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		<title>ANTP promotes road safety; provides training to 18 operators</title>
		<link>https://t21.us/antp-promotes-road-safety-provides-training-to-18-operators/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Tue, 09 Dec 2025 23:30:03 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[ANTP]]></category>
		<category><![CDATA[IMT]]></category>
		<category><![CDATA[MASTERS DEGREE IN ROAD SAFETY]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[OPERATORS]]></category>
		<category><![CDATA[PRACTICAL TESTS]]></category>
		<category><![CDATA[Road Safety]]></category>
		<category><![CDATA[TRAINING]]></category>
		<guid isPermaLink="false">https://t21.us/?p=632482</guid>

					<description><![CDATA[<p>QUERÉTARO, QRO.- The track gleamed in the daylight as the vehicles picked up speed to face the most demanding tests, such as panic braking, evasive maneuvers, and exercises that tested every reflex. Amid turns, precise pauses, and the roar of the tractor-trailers, female operators began the practical phase of the Master in Road Safety , a training [&#8230;]</p>
<p>El cargo <a href="https://t21.us/antp-promotes-road-safety-provides-training-to-18-operators/">ANTP promotes road safety; provides training to 18 operators</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/12/ANTP.jpg" /></p>
<p><span dir="auto">QUERÉTARO, QRO.- The track gleamed in the daylight as the vehicles picked up speed to face the most demanding tests, such as panic braking, evasive maneuvers, and exercises that tested every reflex. Amid turns, precise pauses, and the roar of the tractor-trailers, female operators began the practical phase of the </span><strong><span dir="auto">Master in Road Safety</span></strong><span dir="auto"> , a training program designed to raise the standard of professional operation in the trucking industry</span></p>
<p><span dir="auto">Thus, the asphalt track of the </span><a href="https://www.gob.mx/imt"><span dir="auto">Mexican Transportation Institute (IMT)</span></a><span dir="auto"> facilities became the stage for the Master&#8217;s Program in Road Safety, organized by the </span><a href="https://antp.org.mx/"><span dir="auto">National Association of Private Transportation (ANTP)</span></a><span dir="auto"> . </span><strong><span dir="auto">The event brought together 18 female drivers</span></strong><span dir="auto"> from companies such as </span><a href="https://www.grupobimbo.com/es/inicio"><span dir="auto">Bimbo</span></a><span dir="auto"> , </span><a href="https://atpilot.mx/"><span dir="auto">Pilot</span></a><span dir="auto"> , </span><a href="https://www.oxxo.com/"><span dir="auto">OXXO</span></a><span dir="auto"> , and </span><a href="https://coca-colafemsa.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> , among others, who put the knowledge acquired during the theoretical phase taught by the ANTP into practice on the track.</span></p>
<blockquote><p><span dir="auto">The day&#8217;s activities aimed to reinforce technical skills and replicate the real-world conditions faced by roadside operators. Following the theoretical portion, the process began with a medical evaluation to ensure everyone was physically and mentally fit for the tests.</span></p></blockquote>
<p><span dir="auto">Following this, the participants underwent a vehicle safety check and a physical-mechanical inspection designed to identify minimum requirements for safe driving. As they progressed, they also incorporated awareness tools such as &#8220;Fatal Vision&#8221; goggles, which simulate the effects of intoxication and demonstrate how perception is distorted under the influence of alcohol or drugs.</span></p>
<p><span dir="auto">From there, things got tough: </span><strong><span dir="auto">vehicle recognition drills, evasive maneuvers over short distances, panic braking on dry and wet surfaces, merging at intersections, and assisted reversing maneuvers</span></strong><span dir="auto"> . Each action was evaluated according to criteria of safety, precision, and reaction time.</span></p>
<blockquote><p><span dir="auto">“The first maneuver is an 80-meter maneuver, where we simulate a vehicle cutting across. This is followed by a 60-meter evasive maneuver, continuing at a sustained speed of 70 kilometers per hour (km/h) to perform a panic braking maneuver on dry pavement from 70 to zero,” explained Luis Ángel Nieto, Transportation Management consultant at </span><a href="https://innotran.com.mx/"><span dir="auto">Innotran</span></a><span dir="auto"> .</span></p></blockquote>
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<p><span dir="auto">From the technical area, </span><a href="https://www.scania.com/mx/es/home.html"><strong><span dir="auto">Scania Mexico</span></strong> </a><span dir="auto">supported the training with trucks equipped for the tests. Víctor Calderilla, a testing specialist, explained to the operators how the retarder works, its operating modes, and best practices to ensure control and stability during maneuvers.</span></p>
<blockquote><p><span dir="auto">For her part, Adriana Davy, Marketing and Communications Manager for Scania Mexico, highlighted the brand&#8217;s pride in participating in this ANTP initiative from the beginning </span><strong><span dir="auto">.</span></strong><span dir="auto"> “For Scania, safety is non-negotiable; that&#8217;s why we joined as sponsors from the start. The tests are conducted with a Scania because this demonstrates not only performance, but also safety,” she noted.</span></p></blockquote>
<p><span dir="auto">Furthermore, she highlighted the importance of </span><strong><span dir="auto">promoting the inclusion of women in transportation operations</span></strong><span dir="auto"> and how programs like these strengthen their presence in a historically male-dominated sector.</span></p>
<p><span dir="auto">The ANTP explained that this Master&#8217;s in Road Safety is part of a project that has been in development for more than a year, with the objective of establishing an advanced certification standard for instructors and operators with the highest technical level within companies.</span></p>
<p><span dir="auto">Alex Theissen, president of the ANTP Board of Directors, stressed that Mexico continues to face critical figures in terms of road accidents, so raising the level of training is a strategic priority for the sector</span></p>
<blockquote><p><span dir="auto">He explained that the Master&#8217;s in Road Safety is progressing toward its consolidation as the most robust operational professionalization program in the industry. The ANTP plans to hold </span><strong><span dir="auto">30 events next year</span></strong><span dir="auto"> and certify at least </span><strong><span dir="auto">450 operators</span></strong><span dir="auto"> , expanding its reach to affiliated and non-affiliated companies seeking to improve their road safety standards.</span></p></blockquote>
<p><span dir="auto">In this edition, telemetry also played a key role. </span><strong><span dir="auto">Thanks to </span><a href="https://www.tecnomotum.com.mx/"><span dir="auto">Motum</span></a><span dir="auto"> &#8216;s support , the vehicles were equipped with cameras to document the operators&#8217; reactions in each maneuver</span></strong><span dir="auto"> , allowing for the analysis of habits, decisions, and behaviors in risky situations.</span></p>
<p><span dir="auto">With the theory now ingrained and the practical exercises completed, several operators shared that the day left them with a mix of </span><strong><span dir="auto">pride, confidence, and</span></strong><span dir="auto"> renewed responsibility. The maneuvers, technical feedback, and instructor guidance allowed them to confirm their skills, but also to identify areas for improvement. At the end, the presentation of certificates symbolized not only the conclusion of the day, but also the recognition of their commitment to safer, more professional, and more humane transportation.</span></p>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://x.com/karinaquintero"><span dir="auto">@karinaquintero</span></a><span dir="auto">  /  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/antp-promotes-road-safety-provides-training-to-18-operators/">ANTP promotes road safety; provides training to 18 operators</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>From fashion to competitive advantage: Tecnomotum turns AI into a real tool for Mexican fleets</title>
		<link>https://t21.us/from-fashion-to-competitive-advantage-tecnomotum-turns-ai-into-a-real-tool-for-mexican-fleets/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Mon, 24 Nov 2025 18:29:37 +0000</pubDate>
				<category><![CDATA[Land]]></category>
		<category><![CDATA[ANIA]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Expo Transporte Anpact]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Tecnomotum]]></category>
		<category><![CDATA[TRANSPORT EXPO]]></category>
