GUADALAJARA, JAL.- During its participation in Expo Transporte ANPACT 2025 , Scania Mexico presented the latest advances in its global and national strategy, marking a new step in the transformation of the transportation industry.

The company presented two key developments that mark a new stage for the brand: the creation of the Scania and multi-brand pre-owned sales team , and the launch of Scania Smart , a digital platform that integrates all the vehicle’s devices, sensors, and systems into a single dashboard.

Both announcements “reinforce the company’s vision of continuing to transform the transportation industry with innovation, connectivity, and solutions tailored to the customer,” commented Jorge Navarro , Commercial Director of Scania Mexico.

“For some time now, our customers have been asking us to start buying back units. We began with our own trucks, but also with buybacks of multi-brand units,” explained Navarro, introducing the new used vehicle sales team headed by John Matos, Area Manager.

During his presentation, he emphasized that this project aims to offer greater resale value and confidence to carriers, with formal buyback and reconditioning processes, and the possibility of acquiring pre-owned units from both Scania and other brands .

The new system includes a digital platform with an online quote tool and interactive screens that allow users to view the available inventory directly from the Scania Mexico website.

“We want the customer to have complete transparency, quick access to information, and the ability to choose the option that best suits their operation,” he noted

With this initiative, Scania expands its commercial portfolio to serve a growing segment, offering support, warranty, and traceability for each vehicle, and consolidating a comprehensive offering that covers the entire lifecycle of the units.

Scania Smart, technology at the service of the driver and the fleet

The second launch, Scania Smart , represents the brand’s latest technological leap toward intelligent transport

Navarro explained that the system was designed as a customizable digital platform that brings together all the truck or bus’s devices, sensors, and systems in a single environment , creating a direct link between the vehicle, the driver, and the operation.

“Scania Smart is more than a digital dashboard. It’s an operational partner, a tool that connects the driver with the information that truly matters,” the executive emphasized.

The solution integrates features such as navigation, alerts, vehicle performance, and preventative diagnostics , all organized in a clear and intuitive way. Visual and audible alerts warn of pedestrians, nearby vehicles, or driver fatigue, promoting safer and more efficient driving.

The system also enhances fleet management , allowing operators to monitor performance in real time, anticipate maintenance, and reduce unnecessary stops .

“With this tool, we are taking the first steps toward autonomy. It is the technological foundation upon which we will continue to build the future of transportation,” Navarro stressed

For his part , Alejandro Mondragón , president and CEO of Scania Mexico , underscored the importance of the industrial and operational growth that the brand is driving globally and locally.

He highlighted that the company continues its global expansion process with the opening of its third industrial hub in Asia , a strategic step that will strengthen its production capacity and international presence.

A new industrial hub in Asia

Mondragón reported that Scania inaugurated a plant in Rugao, China , with an investment of two billion euros , intended to serve the Asian market.

“We are going to add 50,000 more trucks to the group’s industrial capacity, that is, from 100,000 to 150,000 trucks per year,” he specified.

The executive pointed out that this development will allow for a reduction in the workload at the hubs in Europe and Brazil, where the brand has its main production centers.

“It’s not about moving manufacturing to China, but about strengthening our global presence and maintaining the stability of the supply chain in all markets,” he explained

In addition, the plant will have a local research and development team, allowing it to combine European expertise with the speed of Asian innovation

“We are going to combine Scania’s legendary quality with China’s technological speed. More innovation, more launches, faster development, and with European quality—that is the formula the group is betting on globally,” he stated.

Mondragón recalled the challenges the industry faced during 2022 and 2023, when a shortage of microchips and components complicated vehicle availability

“Now, with the hub in Asia, we will be able to better respond to demand and ensure that Mexican customers have the product they need, when they need it,” she emphasized.

Investment and Expansion in Mexico

In Mexico, the brand is also implementing a growth plan focused on service, after-sales support, and technical training.

Gisela Quintero, Director of Customer Experience and Service at Scania Mexico, explained that the company will close the year with an investment of over 250 million pesos , earmarked for strengthening its national network.

