In an environment where you first have to learn the rules of the game and then play, Gustavo Vargas, founding partner and general director of Grupo Ezencial , highlighted how the changing business landscape requires adapting and understanding new dynamics to capitalize on opportunities.

Their analysis highlighted the importance of reliable data and risk management strategies , in the context of the transformation of the offshoring model, to the digitalization of processes and the restructuring of the economy in Mexico.

“If we do not understand the new rules, our companies may be relegated to a red ocean, where competition becomes destructive, rather than taking advantage of emerging opportunities,” he said.

He added that the message is clear: knowing and adapting to these rules is essential to avoid losing ground in an increasingly demanding global market.

For decades, the offshoring model moved manufacturing to low-cost Asian countries, however, various factors have driven a new trend of relocating factories and services ( nearshoring ), especially in territories such as Mexico.

“Mexico is seen in the business world as the ‘rabbit on the moon,’ a metaphor for opportunities that many have yet to fully appreciate,” said Gustavo Vargas.

During 2023, historic levels of foreign direct investment were recorded , not only in new capital but also in reinvestments by companies that already had operations in Mexican territory, which reaffirms the credibility and development potential of the country, positioning it within the world’s top ten in attracting investments and purchase and sale operations, mergers and acquisitions.

In this regard, the executive pointed out that digitalisation has become a fundamental tool for competing in this new environment.

Vargas highlighted the need to transform information. For example, having unstructured data makes decision-making difficult, while structured data allows us to analyze the past, understand the present and project the future.

On the other hand, proper management of information prevents overpayments, tax contingencies and loss of credibility with authorities, so the use of specialized data analysis software allows inefficiencies to be detected and corrected in real time.

“Data has a soul, and it is the interpretation we give it that defines the future of our business,” said Gustavo Vargas

He also indicated that not only private companies are investing in digitalization, but Mexican authorities have made progress in consolidating digital systems that increase transparency and trust.

This symbiosis between the public and private sectors translates into greater guarantees for investors and the consolidation of a favourable environment for economic development.

Furthermore, the use of innovative concepts such as neuroeconomics allows us to explore how intangible factors – including mental health and the emotional environment in organizations – can impact business efficiency and growth.

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El cargo The new era of business in Mexico, heading towards digital transformation apareció primero en T21.