		<guid isPermaLink="false">https://t21.us/?p=632138</guid>

					<description><![CDATA[<p>GUADALAJARA, JAL. – Artificial Intelligence (AI) has dominated speeches and panels in recent years. However, for Tecnomotum , its value lies not in the trend, but in its practical application within freight transportation , an industry where every operational decision influences safety, costs, and business continuity. That was the premise that the company presented at Expo Transporte ANPACT 2025 , along with a key [&#8230;]</p>
<p>El cargo <a href="https://t21.us/from-fashion-to-competitive-advantage-tecnomotum-turns-ai-into-a-real-tool-for-mexican-fleets/">From fashion to competitive advantage: Tecnomotum turns AI into a real tool for Mexican fleets</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/11/IMG_0186.jpeg" /></p>
<p><span dir="auto">GUADALAJARA, JAL. </span><span class="s2"><span dir="auto">– </span><strong><span dir="auto">Artificial Intelligence (AI)</span></strong><span dir="auto"> has dominated speeches and panels in recent years. However, for </span><a href="https://www.tecnomotum.com.mx/"><span dir="auto">Tecnomotum</span></a><span dir="auto"> , its value lies not in the trend, but in its </span></span><strong><span class="s1"><span dir="auto">practical application within freight transportation</span></span></strong><span class="s2"><span dir="auto"> , an industry where every operational decision influences safety, costs, and business continuity.</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">That was the premise that the company presented at </span><strong><span dir="auto">Expo Transporte ANPACT 2025</span></strong><span dir="auto"> , along with a key message: </span></span><strong><span class="s1"><span dir="auto">AI only generates results when fleets adopt it and integrate it into their daily operations</span></span></strong><span class="s2"><span dir="auto"> .</span></span></p>
<h4 class="p1"><strong><span class="s1"><span dir="auto">ANIA: The AI ​​that processes millions of data points in seconds</span></span></strong></h4>
<p class="p1"><span class="s2"><span dir="auto">During his conference, </span></span><strong><span class="s1"><span dir="auto">Carlos Cota</span></span></strong><span class="s2"><span dir="auto"> , Vice President of Revenue at Tecnomotum, explained how the industry has moved from traditional tracking systems to operational intelligence models, where data must be processed in real time.</span></span></p>
<blockquote>
<p class="p1"><span class="s2"><span dir="auto">“A customer with a thousand trucks generated a million alerts a month. It’s humanly impossible to handle them all. AI should help us filter that information and act only on what’s truly relevant,” he said.</span></span></p>
</blockquote>
<p class="p1"><span class="s2"><span dir="auto">With that challenge as a starting point, Tecnomotum developed </span></span><strong><span class="s1"><span dir="auto">ANIA</span></span></strong><span class="s2"><span dir="auto"> , its artificial intelligence neural agent, capable of correlating information, analyzing operational patterns, detecting anomalies and activating automatic actions such as engine stops, route redefinition or activation of security protocols.</span></span></p>
<h4 class="p1"><strong><span class="s1"><span dir="auto">Beyond </span><em><span dir="auto">hardware</span></em><span dir="auto"> : adoption as the true differentiator</span></span></strong></h4>
<p class="p1"><span class="s2"><span dir="auto">In its space within the event, Tecnomotum showcased an immersive experience, where operators could experience real-life scenarios: distractions, fatigue, attempted robberies, and critical situations inside and outside the cabin.</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">The goal was not only to demonstrate technology, but to show </span></span><span class="s1"><span dir="auto">how perception changes when the operator understands what AI is for </span></span><span class="s2"><span dir="auto">.</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">Several participants shared their impressions:</span></span></p>
<blockquote>
<p class="p1"><span class="s2"><span dir="auto">“I used to think the camera was for pointing out mistakes, but now I see that it’s for helping us.”</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">&#8220;AI alerts me when I&#8217;m too tired. It works.&#8221;</span></span></p>
</blockquote>
<p class="p1"><span class="s2"><span dir="auto">This type of feedback points to a cultural change that Tecnomotum has promoted: that </span><strong><span dir="auto">technology is not seen as punishment</span></strong><span dir="auto"> , but as a tool for support.</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">Cota expressed it this way:</span></span></p>
<blockquote>
<p class="p1"><span class="s2"><span dir="auto">&#8220;AI is not meant to replace people, but to give them superpowers.&#8221;</span></span></p>
</blockquote>
<h4 class="p1"><strong><span class="s1"><span dir="auto">The future of transport</span></span></strong></h4>
<p class="p1"><span class="s2"><span dir="auto">Cota also addressed the convergence between </span></span><span class="s1"><span dir="auto">generative AI </span></span><span class="s2"><span dir="auto">and </span></span><span class="s1"><span dir="auto">digital twins </span></span><span class="s2"><span dir="auto">, technologies that will allow the simulation of complex logistical scenarios—such as blockades, storms, or port closures—and anticipate the best operational response.</span></span></p>
<blockquote>
<p class="p1"><span class="s2"><span dir="auto">“We will be able to ask the system: what happens if my route floods?, what do I do if my driver has been driving for more than 12 hours or if the brakes indicate a failure?” he explained.</span></span></p>
</blockquote>
<p class="p1"><span class="s2"><span dir="auto">One of Tecnomotum&#8217;s differentiating factors is the </span><strong><span dir="auto">regionalization of its algorithms</span></strong><span dir="auto"> , designed to understand the Mexican and Latin American context.</span></span></p>
<blockquote>
<p class="p1"><span class="s2"><span dir="auto">“Our models understand when an operator says &#8216;the rats came out&#8217; and know that they&#8217;re not talking about animals, but about an attempted robbery. The AI ​​has to speak our language,” he commented.</span></span></p>
</blockquote>
<p class="p1"><span class="s2"><span dir="auto">In addition, the company has developed specific functions for the domestic market, such as </span></span><span class="s1"><span dir="auto">weapons detection in the cabin </span></span><span class="s2"><span dir="auto">, </span></span><span class="s1"><span dir="auto">engine shutdowns with automated protocols </span></span><span class="s2"><span dir="auto">, and predictive alerts adapted to high-risk routes.</span></span></p>
<h4 class="p1"><strong><span class="s1"><span dir="auto">Training: the key to turning technology into results</span></span></strong></h4>
<p class="p1"><span class="s2"><span dir="auto">Tecnomotum emphasized that adoption doesn&#8217;t happen on its own.  </span></span><span class="s2"><span dir="auto">Therefore, it promotes </span></span><strong><span class="s1"><span dir="auto">Enlace Freightliner Academy</span></span></strong><span class="s2"><span dir="auto"> , a continuous training program for operators, monitors, and fleet managers.</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">The goal is to ensure that teams understand how AI works, how to interpret information, and how to integrate the technology into their daily operations.</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">For Tecnomotum, the formula is clear:  </span></span><span class="s1"><span dir="auto">without training, AI is just a tool; with training, it becomes an </span><strong><span dir="auto">enabler of efficiency, security, and decision-making</span></strong><span dir="auto"> .</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">The message Tecnomotum delivered at Expo Transporte is direct: </span></span><strong><span class="s1"><span dir="auto">artificial intelligence is no longer an aspirational concept </span></span></strong><span class="s2"><strong><span dir="auto">, but an operational component </span></strong><strong><span dir="auto">that allows for preventing incidents</span></strong><span dir="auto"> , responding to emergencies, and improving productivity.</span></span></p>
<p class="p1"><span class="s2"><span dir="auto">And its impact is greatest when the technology is adopted, understood, and becomes part of the daily routine of those who manage, monitor, and direct the operation. </span></span><span class="s1"><span dir="auto">Motum: More than Artificial Intelligence, real results.</span></span></p>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/from-fashion-to-competitive-advantage-tecnomotum-turns-ai-into-a-real-tool-for-mexican-fleets/">From fashion to competitive advantage: Tecnomotum turns AI into a real tool for Mexican fleets</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Motum, more than Artificial Intelligence, real results</title>
