What began 10 years ago as a vision of how to transform tire management in Mexican fleets is now a consolidated company that manages more than 12,000 units and has become a benchmark in mobility and efficiency.

This is the path taken by Boxtires Fleet Management , a company that celebrated its 10th anniversary with an event that brought together customers, collaborators, and strategic allies.

The evening was more than a party: it was a recognition of an idea that, in the words of its CEO, Claudio Sánchez , was born from the need to put the customer at the center of a business model that had previously been limited to being an operating expense.

“I set out to perfect a model that existed on the market, but lacked the most important aspect: total customer satisfaction. Today, we manage thousands of units with satisfaction rates above 90% and historical annual growth of more than 30%,” Sánchez emphasized.

Boxtires has transformed a common resource like tires into the starting point of an efficient and safe ecosystem. Thanks to the integration of Artificial Intelligence (AI) , the company predicts tire wear, optimizes routes, and ensures fleet availability with operating levels between 80% and 90%, a figure that, in a fiercely competitive environment, becomes a key differentiator.

In a market marked by price volatility, tariffs, and the transition to new mobility technologies , Sánchez warned in an interview with T21 that the key lies in diversification.

“Not all electric, not all Chinese, not all diesel or gasoline. What we recommend to our clients is to diversify and, above all, leave the management of their fleets in the hands of experts,” he noted.

The phrase he frequently repeats is clear: “shoemaker, stick to your last .” For him, Boxtires’ strength lies in freeing companies from the burden of managing their units so they can focus on what they do best: production, distribution, and sales.

If the first 10 years were marked by growth and consolidation, the next decade looks set to be one of reinvention. Boxtires is already working on new business models that seek to stay ahead of industry changes and maintain its position in a market where, as Sánchez said, “only the titans play.”

The company not only celebrated the past, but also made it clear that its sights are set on the future.

“The next 10 years will witness even more profound revolutions in mobility. At Boxtires, we will be the catalyst that drives efficiency and safety in our country’s transportation,” Sánchez emphasized.

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El cargo Boxtires, a decade revolutionizing fleet mobility in Mexico apareció primero en T21.