Cummins announced various movements in its organizational structure, which reach operations in Mexico and Latin America. Among the movements are new responsibilities for Cristina Burrola, who had assumed her position as vice president for Latin America in May 2022.

The objective of the changes, Cummins confirmed, is to strengthen the operation in the region and enhance the future leadership position.

As of June 24, Cristina Burrola assumed the role of Vice President of Global Supply Chain for Cummins-Meritor. From this position she will provide a strategic vision to continue innovating with integrated solutions that drive customer success while reduce their impact on the planet.

Originally from Chihuahua, Mexico, Burrola, in just over two years as vice president of Cummins Latin America, was able to lay the foundations for the development of the region towards 2030, generating an annual growth rate of 10% during the last two years. “In addition, she promoted an improvement in diversity and inclusion indicators at different levels within the company,” the statement stated.

“I am incredibly proud of all the effort and commitment that our collaborators have put into achieving the goals and sharing the vision we have of a more prosperous world for all. Today Cummins is in a unique position to lead the energy transition and strengthen its presence,” commented Burrola.

From this movement, other changes were generated, such as Gaspar Aguilar , who in his role as Leader of the New & ReCon Parts and Aftermarket segment for Cummins Meritor Latam, now assumes the coordination for Cummins corporate functions at the Latin American level to guarantee a continuous focus on human development issues for collaborators in the region, security, as well as corporate responsibility actions for the benefit of local communities. Gaspar Aguilar has a career of more than 28 years at Cummins.

Changes for Mexico

The movements had impacts in Mexico, where the structure will be reinforced to strengthen the engine business where the company currently has 60% market share in the heavy duty segment, 40% in the mid-range and 30% in light duty.

Jorge Machuca will continue as leader of the engine business unit for the Latin American region that includes the markets of Mexico, Colombia, Ecuador, Argentina, Bolivia, Uruguay, Paraguay, Peru, Chile , among others; giving the company continuity in its growth plans and a decisive perspective for achieving its objectives.

At the same time, Lucía López assumes commercial management in the engine business unit, serving the original equipment manufacturers in Latin America , where her main responsibility will be to work directly with the different original equipment manufacturers (OEM) to ensure the product plan and guarantee the availability of the engines in their different applications.

To continue serving the needs of carriers in the region, José Arturo García will serve as Latin American fleet service and attention leader. With strong and visionary leadership, Cummins will support end users by ensuring efficient and seamless operation.

“This new structure promises to intensify our growth and take us to the next level of business. We are prepared for any challenge, but above all to take advantage of the opportunities that the market presents us. At Cummins we are ready and we will continue to innovate to grow at the pace the industry needs,” said Jorge Machuca.

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To reinforce Meritor’s commitment to the Mexican market and extend product availability, the company is working on relocating its distribution center in Monterrey, which will begin operations next year.

“We are aiming for the best availability and the highest level of service for our customers, which is why we will centralize the movement of Meritor parts in a single logistics distribution center with the same technology as Cummins in San Luis Potosí,” revealed Leandro Carballo, Aftermarket Director of Cummins-Meritor for LATAM to T21.

The new location will consolidate the parts currently stored at the Ciénega de Flores plant in Nuevo León, as well as accommodate parts from the current aftermarket distribution center.

Carballo added that the new distribution center will be larger than its Cummins counterpart and is projected to start operations during the first semester of 2025.

“We are leveraging Cummins’ technology and knowledge, investing in Monterrey to expand our production at the Ciénega plant, and working to provide better service to our aftermarket customers, enabling future growth in the Mexican market and other Latin American markets,” detailed Carballo.

It is important to note that following Cummins’ acquisition of Meritor, the division is strengthening synergy to have a portfolio of products available for carriers and original equipment manufacturers; from engine and transmission parts to Cummins-Meritor products such as front axles, rear axles, brakes, driveshafts, trailer axles, trailer suspensions, self-inflating tire systems, and spare parts.

“We are striving to offer better service and support to customers who have chosen our products when purchasing their units. The idea is to provide a quality product as soon as possible to keep their businesses moving. The challenge is to ensure that our customers have product availability in the aftermarket,” detailed the executive.

In this regard, Federico García, Sales, Service, and Marketing Director for Mexico and Latin America at Meritor, highlighted in an interview that uptime is the most important factor. Understanding this, the company has a team that is directly serving vehicle manufacturers, both in the aftermarket and in original equipment.

“We are also attentive to the needs of our dealers and, of course, the fleets, because everyone should feel supported at all points of the requirement, from when the truck is born until it is on the road,” detailed García.

Considering the growth of the national fleet but aware of its aging, the brand has an inventory ranging from parts for new vehicles to units that are 30 years old and still in circulation.

Carballo explained that to serve customers, they have an extensive distribution network that can support all types of vehicles.

It is worth noting that to serve fleets, in addition to the necessary parts for maintenance, the brand has focused on training in both the service and spare parts areas. “We have a continuous training program that can be in-person, online, and we have platforms for distributors and customers to be self-taught,” affirmed García.

To all the aforementioned, sustainability and environmental care objectives are added. “We are making significant investments in technology development, whether for hydrogen, natural gas, or diesel engines. And we are headed towards the Destination Zero goal, which aims to move towards zero emissions,” indicated Carballo.

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