		<link>https://t21.us/motum-more-than-artificial-intelligence-real-results/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Fri, 14 Nov 2025 23:49:46 +0000</pubDate>
				<category><![CDATA[Land]]></category>
		<category><![CDATA[Freightliner]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[Tecnomotum]]></category>
		<category><![CDATA[TRANSPORT EXPO]]></category>
		<guid isPermaLink="false">https://t21.us/?p=631971</guid>

					<description><![CDATA[<p>GUADALAJARA, JAL. – In a sector accustomed for years to hearing promises about technology, Motum demonstrated at Expo Transporte ANPACT 2025 that artificial intelligence has moved beyond mere rhetoric to become a measurable impact. Through the evolution of Enlace Freightliner 3.0 and the Artificial Intelligence Neural Agent (ANIA) , the Mexican company presented real results in safety, efficiency, and productivity for [&#8230;]</p>
<p>El cargo <a href="https://t21.us/motum-more-than-artificial-intelligence-real-results/">Motum, more than Artificial Intelligence, real results</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/11/P_Tecnomotum.jpg" /></p>
<p><span dir="auto">GUADALAJARA, JAL. – In a sector accustomed for years to hearing promises about technology, </span><a href="https://www.tecnomotum.com.mx/"><span dir="auto">Motum</span></a><span dir="auto"> demonstrated at </span><strong><span dir="auto">Expo Transporte ANPACT 2025</span></strong><span dir="auto"> that artificial intelligence has moved beyond mere rhetoric to become a measurable impact. Through the evolution of Enlace Freightliner 3.0 and the </span><strong><span dir="auto">Artificial Intelligence Neural Agent (ANIA)</span></strong><span dir="auto"> , the Mexican company presented real results in safety, efficiency, and productivity for the country&#8217;s fleets.</span></p>
<p><span dir="auto">As part of the event, Motum launched an exclusive Experience, designed specifically for the country&#8217;s leading fleets, located in a VIP area at a hotel near the exhibition venue. There, guests were able to </span><strong><span dir="auto">experience the new generation of connectivity firsthand, view hard data, see real-world case studies, and hear testimonials from clients</span></strong><span dir="auto"> who have already achieved significant improvements in safety and operations.</span></p>
<p><strong><span dir="auto">Pedro Rivera</span></strong><span dir="auto"> , CEO of Tecnomotum, recalled that the alliance between Tecnomotum and </span><a href="https://freightliner.com.mx/"><span dir="auto">Freightliner Mexico</span></a><span dir="auto"> began ten years ago, in 2015, with the first Enlace.</span></p>
<blockquote><p><span dir="auto">“The challenge was clear: to improve the user experience and leverage the potential of vehicle information,” he explained.</span></p></blockquote>
<p><span dir="auto">Next came </span><strong><span dir="auto">Enlace 2.0 in 2019, which unified tracking, telematics, and predictive maintenance functions into a single platform; and now Enlace 3.0, which adds a two-way camera (Driver Coach) and an artificial intelligence system called ANIA (Artificial Intelligence Neural Agent)</span></strong><span dir="auto"> .</span></p>
<blockquote><p><span dir="auto">“With ANIA, we can combine information from the truck, its surroundings, and the cameras to perform predictive analysis. We want to warn before an event occurs and thwart a robbery before it happens,” Rivera emphasized.</span></p></blockquote>
<p><span dir="auto">ANIA integrates data from multiple sources, such as traffic, weather, security alerts, telemetry, and driver behavior, to provide real-time analysis and automated or assisted decision-making. The goal, according to Rivera, is to move from reaction to prevention.</span></p>
<blockquote><p><span dir="auto">“In cases of theft, accidents, or maintenance, our goal is to be proactive first, then proactive, and only reactive at the very end. If you wait to react until your truck has already been stolen, the chances of success decrease every minute,” he asserted.</span></p></blockquote>
<p><span dir="auto">The system also interacts with authorities such as the National Guard, generating reports of risk zones and critical times to help redirect units and prevent incidents.</span></p>
<p><span dir="auto">For her part, Itzel Alpízar, Freightliner&#8217;s Connectivity and Electrification Strategy Manager, stressed that technological evolution only makes sense when it adds real value to the customer.</span></p>
<blockquote><p><span dir="auto">“We want technology to translate into safety, efficiency, and profitability. Through Enlace 3.0 and our exclusive fault codes and safety systems, we offer accurate information to prevent accidents, theft, or catastrophic failures,” he said.</span></p></blockquote>
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<p><span dir="auto">The executive explained that </span><strong><span dir="auto">Enlace Freightliner Academy</span></strong><span dir="auto"> , also presented at the event, is a digital learning platform that allows operators, analysts, and fleet managers to train themselves independently on topics such as safety, maintenance, best practices, and proper use of technology.</span></p>
<blockquote><p><span dir="auto">“Technological adoption is key. It’s not enough to have the camera or the telematics; you have to understand how to use it. That’s why we created an academy that professionalizes the end user,” Alpízar pointed out.</span></p></blockquote>
<p><span dir="auto">Rivera acknowledged that, as with seatbelt use, there is still resistance among drivers to adopting technologies like cameras. However, she asserted that awareness campaigns are yielding results, especially among female drivers, who report feeling safer with video assistance.</span></p>
<blockquote><p><span dir="auto">“The camera isn’t for surveillance, but for protection. It helps us detect fatigue, distraction, or risky situations. And when used correctly, it saves lives,” the executive emphasized.</span></p></blockquote>
<p><span dir="auto">To strengthen this adoption, Tecnomotum works with fleets, insurers, and Freightliner distributors on training and awareness programs.</span></p>
<blockquote><p><span dir="auto">“It’s no use having technology if you don’t use it. The difference between an efficient fleet and one in crisis can be the correct adoption of these tools,” Rivera stated.</span></p></blockquote>
<p><span dir="auto">Based in Orizaba, Veracruz, Tecnomotum defines itself as a </span><strong><span dir="auto">100% Mexican company</span></strong><span dir="auto"> driven by artificial intelligence and local talent.</span>¿</p>
<p><span dir="auto">His vision, Rivera explained, is to turn Orizaba Valley into a global hub for innovation and technological development for the transportation industry.</span></p>
<blockquote><p><span dir="auto">“Our dream is bigger than technology. We want every kilometer to count, not only to go further, but to leave a better path behind,” he said.</span></p></blockquote>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
<p>El cargo <a href="https://t21.us/motum-more-than-artificial-intelligence-real-results/">Motum, more than Artificial Intelligence, real results</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Technology as an ally in road safety</title>
		<link>https://t21.us/technology-as-an-ally-in-road-safety/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Thu, 28 Aug 2025 23:12:23 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[AZTECA TRANSPORT]]></category>
		<category><![CDATA[Coca-Cola FEMSA]]></category>
		<category><![CDATA[Daimler Truck México]]></category>
		<category><![CDATA[Freightliner]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Isuzu]]></category>
		<category><![CDATA[Kenworth]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[Road Safety]]></category>
		<category><![CDATA[Scania]]></category>
		<category><![CDATA[Volkswagen Truck]]></category>
		<guid isPermaLink="false">https://t21.us/?p=630096</guid>

					<description><![CDATA[<p>SAN JUAN DEL RÍO, QRO.– On Mexican roads, safety no longer depends solely on the operator. In recent years, technology has become a silent co-pilot that alerts, corrects and predicts risks before they occur, as explained by transporters, suppliers and manufacturers during the 9th National Road Safety Congress of the National Association of Private Transportation (ANTP) , when presenting the innovations [&#8230;]</p>
<p>El cargo <a href="https://t21.us/technology-as-an-ally-in-road-safety/">Technology as an ally in road safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/08/ANTP-TECNOLOGIA.jpg" /></p>
