LA PAZ, BCS.– Since his arrival at the start of 2024 in the general management of Baja Ferries , Nino Liaño Egozcue has visualized an opportunity to deepen the diversification of the company’s services, which although it has its origins in the ferry that connects La Paz with the continental massif, today explores terrains in accordance with the reality of the logistical needs of companies .

For Baja Ferries, it is clear that the company’s core business , which is based on the ferry that connects La Paz with the ports of Topolobampo and Mazatlán , both in Sinaloa, must continue to be promoted ; there are strategic areas for development.

“We must accelerate our three main avenues: our core business of ferries, with innovation, capacity, and experience; to which we must add comprehensive logistics services, where the launch of BF Connect is key; and, as a third avenue, short-sea shipping,” said Nino Liaño.

For logistics operators like BF Connect , the goal is to meet the needs of each load and customer by offering the most efficient solution , and to do so, all transportation and supply chain design options must be explored , explained Nino Liaño.

According to the executive, 90% of the services offered by BF Connect are currently outside of ferry operations, “and on the contrary, we are finding opportunities as an IMC (Intermodal Marketing Company) , that is, an integrator of intermodal services,” Liaño Egozcue noted.

Adding to this dynamic is the offer of cabotage and short sea shipping services, through which they offer containerized and general cargo services to serve the ports of Guaymas, Mazatlán, Manzanillo, and Lázaro Cárdenas in Mexico , as well as various locations in Central America.

“In March 2024, we had one vessel focused on these types of services, and today we have five vessels serving our customers’ needs, and we’re exploring even more opportunities,” the executive explained.

Baja Ferries is focusing on a One-Stop-Shop concept , where customers can find all the solutions for comprehensive logistics.

To strengthen its service, Nino Liaño announced that it is in the process of launching its freight forwarding offering to meet the needs of clients with a more global focus, where Baja Ferries, with this structure, can be more strategic in its objectives.

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El cargo Baja Ferries, “full steam ahead” with its vision of diversification apareció primero en T21.