After a year impacted by tariffs imposed by the U.S. government, which significantly affected the automotive sector, this industry in Mexico closed 2025 with a significant milestone. The segment of light vehicles of Chinese origin achieved record market penetration, consolidating its presence in the national market with an 8.7 percent share .

The national automotive sector grew 1.31% annually in 2025, with 1,523,959 units sold, while Chinese brands advanced 7.09% in the same period , with a total of 132,265 units sold, according to data from the National Institute of Statistics and Geography (Inegi) and the Mexican Association of Automotive Distributors (AMDA) .

According to an analysis by  T21 Business Intelligence , this growth reflects a sustained trend over the past four years. In 2022, Chinese brands represented just 5.7% of the market, with 62,629 units sold. This figure climbed to 8.0% in 2023, with 109,358 units, and to 8.2% in 2024, with 123,507 units , reaching a record high in 2025.

In terms of brands, MG Motor consolidated its position as the volume leader, with 48,816 units sold in 2025 and a 3.2% share of the total market ; followed by JAC with 24,445 units, equivalent to 1.6% of the market; while Great Wall Motor sold a total of 15,336 units, 1.0% of the market.

The biggest growth surprises came from Geely, which increased its sales by 237.4%, from 6,596 units in 2024 to 22,258 in 2025 , achieving a 1.5% market share. Changan also showed strong performance, selling 19,308 vehicles in 2025, equivalent to 1.3% of the market, representing a 184.4% increase compared to the 6,788 units registered in 2024.

In just three years, sales of light vehicles of Chinese origin increased by 111.1%, going from 62,629 units in 2022 to 132,265 in 2025 , which could be interpreted as the “Asian wave” on the country’s roads.

The tariffs imposed by the U.S. government created a challenging environment for the automotive industry in the region. However, far from hindering their progress, Chinese brands found fertile ground for expansion in Mexico . Sustained growth and diversification of their product offerings demonstrate that, despite external pressures, the Mexican market has become a strategic haven for these companies.

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El cargo Mexico closes 2025 with a historic record in sales of light vehicles of Chinese origin apareció primero en T21.

After the slowdown experienced in November, the Mexican automotive industry closed 2025 with positive figures, registering 154,395 vehicles sold last December , which meant an increase of 4.9% compared to the same month of 2024, when 147,140 units were sold.

According to data from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , released this Tuesday by the National Institute of Statistics and Geography (Inegi) , in the January-December period the placement of automobiles also accelerated, totaling 1,524,583 units sold , an increase of 1.3% compared to the accumulated in the same period of 2024.

According to data from Inegi, this is the third best January-December cycle in the last 10 years in terms of accumulated vehicle sales in Mexico.

Nissan  with 18% market share, General Motors with 13%, Volkswagen with 11.3%, Toyota with 8.3%, and KIA with 7.3%; were the brands that showed the best performance in vehicle sales during the 12 months of last year, according to the Mexican Association of Automotive Distributors (AMDA)  and the  Mexican Automotive Industry Association (AMIA) .

Conversely, in the last month of 2025, Ford reported a 3.7% decrease in its sales, Honda had a 5.3% drop, JAC registered a 12.7% decrease, and Volkswagen slowed by 4%, according to the report from these organizations.

The strong finish to 2025 in terms of sales demonstrates the resilience of the Mexican automotive sector, which overcame difficulties throughout last year, such as the imposition of tariffs by the United States.

Seasonal factors, such as the end-of-year celebrations, influenced the increase in the sale of new vehicles in the domestic market, which boosted the positive figures of this industry in a commercial environment marked by instability and restrictive policies in the world.

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El cargo Mexican automotive industry closes 2025 strong; sales accelerate in December apareció primero en T21.

After a decline last August, the Mexican automotive industry showed a rebound in new vehicle sales in September 2025, according to figures from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) .