<p><span dir="auto">SAN JUAN DEL RÍO, QRO.– On Mexican roads, safety no longer depends solely on the operator. In recent years, </span><strong><span dir="auto">technology</span></strong><span dir="auto"> has become a silent co-pilot that alerts, corrects and predicts risks before they occur, as explained by transporters, suppliers and manufacturers during the </span><strong><span dir="auto">9th National Road Safety Congress</span></strong><span dir="auto"> of the </span><a href="https://www.antp.org.mx/"><span dir="auto">National Association of Private Transportation (ANTP)</span></a><span dir="auto"> , when presenting the innovations that today transform the operation of cargo transportation.</span></p>
<p><span dir="auto">Ninety percent of </span><strong><span dir="auto">accidents</span></strong><span dir="auto"> are related to human error. Therefore, </span><a href="https://www.transportesazteca.com.mx/"><span dir="auto">Transportes Azteca</span></a><span dir="auto"> relies on artificial intelligence-based systems that detect distractions, fatigue, or lane departures, in addition to automated transmissions that reduce the driver&#8217;s decision-making burden, explained Aldo Daniel Osuna, representing Transportes Azteca.</span></p>
<blockquote><p><span dir="auto">“Every technological advance is an opportunity to save a life,” Osuna said.</span></p></blockquote>
<p><span dir="auto">Along the same lines, </span><a href="https://www.canva.com/"><span dir="auto">Coca-Cola FEMSA</span></a><span dir="auto"> explained how the </span><strong><span dir="auto">use of simulators and indoor and outdoor cameras</span></strong><span dir="auto"> has strengthened the training of its personnel.</span></p>
<p><span dir="auto">&#8220;The operator is the central axis, which is why we look for tools that make their work easier and safer,&#8221; said Sebastián Cerón, Primary Processes and Distribution Manager, highlighting that the company&#8217;s strategy combines trained talent, </span><strong><span dir="auto">digitalization, and technological support</span></strong><span dir="auto"> .</span></p>
<p><strong><span dir="auto">The innovation</span></strong><span dir="auto"> contribution came from </span><a href="https://www.tecnomotum.com.mx/"><span dir="auto">Motum</span></a><span dir="auto"> , which develops integrated solutions for fatigue monitoring, fuel management, safety alerts, and even laboratory-tested engine shutdowns.</span></p>
<blockquote><p><span dir="auto">&#8220;The key is for artificial intelligence to help make decisions in real time and for everything to be integrated into a single ecosystem,&#8221; emphasized Carlos Cota, VP of Revenue at TecnoMotum, underscoring the need for these tools to respond to the reality of Mexican roads.</span></p></blockquote>
<p><span dir="auto">For its part, </span><a href="https://kenworth.com.mx/"><span dir="auto">Kenworth</span></a><span dir="auto"> has made it clear that safety is one of its design pillars. Its models include advanced driver assistance systems (ADAS) such as adaptive cruise control, collision mitigation, and digital rearview cameras.</span></p>
<blockquote><p><span dir="auto">&#8220;Our commitment is to ensure that operators understand and make the most of these technologies,&#8221; said Gerardo Vega, the company&#8217;s Product Planner.</span></p></blockquote>
<p><a href="https://daimler.com.mx/es-mx/"><span dir="auto">Daimler Truck Mexico</span></a><span dir="auto"> demonstrated the potential of artificial intelligence to simplify processes for operators and monitors.</span></p>
<p><span dir="auto">“AI doesn’t replace humans, it empowers them to make better decisions and prevent accidents,” said Itzel Alpízar, manager of Connectivity and Electric Mobility Strategy at Daimler Truck Mexico, when presenting the Detroit Assurance 5.0 suite, integrated into </span><a href="https://freightliner.com.mx/"><span dir="auto">Freightliner</span></a><span dir="auto"> tractor trucks and capable of detecting fatigue, issuing intelligent alerts and centralizing critical information.</span></p>
<p><span dir="auto">At </span><a href="https://vwcamionesybuses.com.mx/"><span dir="auto">Volkswagen Truck &amp; Bus</span></a><span dir="auto"> , product engineer Jaime Cano emphasized that artificial intelligence is no longer a science fiction dream, but a reality. He said the brand&#8217;s vehicles integrate traffic sign detection, hill start assist, blind spot radars, and automatic speed adjustment systems.</span></p>
<p><span dir="auto">In addition, the company is advancing autonomous transportation projects in Europe that set the tone for the future, according to Cano.</span></p>
<p><a href="https://www.isuzumex.com.mx/"><span dir="auto">Isuzu Mexico</span></a><span dir="auto"> &#8216;s turn was marked by the presentation of its new cabin, designed with ergonomic and safety in mind. Its innovations included impact absorption systems, speed alarms, and a rearview camera.</span></p>
<blockquote><p><span dir="auto">&#8220;We want every trip to be safe and comfortable, because the operator spends a large part of his or her life in the truck,&#8221; said Víctor Flores, Isuzu Product Planning Manager.</span></p></blockquote>
<p><span dir="auto">Finally, </span><a href="https://mexico.internationaltrucks.com/"><span dir="auto">International</span></a><span dir="auto"> emphasized </span><strong><span dir="auto">preventive and reactive safety</span></strong><span dir="auto"> : from tire pressure monitoring to anticipate failures to systems that allow for automatic response to an incident.</span></p>
<blockquote><p><span dir="auto">&#8220;Prevention is key to avoiding road risks,&#8221; said Marcel do Prado, Business Support Director of International Mexico.</span></p></blockquote>
<p><span dir="auto">The common thread running through all the presentations was the premise that road safety is no longer limited to training operators or improving infrastructure. Today, technology—from sensors, cameras, and artificial intelligence—is positioned as an </span><strong><span dir="auto">indispensable ally in protecting lives</span></strong><span dir="auto"> and addressing the challenges of Mexican roads.</span></p>
<p><span dir="auto">Comment and follow us on X:  </span><a href="https://x.com/karinaquintero"><span dir="auto">@karinaquintero</span></a><span dir="auto">  /  </span><a href="https://twitter.com/GrupoT21"><span dir="auto">@GrupoT21</span></a></p>
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<p>El cargo <a href="https://t21.us/technology-as-an-ally-in-road-safety/">Technology as an ally in road safety</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>From data to decision, AI transforms trucking</title>
		<link>https://t21.us/from-data-to-decision-ai-transforms-trucking/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Wed, 28 May 2025 23:39:28 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[ADAS]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[MONITORING CENTER]]></category>
		<category><![CDATA[MOTOR VEHICLE THEFT]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[Tecnomotum]]></category>
		<guid isPermaLink="false">https://t21.us/?p=627750</guid>

					<description><![CDATA[<p>Incorporating Artificial Intelligence (AI) into trucking is an alternative for making better decisions , focusing on productivity, and addressing the challenges of property and road safety allows for more assertive action. Tecnomotum convened clients from the northeast region to present the topic: “From Data to Decision: Artificial Intelligence that transforms freight transportation” , and where various key messages were raised, one of [&#8230;]</p>
<p>El cargo <a href="https://t21.us/from-data-to-decision-ai-transforms-trucking/">From data to decision, AI transforms trucking</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_pedro-rivera.jpg" /></p>
<p><span>Incorporating </span><strong><span>Artificial Intelligence (AI) into trucking</span></strong><span> is an alternative for </span><strong><span>making better decisions</span></strong><span> , focusing on productivity, and addressing the challenges of property and road safety allows for more assertive action.</span></p>
<p><a href="https://hubs.la/Q03nNyHk0"><span>Tecnomotum</span></a><span> convened clients from the northeast region to present the topic: </span><strong><span>“From Data to Decision: Artificial Intelligence that transforms freight transportation”</span></strong><span> , and where various key messages were raised, one of them, from </span><strong><span>Pedro Rivera</span></strong><span> , CEO of </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomotum</span></a><span> , who described that AI is required to take advantage of the sea of ​​alerts that are generated today through the systems that the units have, </span><strong><span>and where this type of solutions based on AI allows to identify risks in operation and not only address asset security</span></strong><span> .</span></p>