“This year has been very busy and rewarding. We have expanded our service points and support centers, and we are growing to offer broader coverage and a better experience for our customers,” she stated

The expansion strategy began with the opening of a training center, aimed at strengthening the technical skills of service personnel. Subsequently, the brand opened new branches in Tepotzotlán, Villahermosa, and Puebla , in addition to relocating and expanding its facilities in Culiacán and León , key locations for the Pacific and Bajío regions.

Soon, new service points will be added in Chihuahua and Manzanillo, along with the relocation of Tijuana, Monterrey, and Mérida, bringing Scania’s total to more than 140,000 square meters dedicated to after-sales service.

Quintero emphasized that the focus is not only on growing in space, but also on improving the customer and operator experience.

“We want operators to feel pampered, for our spaces to be efficient and ergonomic for employees, and for every visit to be a positive experience,” he said

The central parts warehouse, also located in Querétaro, remains an operational pillar: 570 million pesos worth of parts stored, more than 20,000 part numbers in inventory, and daily shipments throughout the country, with 24/7 service.

Customer proximity and specialized service

In his remarks, Manuel Aranda, Retail Director of Scania Mexico, emphasized that the key to the brand’s growth lies in its proximity to the customer and in offering comprehensive solutions that go beyond vehicle sales.

“We don’t want to sell trucks or buses; we want to bring solutions and facilitate our customers’ businesses,” he stated.

With more than 60 service points throughout the country , Scania has built a 100% company-owned network that, according to Aranda, no other brand has managed to replicate in Mexico

The executive highlighted that Scania was the first brand to offer maintenance contracts , a scheme that guarantees continuous and transparent service. “Our customers no longer have to look for external suppliers or workshops; we take care of everything, with assistance, scheduled maintenance, mobile workshops, and on-site service,” he explained.

Among the solutions mentioned, the CWS (Customer Workshop Solution) stands out, a model that allows for the installation of workshops operated entirely by Scania within the customers’ routes or operating centers, with the brand’s own infrastructure, personnel, and tools.

Aranda also emphasized the preparation of the company’s technical team, made up of more than 450 specialists who have accumulated 38,000 hours of training. “Customers in Mexico deserve the best truck in the world, and that’s why we work with the best technicians,” he stated.

Aranda closed his remarks with a message that reflected the team spirit that characterizes the brand.

“At Scania, we love challenges. Every day we wake up with the passion to offer the best service and transform the industry. This energy unites us and makes us different,” he said

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El cargo Scania launches multi-brand pre-owned division; Smart, digital solution apareció primero en T21.

The regional automotive industry is going through a scenario of contrasts, according to Gerardo Gómez , Country Manager Director Mexico of JD Power , who during the Fleet Latam Summit 2025 explained that, despite the fact that Mexico reached a historic production of close to four million light vehicles in 2024 , today the plants operate at 70% of their installed capacity , with 80% of that production directed to the United States.

The specialist emphasized that more than 30 Chinese light vehicle brands have entered the Mexican market in the last four years , making the country a sort of incubator for testing local consumer acceptance.

However, he predicted that in the next three or four years, half of these brands will disappear or merge, in a natural process of market purification.

Regarding the global outlook, Gómez noted that sales fell in 2020 and that, despite the recovery, the industry has yet to reach the goal of 100 million light vehicles sold and produced annually, a milestone now projected to end in 2036.

The uncertainty generated by tariffs and trade tensions is keeping production at tight levels, he said.

Gómez emphasized that Mexico and Brazil currently account for 86% of the seven million light vehicles produced in Latin America, and by 2032, they are expected to account for up to 90% of regional production.

While Mexico is consolidating its position as an exporting country, Brazil stands out for manufacturing practically everything it consumes, with around 2.5 million units.

Regarding hybrid and electric vehicles , he highlighted that globally, 40% of sales in 2025 will be based on this technology, and that by 2030, the proportion will grow to six out of every 10 units.

