Fultra, a business group that brings together several business units such as East Manufacturing , Fruehauf , Amparts-Promare and Sierra Norte , announced the creation of a new commercial development area, called One Fultra, which will focus on offering comprehensive solutions that contribute to the success of transporters, the company reported in a statement.

In this regard, he indicated that Leandro Radomile , who served as general director of Fruehauf Mexico, assumed the management of One Fultra on November 1 .

“Radomile, with its extensive experience in the sector and knowledge of customer needs, will be the leader of this new area focused on integrating products and services from the different companies that make up the Fultra Group,” the company said.

Meanwhile, Miguel Martínez Treviño , who was serving as director of Tráileres México, will take over as general manager of Fruehauf México, consolidating both positions.

“Miguel will be responsible for manufacturing, commercial operations and after-sales for Fruehauf Mexico, maintaining the commitment to provide trailer solutions designed to last,” according to Martínez Treviño’s experience.

Regarding the new responsibilities, the company said that both executives will report to Fultra’s general management.

“Our vision is to be the best partner for the carrier and we are convinced that with the talent and leadership of Miguel and Leandro we will strengthen our ability to contribute to the success of our clients,” said Jorge Martínez Madero, CEO of Fultra.

It is worth recalling that last March, Fultra appointed Dave Kinsley as its Chief Procurement Officer (CPO). At that time, the company indicated that Kinsley would focus on aligning the business objectives of Fultra and all of its business units , including East, Fruehauf, Amparts-Promare and Sierra Norte.

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