<blockquote><p><span>&#8220;There&#8217;s more and more data out there. At </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomot}um</span></a><span> , we aim to unite various systems and leverage all available information, such as ADAS systems in trucks,&#8221; Rivera said.</span></p></blockquote>
<figure id="attachment_646534" class="wp-caption aligncenter" aria-describedby="caption-attachment-646534"><img fetchpriority="high" decoding="async" class="wp-image-646534 size-full" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_pedro-rivera.jpg" sizes="(max-width: 1170px) 100vw, 1170px" srcset="https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1170w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-300x179.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 300w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-1024x613.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1024w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-768x459.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 768w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-600x359.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 600w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-150x90.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 150w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-750x449.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 750w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_pedro-rivera-1140x682.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-646534" class="wp-caption-text"><span>Pedro Rivera, CEO of Tecnomotum.</span></figcaption></figure>
<p><span>Pedro Rivera was emphatic that </span><strong><span>AI must be incorporated into business operations</span></strong><span> to be more efficient, make more accurate decisions, and achieve better use of resources.</span></p>
<p><span>Carlos Cota, Vice President of Revenue at </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomotum</span></a><span> , recalled that in 2015 they began the </span><strong><span>Enlace Freightliner</span></strong><span> integration to develop a platform that would allow the use of technology for logistics purposes, but now through the incorporation of </span><strong><span>AI the goal is to make their operation simpler</span></strong><span> , with </span><strong><span>Enlace Freightliner 3.0 (EFL 3.0)</span></strong><span> .</span></p>
<figure id="attachment_646535" class="wp-caption aligncenter" aria-describedby="caption-attachment-646535"><img decoding="async" class="wp-image-646535 size-full" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_carlos-cota.jpg" sizes="auto, (max-width: 1170px) 100vw, 1170px" srcset="https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1170w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-300x179.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 300w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-1024x613.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1024w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-768x459.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 768w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-600x359.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 600w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-150x90.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 150w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-750x449.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 750w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_carlos-cota-1140x682.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-646535" class="wp-caption-text"><span>Carlos Cota, Vice President of Revenue at Tecnomotum.</span></figcaption></figure>
<blockquote><p><span>&#8220;Intelligence now allows us to identify all alerts and which ones need to be addressed in order to avoid a potential accident, making us more assertive in our decision-making,&#8221; Cota noted.</span></p></blockquote>
<p><span>The executive emphasized to the transporters that one advantage </span><a href="https://info.tecnomotum.com.mx/efl3-dsy-mty?utm_campaign=10591826-Evento%20%2F%20Desayuno%20%2F%20MTY&amp;utm_source=T21&amp;utm_medium=Nota%20periodistica"><span>Tecnomotum</span></a><span> has is the development of products tailored to the Mexican market and the real-life working conditions they face.</span></p>
<p><span>Carlos Cota recommended that carriers evolve by converting monitoring centers into intelligence centers, </span><strong><span>which will have the following advantages:</span></strong></p>
<ul>
<li><span>Intelligent alert assignment.</span></li>
<li><span>Alert segmentation by risk.</span></li>
<li><span>Automation of actions.</span></li>
<li><span>Neurovision and automated reports.</span></li>
<li><a href="https://hubs.la/Q03nNyHk0"><span>Discover how to turn your monitoring center into an operational intelligence center</span></a><span> .</span></li>
</ul>
<p><span>While this solution is integrated into EFL 3.0, </span><strong><span>it can be implemented on any truck or tractor-trailer model</span></strong><span> to achieve the benefits mentioned.</span></p>
<blockquote><p><span>A practical example of how Artificial Intelligence supports decision-making is the following: &#8220;It takes AI less than two minutes to analyze 60,000 alerts generated by the units; in a highly efficient action, it would take a monitor 480 hours,&#8221; described Javier Altamirano, Director of Product Marketing at EFL 3.0.</span></p></blockquote>
<figure id="attachment_646536" class="wp-caption aligncenter" aria-describedby="caption-attachment-646536"><img decoding="async" class="wp-image-646536 size-full" src="https://t21.com.mx/wp-content/uploads/2025/05/motum_javier-altamirano.jpg" sizes="auto, (max-width: 1170px) 100vw, 1170px" srcset="https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1170w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-300x179.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 300w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-1024x613.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1024w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-768x459.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 768w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-600x359.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 600w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-150x90.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 150w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-750x449.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 750w,https://t21-com-mx.translate.goog/wp-content/uploads/2025/05/motum_javier-altamirano-1140x682.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 1140w" alt="" width="1170" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-646536" class="wp-caption-text"><span>Javier Altamirano, Director of Product Marketing EFL 3.0.</span></figcaption></figure>
<p><span>Altamirano explained that the advantages of EFL 3.0 can be described in three areas: first, the ability to group alerts into three lanes: possible vehicle theft, fatigued driving, and possible accidents, &#8220;allowing us to find the needle in a sea of ​​alerts . </span><strong><span>&#8220;</span></strong></p>
<p><span>In the case of road safety, the </span><strong><span>Dangerous Driving Meta-Alert module</span></strong><span>  allows the monitoring center to reduce risk through preventive alerts. Calls are made by a robot through the </span><strong><span>Neuropanel, and actions can be automated</span></strong><span> according to the defined processes.</span></p>
<p><span>The previous one is the second lane, automation.</span></p>
<p><span>While the third lane is determined by creating alerts on cameras with AI, &#8220;this function allows us to identify the correct operator, recognize objects that should not be in the cabin, all of this is done by Motum on our supplier&#8217;s original camera, </span><strong><span>which is the added value we give to our market offering</span></strong><span> ,&#8221; Javier Altamirano asserted.</span></p>
<blockquote><p><a href="https://hubs.la/Q03nNyHk0"><span>The approach presented by Tecnomotum</span></a><span> executives generated a shift in perspective for some of the transporters present, motivating them to be more receptive in order to obtain greater benefits from Artificial Intelligence.</span></p></blockquote>
<p><span>Comment and follow us on X:<a href="https://twitter.com/GrupoT21">@GrupoT21</a></span></p>
<p>El cargo <a href="https://t21.us/from-data-to-decision-ai-transforms-trucking/">From data to decision, AI transforms trucking</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Forum of Women Leaders of the Auto Transport Industry, second edition arrives in September</title>
