The Mexican Association of Logistics Operators (AOLM) elected its new Board of Directors for the 2026–2028 term during its Ordinary General Assembly . Members participated in the voting process to elect those who will lead the organization’s work during this period.

The Board of Directors was made up of Sergio Morales , from DHL Supply Chain , as president; Mayra Payán , from FedEx , and Amadeo Marichalar , from Faske Logistics , as vice presidents; and Felipe Ordóñez , from Promologistics , as treasurer.

Each of them expressed their willingness to contribute to the tasks of the association and to strengthen the participation of members in the sector .

Morales thanked the members for their trust and noted that teamwork will be key. Payán emphasized the importance of advancing the operational efficiency agenda.

“My commitment to this council is to advance an agenda where operational efficiency, value creation, and talent diversity move forward together; because the future of logistics depends not only on the reliability and certainty with which we deliver goods and services but also on how we are creating and designing the future of logistics from the present,” he emphasized.

For his part, Marichalar indicated his interest in contributing experience and solutions, while Ordóñez said that his participation seeks to add to institutional development.

The new Board of Directors will aim to continue the association’s projects, strengthen the representation of the 3PL sector in Mexico , and promote initiatives that boost competitiveness and innovation in the logistics industry; in addition to focusing on talent development and collaboration with national and international organizations.

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E-commerce in Mexico continues to grow at double digits, maintaining this pace for the past six years, according to the Mexican Online Sales Association (AMVO) , which reported a 20% increase by 2024 ; but with this, the logistical challenges of serving an increasingly demanding market also grow.

According to Felipe Ordóñez, CEO of Promologistics , the key to taking advantage of this opportunity lies in innovation, advance planning, and strategic infrastructure .

“E-commerce continues to be a market with great potential, for both domestic and foreign companies. Rather than worrying about uncertainty, we’ve focused on preparing to take advantage of these opportunities,” Ordóñez said in an interview with T21.

The executive explained that the company has just opened its third distribution center in Tultitlán , State of Mexico, with a surface area of 20,000 square meters (m2), which will allow them to expand their capacity and respond to growing demand.

With this expansion, Promologistics reached 45,000 m2 of warehouse space and 42,000 rack positions , strengthening its presence in the Valley of Mexico, an area that Ordóñez described as strategic due to its connectivity with the entire country .

“Location plays a key role. From the northern part of the metropolitan area, we can quickly serve not only Mexico City, but also key regions like Monterrey and Guadalajara,” he commented.

While the COVID-19 pandemic accelerated the growth of e-commerce , it also highlighted the logistics industry’s lack of preparedness , so Ordóñez stated that the sector has learned to manage peak demand on key dates such as El Buen Fin or Hot Sale.

However, the challenge is no longer just to deliver faster, but to offer personalized experiences .

“Consumers are becoming more sophisticated: they don’t always want to receive a product immediately; they often want it on a specific day and at a specific place. The future of logistics lies in this personalized delivery,” he emphasized.

In addition, Promologistics has invested in technological integration with Mexico’s leading marketplaces , allowing them to process orders more quickly and keep users informed in real time about the status of their purchases.

But innovation isn’t limited to software ; the company is also rethinking its internal processes at its distribution centers to make order fulfillment more agile and cost-effective , helping its customers cope with an environment where pressure on logistics costs is ever-increasing.

“Our commitment is to offer more efficient cost structures that allow our customers to maintain competitive margins in a market where prices are increasingly tight,” the executive stated.

While large logistics operators typically serve larger corporations, Promologistics has identified an opportunity in small and medium-sized enterprises (SMEs) looking to enter the e-commerce space .

“We want to serve this sector, which is somewhat underserved, by offering affordable and valuable solutions that allow them to integrate with marketplaces quickly,” Ordóñez explained.

The company currently serves clients in sectors such as electronics, office furniture, textiles, footwear, and dietary supplements , maintaining a diversified portfolio to keep pace with the dynamic e-commerce sector in Mexico.

The real estate challenge

Promologistics’ growth in Tultitlán comes as the CTT logistics corridor (Cuautitlán, Tultitlán, and Tepotzotlán) continues to lead the demand for industrial space in the metropolitan area of the Valley of Mexico.

According to CBRE ‘s Marketview Industrial CDMX 2Q25 report , this corridor accounted for 47% of total activity so far this year and 91% of new supply , while maintaining minimum vacancy rates of just 0.8 percent .

The logistical dynamism is also reflected in the gross absorption of industrial space, which reached 331,000 m2 in the second quarter of 2025 , with a cumulative total of 640,000 m2 in the first half of the year, a figure 97% higher than the pre-pandemic period of 2019.

The report highlights that the logistics sector was the main driver of this demand, accounting for 69% of the market area , reinforcing the importance of the CTT as a strategic epicenter for distribution throughout the country.

In this sense, another challenge has been access to industrial space. For  Ordóñez, this situation forced companies like Promologistics to plan the opening of new warehouses a year in advance , even without having guaranteed customer volume.

“It’s a risky venture, but a necessary one if you don’t want to run out of space. Fortunately, we’re seeing the real estate market beginning to normalize, although it remains limited,” he emphasized.

