA[AFTER-SALES]]></category>
		<category><![CDATA[IMT]]></category>
		<category><![CDATA[MANUEL ARANDA]]></category>
		<category><![CDATA[Scania]]></category>
		<category><![CDATA[STRONGER THAN YESTERDAY]]></category>
		<guid isPermaLink="false">https://t21.us/?p=638624</guid>

					<description><![CDATA[<p>An analysis conducted by the Mexican Transportation Institute (IMT) identified that, while micro and small transport fleets reach a fleet utilization level of 75% , large companies reach up to 95 percent. Considering the above, but above all, with the awareness of the commitment assumed with more than 13,000 units in circulation in the country, [&#8230;]</p>
<p>El cargo <a href="https://t21.us/stronger-than-yesterday-more-than-a-campaign-manuel-aranda/">Stronger than yesterday, more than a campaign: Manuel Aranda</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania1-1.jpg" /></p>
<p><span dir="auto">An analysis conducted by the </span><a href="https://www.gob.mx/imt"><span dir="auto">Mexican Transportation Institute (IMT) identified that, while </span></a><strong><span dir="auto">micro and small</span></strong><span dir="auto"> transport fleets reach </span><strong><span dir="auto">a fleet utilization level of 75%</span></strong><span dir="auto"> , large companies reach up to 95 percent.</span></p>
<p><span dir="auto">Considering the above, but above all, with the awareness of the commitment assumed with more than 13,000 units in circulation in the country, both cargo and passenger, </span><a href="https://www.scania.com/mx/es/home.html"><span dir="auto">Scania Mexico</span></a><span dir="auto"> presented the ecosystem called </span><strong><span dir="auto">“Stronger than yesterday”</span></strong><span dir="auto"> .</span></p>
<p><span dir="auto">The objective is clear: to increase fleet availability, reduce downtime, decrease time spent in repair shops, and expedite roadside assistance. All of this translates into greater productivity per unit and a more competitive operation for carriers.</span></p>
<blockquote><p><span dir="auto">“Stronger than yesterday is not just a campaign. It is the result of listening to our customers and fulfilling the promises we have made to them. Today we are better prepared to support them and help their businesses operate more efficiently,” Manuel Aranda, Scania&#8217;s Retail Director, explained to T21.</span></p></blockquote>
<figure id="attachment_683816" class="wp-caption aligncenter" aria-describedby="caption-attachment-683816"><img fetchpriority="high" decoding="async" class="wp-image-683816 size-full" src="https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda.jpg" sizes="(max-width: 1170px) 100vw, 1170px" srcset="https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda.jpg 1170w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda-300x179.jpg 300w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda-1024x613.jpg 1024w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda-768x459.jpg 768w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda-600x359.jpg 600w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda-150x90.jpg 150w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda-750x449.jpg 750w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania_Aranda-1140x682.jpg 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-683816" class="wp-caption-text"><span dir="auto">Manuel Aranda, Retail Director at Scania.</span></figcaption></figure>
<p><span dir="auto">According to Aranda, behind every service, diagnosis or solution </span><strong><span dir="auto">there are teams that know the needs of the clients</span></strong><span dir="auto"> and work to respond to them with greater precision.</span></p>
<p><span dir="auto">Part of Scania&#8217;s effort has been focused on generating the necessary capabilities to serve customers, so in the </span><strong><span dir="auto">last 24 months they have had a 40% growth in staff</span></strong><span dir="auto"> , and today they have more than </span><strong><span dir="auto">a thousand employees dedicated directly to workshop operations</span></strong><span dir="auto"> .</span></p>
<p><span dir="auto">The existing capacity is combined with the training strategy. “There isn&#8217;t a single technician in our branch, not even the newest ones, who hasn&#8217;t received at least one round of training to be able to work at Scania,” Aranda emphasized.</span></p>
<p><span dir="auto">In terms of infrastructure, today with Scania&#8217;s network of </span><strong><span dir="auto">18 branches in the country</span></strong><span dir="auto"> , together with the </span><strong><span dir="auto">50 </span></strong><strong><span dir="auto">CWS (Customer Workshop Services)</span></strong><span dir="auto"> , there is coverage of </span><strong><span dir="auto">80% of the relevant operational territory</span></strong><span dir="auto"> .</span></p>
<p><img decoding="async" class="aligncenter wp-image-683813 size-full" src="https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1.jpg" sizes="(max-width: 1170px) 100vw, 1170px" srcset="https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1.jpg 1170w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1-300x179.jpg 300w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1-1024x613.jpg 1024w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1-768x459.jpg 768w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1-600x359.jpg 600w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1-150x90.jpg 150w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1-750x449.jpg 750w, https://t21.com.mx/wp-content/uploads/2026/09/260925_Scania2-1-1140x682.jpg 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /></p>
<blockquote><p><span dir="auto">The ecosystem is combined with Scania&#8217;s technological capabilities, through the My Scania telematics service, &#8220;it is a 100% Scania product and through this information we now know where the customer needs us to be more present, but more importantly, what type of maintenance the customer requires, in what place and depending on what application,&#8221; highlighted Manuel Aranda.</span></p></blockquote>
<p><span dir="auto">One of Scania&#8217;s contributions to the industry is its maintenance policies, where nearly 80% of the units in circulation have some type of coverage. Thanks to telematics, it&#8217;s possible to identify the plan that a Scania vehicle should have according to the mileage it travels, but above all, to be close to the customers to understand their needs and adapt to their operation.</span></p>
<h4><strong><span dir="auto">Data-driven after-sales service</span></strong></h4>
<p><span dir="auto">From Aranda&#8217;s perspective, the evolution of after-sales service doesn&#8217;t depend solely on the contact between people and customers. It also requires listening to what the vehicles themselves are saying through the information they generate.</span></p>
<blockquote><p><span dir="auto">“We are taking after-sales service to another level. It’s no longer just about having staff and infrastructure, but about understanding how our customers operate, what their units need, and what we can do to ensure they receive proper maintenance and remain available,” he explained.</span></p></blockquote>
<p><span dir="auto">In the current Mexican market, Scania seeks to solidify its position as a partner for fleet productivity. In this regard, </span><strong><span dir="auto">“Stronger than yesterday” represents an evolution of its service capabilities</span></strong><span dir="auto"> , combining talent, infrastructure, training, connectivity, and maintenance to enhance the competitiveness of carriers.</span></p>
<p><span dir="auto">Comment and follow us on LinkedIn: </span><a id="menurjdq" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" title="https://www.linkedin.com/company/t21-grupo-comunicai-ny-medios/" href="https://www.linkedin.com/company/t21-grupo-comunicai-n-y-medios/" target="_blank" rel="noreferrer noopener" aria-label="Link @GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/stronger-than-yesterday-more-than-a-campaign-manuel-aranda/">Stronger than yesterday, more than a campaign: Manuel Aranda</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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