		<link>https://t21.us/forum-of-women-leaders-of-the-auto-transport-industry-second-edition-arrives-in-september/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Fri, 28 Feb 2025 22:07:40 +0000</pubDate>
				<category><![CDATA[Land]]></category>
		<category><![CDATA[2ND FORUM OF WOMEN LEADERS IN THE AUTO TRANSPORT INDUSTRY]]></category>
		<category><![CDATA[ANTP]]></category>
		<category><![CDATA[Canacar]]></category>
		<category><![CDATA[INNOVATION GROUP]]></category>
		<category><![CDATA[MLA]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[Scania]]></category>
		<guid isPermaLink="false">https://t21.us/?p=625552</guid>

					<description><![CDATA[<p>On September 5, Mexico City will host the 2nd Forum of Women Leaders in the Automotive Transport Industry (MLA) , an event that seeks to strengthen the female presence in the industry and promote leadership through knowledge and collaboration. With the motto “ Together we are stronger ”, the initiative led by Arlette Casco Ruiz, founder and CEO of [&#8230;]</p>
<p>El cargo <a href="https://t21.us/forum-of-women-leaders-of-the-auto-transport-industry-second-edition-arrives-in-september/">Forum of Women Leaders of the Auto Transport Industry, second edition arrives in September</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/02/Diseno-sin-titulo-2025-02-27T185024.232.jpg" /></p>
<p><span>On September 5, Mexico City will host the </span><strong><a href="https://www.facebook.com/MLAMujeresLideresdelAutotransporte/"><span>2nd Forum of Women Leaders in the Automotive Transport Industry (MLA)</span></a></strong><span> , an event that seeks to strengthen the female presence in the industry and promote leadership through knowledge and collaboration.</span></p>
<p><span>With the motto “ </span><strong><span>Together we are stronger</span></strong><span> ”, the initiative led by Arlette Casco Ruiz, founder and CEO of the MLA, aims to establish itself as a key space for meeting, training and </span><em><span>networking</span></em><span> for women in the sector.</span></p>
<blockquote><p><span>“We seek to consolidate the Women Leaders of Auto Transport project as an annual event. An event that women in the industry seek out year after year, so that it is a space dedicated to us, to learn, to give feedback, to know what we as women are doing without leaving behind the talent of men,” Casco commented.</span></p></blockquote>
<p><span>This edition is expected to attract </span><strong><span>250 to 300 people</span></strong><span> , and will be hosted at the Marquis Hotel, with the participation of leading figures in the sector and the support of key brands.</span></p>
<p><span>The forum will feature </span><strong><span>four main conferences</span></strong><span> , each developed in conjunction with a sponsoring company and a female industry leader. Topics will address collaboration between suppliers and carriers to strengthen the sector, </span><strong><span>strategies and challenges that women have overcome to establish themselves in the trucking industry</span></strong><span> , and there will be space for networking, awards, and more.</span></p>
<p><span>The companies supporting these conferences include </span><a href="https://innovazione.com.mx/"><span>Grupo Innovazione</span></a><span> , </span><a href="https://www.tecnomotum.com.mx/"><span>Motum</span></a><span> , </span><a href="https://www.scania.com/mx/es/home.html"><span>Scania</span></a><span> and </span><a href="http://www.redesenvia.com.mx/"><span>Redes Envía</span></a><span> . There will also be </span><strong><span>interactive dynamics</span></strong><span> , such as an international roundtable with transport specialists in the United States and expanded access to post-event content through a new digital platform.</span></p>
<p><strong><span>Recognition of female talent in transport</span></strong></p>
<p><span>Casco commented that one of the most anticipated moments of the event will be the presentation of the </span><strong><span>2024 Women Leaders in Motor Transport Awards</span></strong><span> , which seek to highlight the career, innovation and leadership of women in different areas of the sector. On this occasion, the categories include:</span></p>
<ul>
<li><span>MLA 2024: Recognition of a leading woman in the motor transport industry for her career and contribution to the industry through innovation and good practices.</span></li>
<li><span>MLA Professional 2024: For those women who, from an administrative or strategic perspective, have promoted improvements in logistics and transportation.</span></li>
<li><span>MLA Revelation 2024: Aimed at women under 35 years of age and with at least three years of experience in the industry who have stood out in their work.</span></li>
<li><span>MLA Career in Logistics 2024: To recognize the contribution of women in the field of logistics throughout their careers, highlighting their impact on the industry and on new generations.</span></li>
</ul>
<blockquote><p><span>“We want these awards to be a benchmark and a goal to be achieved by new generations of women seeking to develop in this sector,” said Casco Ruiz.</span></p></blockquote>
<p><span>The Forum will also feature the participation of prominent leaders in the sector, including Patricia Vizcaya, Legal and Regulatory Director of the </span><a href="https://www.antp.org.mx/"><span>National Association of Private Transport (ANTP)</span></a><span> , and Alexia González, President of the Youth Committee of the </span><a href="https://canacar.com.mx/"><span>National Chamber of Cargo Transport (Canacar)</span></a><span> , who will share their experience and vision on the role of women in the auto transport industry.</span></p>
<p><span>Arlette Casco said that the </span><strong><span>Forum of Women Leaders in the Auto Transport Industry</span></strong><span> seeks to consolidate itself as a platform with long-term impact. She also invited women in the sector to participate in the event and clarified that the invitation is also open to men.</span></p>
<p><span><span class="VIpgJd-yAWNEb-VIpgJd-fmcmS-sn54Q">Comment and follow us on X: <a href="https://x.com/karinaquintero">@karinaquintero</a> / <a href="https://twitter.com/GrupoT21">@GrupoT21</a></span></span></p>
<p>El cargo <a href="https://t21.us/forum-of-women-leaders-of-the-auto-transport-industry-second-edition-arrives-in-september/">Forum of Women Leaders of the Auto Transport Industry, second edition arrives in September</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Hesa Freight strengthens security and expands its diversification in transport</title>
		<link>https://t21.us/hesa-freight-strengthens-security-and-expands-its-diversification-in-transport/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Thu, 27 Feb 2025 23:03:35 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[Freightliner]]></category>
		<category><![CDATA[HESA FREIGHT]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[SCANIA TECNOMOTUM]]></category>
		<guid isPermaLink="false">https://t21.us/?p=625511</guid>

					<description><![CDATA[<p>With 50 years in the freight transport business, Fletes Hesa ​​(member of the Top 100 of Autotransporte® ) is evolving its strategy and operation , diversifying into different sectors and adopting new technologies , according to Humberto Torio, its commercial director, who told T21 about the current challenges and initiatives to consolidate its leadership in the sector. Since its inception in 1975, Fletes [&#8230;]</p>
<p>El cargo <a href="https://t21.us/hesa-freight-strengthens-security-and-expands-its-diversification-in-transport/">Hesa Freight strengthens security and expands its diversification in transport</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2025/02/HESA.jpg" /></p>
<p><span>With 50 years in the freight transport business, </span><a href="http://www.hesa.com.mx/"><span>Fletes Hesa</span></a><span> ​​(member of the </span><a href="https://t21.com.mx/revista-t21-diciembre-2024/"><span>Top 100 of Autotransporte®</span></a><span> ) is evolving its </span><strong><span>strategy and operation</span></strong><span> , diversifying into different </span><strong><span>sectors and adopting new technologies</span></strong><span> , according to Humberto Torio, its commercial director, who told T21 about the current challenges and initiatives to consolidate its leadership in the sector.</span></p>
<p><span>Since its inception in 1975, Fletes Hesa ​​has established itself in the transport of </span><strong><span>steel and paper</span></strong><span> . However, market dynamics and the need for growth led the company to expand into other segments.</span></p>
<blockquote><p><span>“We no longer only transport steel and paper, we also unload ships in the port area with different materials,” said Torio.</span></p></blockquote>