According to the report of the  National Institute of Statistics and Geography (INEGI) , automobile sales in the domestic market during the ninth month of the year totaled 117,182 light units , an increase of 0.3% compared to September 2024, when 116,789 vehicles were sold.

Despite the positive September figure, car sales in the first nine months of 2025 totaled 1,075,188 units , a 0.6% drop compared to the same period last year.

According to INEGI records, this is the fourth best January-September cycle in the last 10 years.

Among the best-performing brands in the first nine months of 2025 are Nissan  with  18.3%  of the market,  General Motors  with  13.3% ,  Volkswagen  with  11.4%  and  Toyota  with  8.4% , according to the  Mexican Association of Automobile Distributors (AMDA)  and the  Mexican Association of the Automotive Industry (AMIA) .

Meanwhile, Isuzu (44.9%), JAC (16.6%), Suzuki (14.1%), Mazda (4.3%), and Honda (1.5%) are among the brands that recorded sales declines during September 2025 compared to the same month last year.

According to the  Monex Financial Group , the  Mexican automotive industry  faces a challenging environment due to the imposition of U.S. tariffs; however, it is one of the sectors that has shown the greatest resilience during this complex period of global trade reconfiguration.

Industry experts have pointed out that, given the uncertainty surrounding tariff changes and political pressures, it is necessary to develop joint strategies and more robust supply chains  to sustain Mexico’s competitiveness in the North American context.

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El cargo Light vehicle sales in Mexico return to the “high lane” in September apareció primero en T21.

The Mexican automotive market closed June with a result below expectations, in the month 116,059 new light vehicles were sold , which represented a drop of 5.9% compared to June 2024, according to the report of the Mexican Association of Automobile Dealers (AMDA) .

“With these figures, the June result was lower than AMDA’s estimate, which was 119,033 units. The estimate was 2.6% lower than the observed figure of 116,059 units,” explained Guillermo Rosales Zárate , the agency’s executive president.

The half- yearly sales also closed in the red. Between January and June , 709,341 units were sold , 0.2% lower than the figure recorded in the same period in 2024. Even so, the current sales level remains 10.7% higher than the figure recorded in the same period in 2019, prior to the COVID-19 pandemic.

The economic environment still does not allow for a firm recovery.

“The economic and financial factors affecting vehicle demand have not seen substantial positive changes. In this context, market performance in June reflects a slowdown compared to the performance observed in the first quarter,” Rosales noted.

During the first half of June, the National Consumer Price Index recorded annual inflation of 4.51% , and the automobile purchase index increased by 1.41% . Growth prospects for the country are limited: 0.20% for 2025, according to the Bank of Mexico (Banxico) expectations survey, commented on by Rosales.

Rosales warned that “economic activity in Mexico continues to show weak performance, which has led to a continued downward revision of the GDP growth forecast for 2025.”

By market share, Nissan remained the leading brand with 18.1% , followed by General Motors (13.3%) and Volkswagen (11.3%), according to figures from the Administrative Registry of the Automotive Industry of Light Vehicles (RAIAVL) , published by the National Institute of Statistics and Geography (Inegi) .

In the retail channel , there were significant contrasts. Changan grew 215.8% in June and 129.6% in the half-year period.

Other brands such as Mitsubishi and Isuzu also reported significant gains, while firms such as Mazda , Stellantis , MG Motor and General Motors showed significant declines in the sixth month of the year.

“The June result reinforces our view that there is still no sustained recovery in the domestic market,” Rosales concluded.

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El cargo Light vehicle sales slow in June and close the semester with a slight decline. apareció primero en T21.

Light vehicle sales in Mexico reached 119,811 new units in January 2025 , an increase of 5.9% compared to the same month last year, when 113,097 cars were sold , the National Institute of Statistics and Geography (Inegi) announced on Wednesday .

According to the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) , the first month of 2025 is ranked as the third best January only behind January 2016 and 2017, when 119,833 units and 123,447 units were sold , respectively.