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The accident that occurred last week on the Mexico-Querétaro highway caused more than just a large traffic jam; it provided an example of the deficiencies in the country’s road infrastructure , generating economic, logistical and social repercussions that impact both transport companies and users and operators, according to specialists consulted by T21.

According to Hugo Ruiz, founding director of the National Council of Executives in Logistics and Supply Chain (ConaLog) , traffic jams considerably increase the operating costs of companies.

The main impacts include an increase in fuel costs, delays in deliveries, vehicle wear and possible damage to cargo, loss of labor productivity, and interruptions in the supply chain, among others.

“The chaos on the Mexico-Querétaro highway has a severe impact on the entire supply chain, generating additional costs and affecting the competitiveness of Mexican companies,” said Hugo Ruiz.

For his part, Luis Felipe Ordóñez Medellín, general director of Promologistics , pointed out that the Mexico-Querétaro highway is a crucial artery for transportation in the country, so its paralysis generates major consequences.

“Every minute lost on the Mexico-Querétaro line represents a delay that affects our customers’ confidence and generates additional costs. We cannot ignore the impact this has on our daily operations,” said Ordóñez Medellín.

In this sense, Promologistics has implemented strategies to mitigate these effects , including renegotiations of delivery times, the use of technological tools for route monitoring and adjustments in working hours.

However, these actions have entailed an increase in operating costs and challenges in end-customer satisfaction.

“We are committed to minimising the inconvenience, but we need a coordinated effort with the authorities to find definitive solutions,” he added.

Infrastructure in Mexico, a structural problem

The situation reveals a structural problem that requires immediate and long-term solutions.

According to Hugo Ruiz, the lack of maintenance, vehicular overload and the lack of alternative routes are some of the main problems facing the country’s roads.

Experts agree that there is an urgent need to adopt technologies such as smart tolls and real-time monitoring to improve operational efficiency.

They also point to the need for a comprehensive approach that includes multimodal options to relieve pressure on major highways.

In light of this, Ruiz suggests options such as route diversification, use of multimodal transport, strategic planning of schedules and implementation of technology.

A call to action

While companies are looking for strategies to deal with these contingencies, they hope that the authorities will take action to offer fundamental solutions.

“This is not a problem exclusive to transporters, but rather to the entire economy. Solving the chaos on our roads will benefit all productive sectors of the country,” concluded Ordóñez Medellín.

The accident on the Mexico-Querétaro highway is a reminder of the urgent need to modernize and expand Mexico’s road infrastructure, especially in strategic corridors for the transportation of goods and services.

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Promologistics celebrated its 20th anniversary by highlighting that over the past two decades the company has grown from a small family business to a technology and logistics organisation with international reach, with a presence in several key markets.

The 4PL began operations with a warehouse of just 400 square meters, responding to the needs of small and medium-sized enterprises (SMEs) that required logistics solutions to compete in an increasingly demanding market.

“We turned every challenge into an opportunity, trusting that adversity was not a limit, but rather a possibility to grow,” said Marcos Sulkin, president of Promologistics.

Over time, Promologistics has overcome challenges such as long payment terms and the pandemic crisis, always maintaining a focus on innovation and continuous improvement.

Since its inception, the company has integrated technology as a key element to offer agile and efficient solutions.

“We are a technology company that does logistics, because without technology we could not get to where we are today,” said Felipe Ordóñez, CEO, in an interview with T21.

He added that thanks to advanced connectivity platforms, the company has managed to offer a personalized experience to each customer , managing complex inventories and increasingly tight delivery times.

He also explained that technology allows Promologistics to manage a vast number of SKUs and maintain an efficient flow of information between customers and partners.

This technological integration has been fundamental for the optimization of inventories and the reduction of costs for its clients, especially in the growing e-commerce sector , where delivery times have become critical.

Along these lines, as part of its growth strategy, Promologistics will double its operational capacity in 2025 with the opening of a third distribution center (cedis).

“We are building the third cedis to be able to grow with our clients and the market,” said Ordóñez.

This new facility will enable the company to meet growing demand and maintain its standard of operational excellence.

In addition, the company opened its first office in Spain, with the aim of serving as a bridge for European companies seeking to establish themselves in Mexico, said Felipe Ordóñez.

“The pandemic and trade tensions between the United States and China have boosted interest in Mexico, and we want to be the strategic partner for those companies looking to enter the Mexican market,” he added.

On the other hand, Promologistics has reaffirmed its commitment to sustainability , focusing on reducing CO2 emissions and minimizing the environmental impact of its packaging.

In this regard, the general director pointed out that they are working with their transport partners to improve emissions throughout the logistics chain.

Part of this strategy also includes optimizing reverse logistics processes and reusing materials , reducing waste generated by logistics operations.

Growth projection

Felipe Ordóñez explained in an interview that the main challenge for Promologistics in the coming years will be to continue its rapid growth without losing its closeness to its customers.

“Our challenge is to grow fivefold in the next three years, but the most important thing is to ensure that we do not lose the quality and closeness to our customers, which has been key to our trajectory,” he said.

The manager also did not rule out opening a fourth winery, in response to demand, towards the end of next year.

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