<p><span>In recent years, the company has expanded its focus on the </span><strong><span>transportation of hazardous materials</span></strong><span> , including cryogenic products and steel waste. It has also strengthened its presence in the transportation of containerized cargo and general cargo. By 2024, it has also expanded its involvement in the </span><strong><span>beverage sector and the cement industry</span></strong><span> .</span></p>
<p><span>Currently, Fletes Hesa ​​has a fleet of </span><strong><span>286 tractor trucks</span></strong><span> , mostly composed of </span><a href="https://freightliner.com.mx/"><span>Freightliner</span></a><span> and </span><a href="https://www.scania.com/mx/es/home.html"><span>Scania</span></a><span> units , as well as approximately </span><strong><span>600 trailers of various types</span></strong><span> , including platforms, dump equipment, pressurized trailers and units for transporting industrial gases.</span></p>
<p><span>The company also strengthened its strategic alliances with </span><strong><span>carriers</span></strong><span> to expand its operational capacity without committing to large investments in its own fleet.</span></p>
<p><span>Security </span><strong><span>is</span></strong><span> a central aspect in the operation of Fletes Hesa. A distinctive element is the implementation of </span><a href="https://www.tecnomotum.com.mx/"><span>Motum (Tecnomotum)</span></a><span> , a tracking and telemetry system developed internally 22 years ago under the initiative of Edgar Chahín, CEO of Fletes Hesa.</span></p>
<blockquote><p><span>“It was initially designed to monitor unit performance, but over time it has evolved to include safety features,” Torio explained.</span></p></blockquote>
<p><span>The system can identify </span><strong><span>mechanical failures in real time</span></strong><span> , record driver behavior and, in the event of attempted theft, activate protection mechanisms such as remote shutdown of the truck. This technology has been adopted by Freightliner, which now installs it in its units at the factory.</span></p>
<p><span>The transport sector faces a common challenge: the </span><strong><span>shortage of trained operators</span></strong><span> . Fletes Hesa ​​responded by creating its own </span><strong><span>driver training school</span></strong><span> .</span></p>
<blockquote><p><span>“Young people can begin their training from the age of 18 and, depending on their performance, in one or two years they are ready to operate cargo units,” Torio said.</span></p></blockquote>
<p><span>This strategy allowed the company </span><strong><span>to nurture its workforce with talent</span></strong><span> trained under its standards, minimizing the impact of labor turnover in the industry.</span></p>
<p><span>In addition, Hesa ​​has participated for 15 years in the </span><strong><span>National Road Safety Award</span></strong><span> , obtaining various recognitions for both the company and its operators.</span></p>
<blockquote><p><span>“We have drivers who have achieved the highest level of certification for their safety performance,” Torio said.</span></p></blockquote>
<p><span>As for its projection, the company aims </span><strong><span>to double its fleet</span></strong><span> in the next three years. “By </span><strong><span>2027</span></strong><span> , we hope to have </span><strong><span>600 units</span></strong><span> , always guaranteeing the quality of the service,” said the Commercial Director.</span></p>
<p><span><span class="VIpgJd-yAWNEb-VIpgJd-fmcmS-sn54Q">Despite the challenges of the logistics environment, Fletes Hesa ​​is betting on diversification, technology and training to consolidate its position in the market. Adaptability remains a key factor in facing the transformations in the sector.</span></span></p>
<p><span data-contrast="auto">Comment and follow us on X:  <a href="https://x.com/karinaquintero">@karinaquintero</a> / <a href="https://twitter.com/GrupoT21">@GrupoT21</a></span></p>
<p>El cargo <a href="https://t21.us/hesa-freight-strengthens-security-and-expands-its-diversification-in-transport/">Hesa Freight strengthens security and expands its diversification in transport</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Freightliner 3.0 Link and Motum: Innovation for transportation safety and efficiency</title>
		<link>https://t21.us/freightliner-3-0-link-and-motum-innovation-for-transportation-safety-and-efficiency/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Tue, 15 Oct 2024 20:03:08 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[ARTIFCIAL INTELLIGENCE]]></category>
		<category><![CDATA[FREIGHTLINER LINK]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[Tecnomotum]]></category>
		<category><![CDATA[TRANSPORT INSECURITY]]></category>
		<guid isPermaLink="false">https://t21.us/?p=622524</guid>

					<description><![CDATA[<p>Cargo transportation in Mexico is the fundamental pillar of logistics both in the domestic market and in foreign trade. With more than 41,223 companies involved in this activity, it is crucial to have tools that adapt to different fleet sizes and that offer safety and efficiency. In this context, Freightliner Link 3.0 , developed in collaboration with Motum , emerges as [&#8230;]</p>
<p>El cargo <a href="https://t21.us/freightliner-3-0-link-and-motum-innovation-for-transportation-safety-and-efficiency/">Freightliner 3.0 Link and Motum: Innovation for transportation safety and efficiency</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2024/10/241015_motum1.jpg" /></p>
<p><span>Cargo transportation in Mexico is the fundamental pillar of logistics both in the domestic market and in foreign trade. With more than 41,223 companies involved in this activity, </span><strong><span>it is crucial to have tools</span></strong><span> that adapt to different fleet sizes and that offer safety and efficiency.</span></p>
<p><span>In this context, </span><a href="https://www.enlacefl.com/"><span>Freightliner Link 3.0</span></a><span> , developed in collaboration with </span><a href="https://www.tecnomotum.com.mx/"><span>Motum</span></a><span> , emerges as a platform that not only meets logistics needs, but also </span><strong><span>transforms asset security</span></strong><span> with the power of artificial intelligence (AI).</span></p>
<p><strong><span>Itzel Alpizar</span></strong><span> , Connectivity Strategy Manager at </span><a href="https://www.daimler.com.mx/view/index"><span>Daimler Truck Mexico</span></a><span> , mentions that one of the key aspects of </span><strong><span>Enlace Freightliner 3.0</span></strong><span> is its flexibility: “The solution is not limited to one type of vehicle, it adapts to any fleet size,” making it a viable option for large and small companies.</span></p>
<p><strong><span>Luis Galán</span></strong><span> , CTO and founder of </span><strong><span>Motum</span></strong><span> , highlights the importance of AI in this transformation process. “Historically, monitoring centers have been focused on logistics, but today they must also respond to heritage needs, such as asset security. This is where artificial intelligence plays a crucial role, simplifying these complex tasks and allowing for more efficient operations.”</span></p>
<p><span>Galán points out that without AI, it can take a person several minutes to gather information about a unit in critical situations, while with AI all the information can be obtained in a matter of seconds.</span></p>
<blockquote><p><span>Galán adds that simplicity is one of the great attributes of AI applied to transport. “Time is the most valuable factor in any operation, and the ability to act quickly through AI can make the difference between a crisis and an effective resolution.”</span></p></blockquote>
<figure id="attachment_631305" class="wp-caption aligncenter" aria-describedby="caption-attachment-631305"><img decoding="async" class="wp-image-631305 size-full" src="https://t21.com.mx/wp-content/uploads/2024/10/241015_motum2.jpg" sizes="(max-width: 532px) 100vw, 532px" srcset="https://t21-com-mx.translate.goog/wp-content/uploads/2024/10/241015_motum2.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 532w,https://t21-com-mx.translate.goog/wp-content/uploads/2024/10/241015_motum2-228x300.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 228w,https://t21-com-mx.translate.goog/wp-content/uploads/2024/10/241015_motum2-150x197.jpg?_x_tr_sl=es&amp;_x_tr_tl=en&amp;_x_tr_hl=es&amp;_x_tr_pto=wapp 150w" alt="" width="532" height="700" data-pin-no-hover="true" /><figcaption id="caption-attachment-631305" class="wp-caption-text"><span>Luis Galan and Itzel Alpizar.</span></figcaption></figure>
<p><strong><span>Freightliner 3.0</span></strong><span> includes technological advances such as </span><strong><span>weapon detection</span></strong><span> both inside and outside the cabin, </span><strong><span>anti-jammer</span></strong><span> systems , and integration with </span><strong><span>Detroit Assurance</span></strong><span> , an ecosystem that reinforces driver safety in real time. “We want operators to feel protected, not monitored, and that is exactly what we have achieved,” adds Galán. “We have even developed a function where AI can communicate with operators via a phone call, helping them in critical moments and reinforcing that feeling of protection.”</span></p>