Among the most prominent brands in the sale of zero kilometer units in January of this year are Nissan  with  16.9%  share, followed by  General Motors  with  13.1% ,  Volkswagen  with  12.4% , and  Toyota  with  9.2% , revealed in their report the  Mexican Association of Automobile Distributors (AMDA)  and the  Mexican Association of the Automotive Industry (AMIA) .

Other brands such as  KIA  with 7.2% and  Mazda with 6.5% also performed well in vehicle sales in the first month of 2025.

Meanwhile,  Asian firms showed variable performance . In this sense, the Chinese Chirey  had a drop of  27.6% , reporting  1,883 units sold against the 2,600 sold in the same month of 2024.

Japanese  Honda  also had a decrease in vehicle placement in January 2025, which was 0.7% , with  3,436 cars against  3,460  sold in January 2024.

Jetour sold 142 units in the first month of this year , which meant a decrease of 43% compared to the 249 vehicles sold in January 2024.

According to Inegi data, the Mexican automotive industry is making progress in its recovery. In 2024 alone, sales of light vehicles in Mexico totaled  1,496,806 units , which meant an increase of  9.8%  compared to 2023, which represented the highest volume recorded by the industry since 2018.

According to AMDA, considering an optimistic outlook, it is expected that 1,527,550 vehicles will be sold in Mexico this year ; on the other hand, in a negative outlook, the sale of 1,474,403 units is estimated .

Although they have been paused for now, the threat of imposition of  tariffs by the United States on Mexican products would have serious consequences for the Mexican automotive sector , since it would be one of the industries affected if such a measure were to be carried out.

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El cargo Mexicans “forget” January’s downturn; new car sales get off to a positive start apareció primero en T21.

Sales of light vehicles in Mexico reached 127,684 units last August, which represents an increase of 11.9% compared to the same month of the previous year and, in turn, is placed as the best month of sales in the year and the best August since 2016 , according to data from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) of the National Institute of Statistics and Geography (Inegi) .

Inegi also reported that during the first eight months of the year, vehicle sales reached almost one million units, with 962,870, a figure that represents an increase of 12.2% compared to what was reported during the same period in 2023.

Given these results, the CEO of the Mexican Association of Automobile Distributors (AMDA) , Guillermo Rosales, said that “with these figures, the light vehicle market in August was higher than AMDA estimated, which stood at 120,459 units. The estimate had a percentage difference of -5.7%.”

In this same context, the report of the Mexican Association of the Automotive Industry (AMIA) and the AMDA revealed that the most prominent brands in the year-to-date are Nissan , with 17.1% of the market, followed by General Motors with 14.0% and Volkswagen with 11.7 percent.

Likewise, some brands such as Mazda and Toyota showed significant increases in their annual sales, with growth of more than 30% in both cases.

In addition, the report highlighted the performance of Chinese brands , which continue to gain ground in the Mexican market . An example is MG Motor , which managed to maintain its share with a slight increase in sales, registering more than five thousand units sold in August 2024, which represents an increase of 0.5% compared to the same month of the previous year.

On the other hand, the Chinese brand Chirey also experienced a significant drop in sales. In August 2024, this brand reported a decrease of 41.4% compared to August last year, selling just over two thousand units.

Thus, so far this year, Chirey has sold 18,813 units , a decrease of 28.1% compared to the same period in 2023. This drop could be linked to strong competition from other brands and changes in the preference of the Mexican consumer.

Despite these challenges, Chinese brands remain important players in the light vehicle market in Mexico, driven by phenomena such as nearshoring . Their ability to adapt to new market conditions and the growing demand for affordable vehicles  allows them to maintain a competitive position.

As nearshoring continues to consolidate itself as a trend, these new brands will continue to expand their presence and participation in the country.

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El cargo Full Speed Ahead! Light Vehicle Sales Hit Their Best August Since 2016 apareció primero en T21.