Data standardization, traceability of origin, intermodal efficiency and operational digitization marked the presentations of the winning projects of the 2025 National Logistics Award (PNL) , granted by #SoyLogístico Association , and whose representatives shared the results and lessons learned that led them to obtain this recognition from the sector.

The winning projects of the PNL reflected a clear trend in Mexican logistics as enablers of efficiency, resilience and competitiveness in increasingly complex supply chains.

GS1  Mexico promotes logistics interoperability

Juan Pablo Gómez, Director of Product and Service Development at GS1 Mexico , presented the project focused on creating a standard for the exchange of logistics data , particularly within the framework of the regulation of the Waybill.

He explained that in 2023 around 10 billion CFDI (Digital Tax Receipts via the Internet) were generated , which demonstrates the magnitude of the challenge to structure reliable information on the movement of goods. 

To date, more than 1,500 companies have been trained , strengthening interoperability and reducing time and friction in the logistics chain. GS1 announced that this database enables future initiatives such as Smart Transport , which will centralize traceable information using a single QR code identifier.

Mexican Honey & Bee Company: Traceability from the apiary to the consumer

Eduardo Moreno , general director of Mexican Honey & Bee Company , presented the comprehensive traceability project , which allows the identification of the origin of the product from the hive, the operator and the batch, to the point of sale .

The company  has integrated standards to meet health and regulatory requirements, even in complex logistical contexts such as rural areas with limited infrastructure in Hidalgo.

Moreno highlighted that the digitization of traceability made it possible to reduce operating and auditing costs , as well as facilitate access to international markets.

Grupo México Transportes: intermodal crossdock to reduce port costs

In the logistics provider category, Grupo México Transportes (GMXT) was recognized for its international intermodal crossdock project , presented by Hoshi Jurado , AVP Intermodal.

The model, implemented at the Tepalcates terminal , allows for the transfer of 20- and 40-foot shipping containers to 53-foot rail containers , reducing delays, storage, and congestion at the port of Manzanillo.  The terminal, located 36 kilometers from the port, can move up to 200 containers daily on a single train .

Among the reported benefits are logistical savings of between 20% and 38% , a 71% reduction in carbon dioxide (CO2) emissions , and a 443% increase in service usage.  GMXT emphasized that this is a pioneering model in Mexico, with plans to replicate it in Veracruz and Altamira.

Daimler Truck Santiago Plant: Digitalization in the face of production complexity

Representatives from Daimler Truck Santiago Plant showed how the incorporation of new truck models , with more than 11,000 additional part numbers , led to the development of digital tools to manage risks and material flows in real time.

The plant created platforms that integrate planning, warehousing, and line fulfillment, which are now also used in other group operations in Mexico and the United States. The use  of kanban, kitting, sequencing, just-in-time, and autonomous robots (AMR) enabled operational continuity in a highly customized environment.

Onest Smart Logistics: growth with a customer -centric approach

Finally, Onest Smart Logistics , through José Antonio García Trejo , Director of New Business Development, presented the Hisense supply chain consolidation project , highlighting that the differentiator was not the infrastructure, a logistics center that grew from 60,000 to 95,000 square meters (m2 ) , but a strategy based on customer centricity .

The operator explained that proximity to the customer, shared risk-taking, and operational flexibility were key to consolidating multiple operations into a single master center, making customer experience the main driver of expansion.

It is worth remembering that the Tameme awards of the National Logistics Prize were presented in November 2025.

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On the night of the Tameme National Logistics Awards ceremony , executives, academics, and suppliers from the Mexican logistics ecosystem gathered around my table. The conversation flowed between the major issues of the moment: the complexity of organizing the 2026 FIFA World Cup, the precision required by Formula 1, Trump’s tariffs, the renegotiation of the United States-Mexico-Canada Agreement (USMCA), foreign trade, and even new strategies for conquering the last mile. The scene might seem trivial, but it is, in reality, a reflection of a community that has matured and now plays a central role in the country’s competitiveness.

Until recently, logistics was seen as a silent operation, subordinate to commercial or production decisions. Today, Mexican companies—large and medium-sized—have understood that no corporate strategy can be sustained without a solid logistics framework , capable of guaranteeing the continuous flow of goods and the resilience of their supply chains. The growth of this discipline is largely explained by the industrial impetus generated by the former North American Free Trade Agreement (NAFTA) and by the realignment that nearshoring has caused in global networks. Mexico now has a professional community estimated at more than 250,000 logistics professionals: a diverse, technically skilled workforce with a cross-cutting presence in virtually every industry.

However, development has not been uniform. While corporations are building specialized teams to reduce costs, innovate, and measure performance with world-class metrics, micro and small businesses are only just beginning to discover logistics as a lever for efficiency. Even so, the sector’s visibility has grown, not only within the corporate sphere but also in the public sector, where governments are beginning to recognize logistics professionals as an essential link that deserves supportive policies, adequate infrastructure, and functional regulatory frameworks .

The pandemic, paradoxically, accelerated this recognition. When cities ground to a halt, it was logistics professionals who kept the supply chain running . Suddenly, the average citizen understood that behind a click lay a complex system of transportation, warehouses, technologies, inventories, and people. This increased visibility changed the public perception of the supply chain.

In this context, the work of the #SoyLogístico Association has been crucial. For a decade, it has promoted the strengthening of the sector, bringing together companies, executives, and academics under a common purpose: to professionalize and elevate logistics. Its most prominent showcase is the National Logistics Award (PNL) , an initiative that since 2000 has recognized those who have transformed this sector from various perspectives.

