Sales of light vehicles in Mexico reached 127,684 units last August, which represents an increase of 11.9% compared to the same month of the previous year and, in turn, is placed as the best month of sales in the year and the best August since 2016 , according to data from the Administrative Registry of the Light Vehicle Automotive Industry (RAIAVL) of the National Institute of Statistics and Geography (Inegi) .

Inegi also reported that during the first eight months of the year, vehicle sales reached almost one million units, with 962,870, a figure that represents an increase of 12.2% compared to what was reported during the same period in 2023.

Given these results, the CEO of the Mexican Association of Automobile Distributors (AMDA) , Guillermo Rosales, said that “with these figures, the light vehicle market in August was higher than AMDA estimated, which stood at 120,459 units. The estimate had a percentage difference of -5.7%.”

In this same context, the report of the Mexican Association of the Automotive Industry (AMIA) and the AMDA revealed that the most prominent brands in the year-to-date are Nissan , with 17.1% of the market, followed by General Motors with 14.0% and Volkswagen with 11.7 percent.

Likewise, some brands such as Mazda and Toyota showed significant increases in their annual sales, with growth of more than 30% in both cases.

In addition, the report highlighted the performance of Chinese brands , which continue to gain ground in the Mexican market . An example is MG Motor , which managed to maintain its share with a slight increase in sales, registering more than five thousand units sold in August 2024, which represents an increase of 0.5% compared to the same month of the previous year.

On the other hand, the Chinese brand Chirey also experienced a significant drop in sales. In August 2024, this brand reported a decrease of 41.4% compared to August last year, selling just over two thousand units.

Thus, so far this year, Chirey has sold 18,813 units , a decrease of 28.1% compared to the same period in 2023. This drop could be linked to strong competition from other brands and changes in the preference of the Mexican consumer.

Despite these challenges, Chinese brands remain important players in the light vehicle market in Mexico, driven by phenomena such as nearshoring . Their ability to adapt to new market conditions and the growing demand for affordable vehicles  allows them to maintain a competitive position.

As nearshoring continues to consolidate itself as a trend, these new brands will continue to expand their presence and participation in the country.

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