In this context, Raúl Gamboa, Director of Logistics, Production Control and Plant Systems at the BMW Group , San Luis Potosí, shared how his company implements the use of artificial intelligence (AI),  a tool that allows them to anticipate changes in demand and manage the flow of materials .

“Digitization allows us to increase transparency and responsiveness in our supply chain,” said Gamboa.

He said that in recent years, BMW has implemented a “digital strategy” that includes AI for predictive analysis . These tools have made it possible to mitigate risks and increase efficiency.

Gamboa also explained that, in addition to technology, collaboration with suppliers and customers is essential for a smooth operation.

“We are focused on creating a culture of operational excellence within the plant, based on processes that support efficiency at every stage of production,” said the BMW representative.

Daryl Knight, commercial director of ProTrans , highlighted the need for accurate and reliable data at all stages of the supply chain.

“Increased visibility allows you to anticipate problems and make informed decisions to avoid additional costs and reduce risks,” Knight explained.

As an example, he explained that his company implements transportation management systems that integrate data from different sources , a strategy that allows them to improve capacity and optimize response times.

Additionally, Brandon Kennedy, global managing director, High-Tech & Industrials at Airspace, highlighted that digital transformation is a gradual process , especially in large companies or those with legacy systems.

“It’s not just a matter of upgrading systems, but of building bridges between older technologies and modern solutions,” Kennedy said.

Experts also agreed that one of the biggest challenges remains capacity constraints and a lack of talent specializing in digital technologies .

To mitigate this, Knight explained that ProTrans implements digital training tools for its staff , optimizing repetitive processes to free up its employees from operational tasks and focus them on higher-value activities.

They also commented that the automotive industry in Mexico is undergoing a period of accelerated transformation, driven by the need to adapt to a changing environment.

“This digitalisation process is a step towards greater agility and responsiveness in the industry, with benefits that extend throughout the entire value chain,” said Knight.

Panelists concluded that the adoption of digital technologies is necessary for operational efficiency and resilience to future disruptions.

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El cargo Automotive Supply Chain Bets on Digitalization to Overcome Global Challenges apareció primero en T21.