On the evening of November 6th, the Association celebrated the 25th annual PNL 2025 awards ceremony , a gala that combined recognition and reflection. One of its most moving moments came when David Martínez, CEO of #SoyLogístico, was surprised with a Tameme Award for his career and contributions to the sector, dating back to his time at the National Association of Supermarkets and Department Stores (ANTAD) , where the idea for this award originated and for which T21 is part of the judging panel.

The association’s president, Xavier Ordóñez, noted that over the past 25 years, 110 awards have been presented to 40 companies, 29 executives, 13 academics, and 28 logistics service providers , with more than 6,000 projects submitted. The 2025 edition was no exception: of the 30 projects evaluated, nine were selected as winners, reflecting the diversity and dynamism of the national logistics ecosystem.

Among them, in the Executive category, Juan Arévalo Carranza , CEO of Baz Entregas and Head of Digital Supply Network at Grupo Elektra , stood out , recognized for his focus on technological integration and traceability. With over 25 years of experience, Arévalo embodies the profile of the new logistics leader: a hybrid of engineering, digital innovation, and customer management.

Also receiving an award in the same category was Hugo Reséndiz Morales , Logistics Director at Hitachi Energy , who has built his career from the factory floor to the strategic design of regional supply chains. Today, he manages a control tower for North America and combines his executive practice with teaching, bridging the gap between industry and talent development.

In the academic field, the award went to Javier Ernesto Valencia Méndez , a tenured professor at the Autonomous University of Yucatán , PhD from the University of Zaragoza, and a leading figure in logistics research. His career reflects how applied knowledge has become a competitive asset for Mexican companies.

In the business category, Daimler Truck Santiago Plant was awarded for implementing four new truck and tractor-trailer models between 2022 and 2025 without halting production or compromising logistics standards. The operation, which involved integrating 8,700 new parts, adapting more than 21,000 square meters (m²), and digitizing its material flows, demonstrates the level of sophistication that Mexican manufacturing can achieve.

Among small and medium-sized enterprises, Mexican Honey & Bee Company stood out for its fair and sustainable beekeeping model, where each jar of honey embodies traceability, certification and rural development.

Charro Beer also did so , bringing innovation to the packaging with a 2D code that connects each bottle to its story, combining artisanal tradition with advanced technology.

In the Logistics Service Provider category , GS1 Mexico received an award recognizing the creation of the “Carta Porte Complement” standard, a free tool that standardizes and digitizes regulatory compliance in transportation, strengthening the traceability and transparency of operations. Its contribution has been key to the formalization and modernization of the sector.

For its part, Onest SmartLogistics was recognized for its “Customer Centricity” project , which consolidated Hisense Mexico ’s supply chain under a comprehensive approach, integrating product lines, performance metrics and a warranty center within its own facilities, reflecting how logistics has become a service experience.

Finally, Grupo México Transportes closed the list with its Crossdock Intermodal project in Manzanillo , a pioneering solution that converts maritime containers into rail containers, reducing costs by up to 38% and improving the efficiency and sustainability of intermodal transport.

The Logistics Night was not just a celebration of technical excellence. Above all, it was a celebration of identity: a recognition that Mexican logistics no longer operates in the shadows , but acknowledges itself as an essential driver of the country’s economic, social, and environmental development.

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On Wednesday night, the winners of the XXIV National Logistics Award were announced , granted by the #SoyLogístico Association , which highlights the work and commitment of companies, teachers and professionals who drive growth and efficiency in the national supply chain.

Since its first edition, the award has sought to promote innovation, talent development and strengthening collaboration within the sector, awarding more than 100 Tamemes in these 24 years.

David Martínez, president of the organizing committee, stressed that the association has been consolidated around four fundamental pillars : university links, education and updating, generation of logistical information and grouping and representation.

“University involvement is one of the most important pillars, as it speaks to the future of logistics in Mexico and the commitment to new generations,” said Martínez.

For his part, Virgilio Paniagua, president of the #SoyLogístico Association, stressed the importance of collaboration in the current global context, marked by polarization and challenges of various kinds.

“The world is facing significant changes, and it is essential that we address these challenges together. This award is not only a recognition of those who have worked hard in the supply chain, but also a call to continue joining forces,” said Paniagua.

He also acknowledged that Mexico, as the world’s 12th largest economy, has the potential to become one of the leading economies globally, and the logistics sector is a key element in achieving this.

During the event, the Association of Logistics Operators of Mexico (AOLM) was also recognized for 10 years promoting innovation and logistics efficiency.

“Innovation is one of the fundamental pillars of our work. At AOLM, we actively collaborate with SoyLogístico to continue promoting this sector, which is crucial for the development of our country,” said Antonio Castro, president of AOLM.

This year’s seven award winners were:

Academic Category

Luis David Berrones Sanz, research professor at the Autonomous University of Mexico City (UACM) .

Executive Category

Eutimio Fernández Egurrola, founding partner of Loyalty Logística y Distribución  and member of the Editorial Board of Grupo T21.

Juan Carlos Aderman Torres Septién, Head of Transport LATAM at DHL Supply Chain .

Category Company

Unilever , for its Health Fairs for Transporters project .

Bimbo , for its Command Center project by Grupo Bimbo.

Logistics Service Provider Category

Scania , for its Scania Drivers project.

Maypo Pharmacists , for their home delivery project for patients living with Hemophilia.

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