<p><span>Alpizar reinforces this vision by mentioning that one of the great benefits of </span><strong><span>Freightliner Link 3.0</span></strong><span> is its ability to eliminate the “human factor” in certain aspects of monitoring, where personnel limitations make it difficult to maintain constant surveillance. “With AI, it is like having a complete team of people monitoring the operators’ path, identifying risks and acting proactively.”</span></p>
<blockquote><p><span>In addition to improving safety, the platform also helps to optimize driver behavior. “It’s not about chasing the driver,” says Alpizar, “it’s about improving their driving technique, correcting habits such as distractions, sudden braking or lane departures, which results in safer and more efficient operation, and also generates savings in fuel consumption.”</span></p></blockquote>
<p><span>Given the initial resistance of some operators to </span><em><span>dashcams</span></em><span> and other solutions, Galán emphasizes that when drivers experience the benefits of these technologies, they quickly become their advocates. “In crisis situations, such as an accident, these tools can be the key to delineating liability and protecting the operator from an irresponsible third party,” he explains.</span></p>
<p><strong><span>Freightliner 3.0</span></strong><span> and </span><strong><span>Motum</span></strong><span> are leading an evolution in freight transportation, where artificial intelligence is not just a trend, but a real and accessible tool that transforms operations. With a vision focused on asset security and operational efficiency, this platform is helping carriers face current challenges effectively and simply.</span></p>
<p><span>Comment and follow us on X:<a href="https://twitter.com/GrupoT21">@GrupoT21</a></span></p>
<p>El cargo <a href="https://t21.us/freightliner-3-0-link-and-motum-innovation-for-transportation-safety-and-efficiency/">Freightliner 3.0 Link and Motum: Innovation for transportation safety and efficiency</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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		<title>Solistica is Committed to Digital Transformation</title>
		<link>https://t21.us/solistica-is-committed-to-digital-transformation/</link>
		
		<dc:creator><![CDATA[T21 Media]]></dc:creator>
		<pubDate>Wed, 12 Jun 2024 23:32:18 +0000</pubDate>
				<category><![CDATA[FEATURED]]></category>
		<category><![CDATA[Land]]></category>
		<category><![CDATA[LOGISTICS AND TECHNOLOGY]]></category>
		<category><![CDATA[MERCHANDISE TRANSPORTS]]></category>
		<category><![CDATA[Motum]]></category>
		<category><![CDATA[PATRIMONIAL SECURITY]]></category>
		<category><![CDATA[Road Safety]]></category>
		<category><![CDATA[Solistica]]></category>
		<category><![CDATA[THEFT OF GOODS]]></category>
		<guid isPermaLink="false">https://t21.us/?p=619687</guid>

					<description><![CDATA[<p>Over the years and the growing demand for quality logistics and transportation services, companies have observed that the digitalization of processes helps them offer increasingly efficient services with a consequent reduction in operating costs and an increase in asset security. and road . The adoption and integration of digital technologies and advanced tools at all [&#8230;]</p>
<p>El cargo <a href="https://t21.us/solistica-is-committed-to-digital-transformation/">Solistica is Committed to Digital Transformation</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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										<content:encoded><![CDATA[<p><img decoding="async" src="https://t21.com.mx/wp-content/uploads/2024/06/SOLISTICA-1024x658.jpg" alt="Solistica apuesta por la transformación digital" /></p>
<p><span style="font-weight: 400;">Over the years and the growing demand for quality logistics and transportation services, companies have observed that </span><b>the digitalization of processes helps them offer increasingly efficient services with a consequent reduction in operating costs and an increase in asset security. and road</b><span style="font-weight: 400;"> . The adoption and integration of digital technologies and advanced tools at all stages of the supply chain and fleet management are the natural step to continue competing in an increasingly demanding market.</span></p>
<p><span style="font-weight: 400;">Based on the principle that technology is an instrument for continuous improvement, </span><a href="https://solistica.com/"><span style="font-weight: 400;">Solistica</span></a><span style="font-weight: 400;"> integrated tools from an early age that have helped it eliminate deviations in its operation, as Carlos Alberto Lembo, head of risk management for Solistica, shared with T21.</span></p>
<blockquote><p><span style="font-weight: 400;">“Something you don&#8217;t measure, you can&#8217;t control and what you don&#8217;t control you can&#8217;t improve. For this reason, in the company we have indicators to begin to control what happens with our units and with the operators, especially to take care of both safety and security risks,” said Lembo.</span></p></blockquote>
<p><span style="font-weight: 400;">The company representative stressed that in recent years the transportation of goods and merchandise has experienced a significant increase in the crime of theft, &#8220;unfortunately crime goes one step beyond technology, </span><b>it has become a race against theft</b><span style="font-weight: 400;"> , so Solistica has always sought best practices, partnering with technology providers that are capable of meeting our needs, such is the case of </span><a href="https://www.tecnomotum.com.mx/"><span style="font-weight: 400;">Motum</span></a><span style="font-weight: 400;"> , which at our request developed an automatic engine stop that works with geofences,” said Lembo.</span></p>
<p><span style="font-weight: 400;">This solution, combined with the incorporation of door opening sensors, backup GPS and locks to prevent the boxes from being unhooked, allowed Solistica to significantly reduce theft events that often ended in the loss of merchandise and property. unit. To date, the company averages 10 events a year, of which 50% have been frustrated due to the implementation of technology.</span></p>
<blockquote><p><span style="font-weight: 400;">“We understood that if the vehicle and the operator are not protected in the first 60 seconds of the criminal act, the probability of successful recovery is zero percent. But the most important thing is that the vehicle is capable of activating automatically when a risk situation arises,” said the head of risk management for Solistica.</span></p></blockquote>
<p><span style="font-weight: 400;">The risk management specialist explained that, </span><b>although so far Solistica has found the formula to significantly reduce thefts and reinforce road safety, there is always room for improvement</b><span style="font-weight: 400;"> , which is why in coordination with Motum they are developing geofences with speed and cutting. accelerator that seeks to prevent road accidents. “At Solistica we seek to ensure that technology always works in favor of the operator to safeguard his integrity,” said Lembo.</span></p>
<p><span style="font-weight: 400;">Another area that Solistica has reinforced with Motum technology is the telemetry of the units to attend to preventive and corrective maintenance. “We need our trucks to be running in the best conditions and not to be stopped due to a failure. </span><b>The moment a truck goes out onto the street, visibility is lost and only technology can help us know what is happening with the units</b><span style="font-weight: 400;"> ,” stated the manager.</span></p>
<blockquote><p><span style="font-weight: 400;">Finally, the risk management specialist shared that to achieve efficient operations it is necessary to record what happens in the fleets. “To improve, it is crucial that companies have indicators, that they are not afraid to say if I was robbed or if I had an accident, because no one is immune, the important thing is to recognize that you have a problem, then attack it with the technologies that they are within reach and partner with a supplier that understands their needs and is capable of accompanying them at all times,” he stated.</span></p></blockquote>
<p><span style="font-weight: 400;">Comment and follow us on X: <a href="https://twitter.com/Liznomas">@Liznomas</a> / <a href="https://twitter.com/GrupoT21">@GrupoT21</a></span></p>
<p>El cargo <a href="https://t21.us/solistica-is-committed-to-digital-transformation/">Solistica is Committed to Digital Transformation</a> apareció primero en <a href="https://t21.us">T21</a>.</p>
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