However, JD Power’s projection for Latin America is that adoption will be more gradual: one in five vehicles by 2030. “Hybrids will be the natural next step, as the electrical infrastructure consolidates,” Gómez emphasized.

When addressing the light used vehicle market , he noted that in Mexico, only 2% of purchases were made entirely digitally, compared to the 45 million used units sold each year in the United States. The lack of reliable and trustworthy records in digital channels limits growth in this segment, although it also represents an area of ​​opportunity for the future.

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El cargo Mexican auto industry under pressure from tariffs and Chinese brands: JD Power apareció primero en T21.

This is an initiative that is beginning to establish itself as a gateway for new customers , while strengthening the trust of those who already believe in this brand.

“For us, retail has this duality, those two positive aspects of the used vehicle model: driving the sale of new vehicles, but also bringing Scania vehicles closer to customers who today tell us: ‘You know what? I want a Scania, but I can’t afford a new one,’” Manuel Aranda , Director of Retail at Scania Mexico , told T21 .

With a projected useful life of at least 12 years , these vehicles maintain their operating value even after passing into the hands of a second owner.

For Scania, this not only means expanding its reach, but also giving a boost to the new segment.

“We’re very happy with this business model we recently launched. We believe it will greatly help us reach those customers who also want a Scania,” Aranda added.

The executive noted that the difference lies in the support and attentiongiven to the product, regardless of whether it is new or pre-owned.

“It will truly have the same care we put into new and used products, because all customers are important to Scania,” he assured.

Now, Aranda explained, customers who purchase a used car no longer do so through an unknown third party, but directly with Scania, which increases confidence in the transaction thanks to the brand’s backing.

In his words, this strategy strengthens Scania’s commercial offering and opens an entry channel for those who, for various reasons, have not yet decided on a new model. They can now begin their relationship with the brand with a pre-owned model and eventually make the jump.

“We are very proud to have a more comprehensive portfolio of solutions to offer our clients,” he concluded.

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El cargo With its used vehicles, Scania is entering new territory in the automotive industry. apareció primero en T21.

Present in Mexico since 1994, Scania has been a benchmark in the bus market, but in the cargo segment for almost a decade, it has positioned itself among transport companies, with a fleet of trucks exceeding eight thousand units.

In response to this, Scania Mexico announced the launch of its new line of pre-owned vehicles, a business unit designed to meet the needs of the domestic market in a professional, flexible manner, with the support of the brand.

The objective of the offer is to evolve the commercial proposal to reach more customers and strengthen its presence in the national trucking market.

Through Scania Seminuevos , customers will be able to access an exclusive marketplace to learn about the commercial offering of used trucks, both Scania and multi-brand, with rigorous inspection processes from the brand that guarantee their mechanical condition.

This business model, proven for more than three decades globally and six years in Latin America , is now integrated into Scania’s solutions portfolio in Mexico, offering a safe alternative for those seeking quality and reliability on the road.

“We want more customers to be able to access the world of Scania, with options tailored to their needs and the support of a brand that prioritizes safety, efficiency, and service,” said Alejandro Mondragón, president and CEO of Scania Mexico.

The new line includes six purchase options, including: Trade-In (trade-in of current truck on account), Buyback (repurchase), direct sale , consignment resale, and reconditioned recovered units . Each scheme aims to facilitate access to a reliable vehicle with flexible commercial terms.

The operation begins at the San Luis Potosí branch, and the goal is to expand this offering nationwide through the Scania network of 17 branches in strategic areas of the country, as well as through its digital channel.

As a presentation, a used car fair will be held on June 4 and 5 at the Scania branch in San Luis Potosí, where those interested can learn about the available offerings and receive personalized attention.

In addition to the new sales channel, Scania is strengthening this initiative with a network of more than 490 trained technicians, supported by a new Training Center in Querétaro, and an after-sales ecosystem that guarantees quality in every service.

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El cargo Scania launches pre-owned truck sales apareció primero en T21.