Uncertainty in the trucking sector will continue to dictate the pace of unit sales during the first half of 2026, although for Volkswagen Truck & Bus Mexico  and  MAN the strategic focus will be on strengthening their after-sales structure and expanding financing options for their customers, stated Giovanni Juárez, Director of Sales, Marketing and After-Sales for the brand

Last year was a challenging period for new vehicle sales ; however, the company took advantage of the situation to strengthen key areas within its operations, the executive explained.

Juárez commented that one of the priorities was to consolidate the service structure to support the carriers during the operation of their units.

“Without a doubt, 2025 was very challenging in terms of selling new units. However, in our case, it was also a spectacular year in terms of everything we did to strengthen our areas, mainly after-sales,” he emphasized.

As part of this strategy, the brand has made investments in personnel, processes, systems and spare parts inventories, in addition to strengthening its maintenance programs and technical training for its service network.

Recent developments include the addition of a new parts manager—with two decades of experience in the sector—and the opening of a new warehouse to strengthen the availability of components , measures with which they seek to improve customer service and support times.

For the company, after-sales service has become the central focus of its operations . “For us, this year is all about after-sales: we eat, drink, and drink after-sales,” Juárez stated, noting that a solid support network is key to remaining a competitive option in the market.

In parallel, the brand is also boosting financing through TRATON Financial Services , its financial arm, with the aim of offering schemes such as credit and operating leases that facilitate fleet renewal

By 2026, the brand anticipates market performance will be similar to the previous year , with a potential recovery in the second half of the year. In the short term, the industry continues to face uncertainties related to the economy, security, and the renegotiation of the United States-Mexico-Canada Agreement (USMCA) .

Although the direct impact might be limited for some companies, the executive acknowledged that the trade agreement affects the entire production chain of the sector. In this regard, he noted that sentiment within the industry remains positive regarding the review process.

“We are part of the production and value chain, so the USMCA affects us all. What we have seen and what the authorities have communicated is that we are on the right track,” Juárez emphasized.

Comment and follow us on LinkedIn:  @Karina Quintero  /  @GrupoT21

El cargo Volkswagen Truck & Bus Mexico strengthens after-sales service and financing in the face of market volatility apareció primero en T21.

QUERÉTARO, QRO.- The story began before even stepping onto the production line. From the moment you entered, you could sense that something had changed: the renovated architecture, the meticulously cleaned and integrated aisles, and the coordinated movement of employees set the pace for a company that decided to reorganize its operations from within . Volkswagen Truck & Bus Mexico and MAN didn’t just want to showcase their plant; they wanted to convey the meaning behind every step taken in 2025 and the path they’ve charted for 2026.

The first part of the tour led to a building where teams, previously scattered, now work just a few meters apart. The decision to relocate after-sales service within the same complex wasn’t a logistical adjustment but a strategic move: to bring together in one space those who ensure a truck remains operational. The team explained it this way: “ After-sales is the heart of the plant ,” a simple phrase that encapsulates the ideology behind the renovations.

In that environment, another intention was revealed: to improve accessibility. The new connections between levels allow any employee to participate in meetings or training sessions without having to take alternative routes. This inclusion was described as one of the most significant moments of the recent process.

After that introduction, the door opened to the area that supports the production operation. The reorganized plant demonstrated a more agile assembly process than in previous years. The 10 stations and the pre-assembly stage now operate with electronic controls that record every torque applied and every step of the process, generating complete traceability linked to the VIN (a unique number assigned to each vehicle at the time of manufacture). This information is archived to answer any future after-sales questions, a practice that reflects the obsession with detail that was repeated throughout the tour.

Capacity remains at 2,300 units per year , a figure that aligns with a market still recovering after the technological shift from Euro 5 to Euro 6. This transition required a redesign of the plant’s interior, including moving areas, expanding spaces, and receiving parts and kits under a reorganized system that now integrates logistics and production within a few meters of each other.

Previously, the after-sales area occupied part of the production space; moving it to the new offices created an opportunity to expand the line, rearrange flows, improve times and prepare the site for new models.

The assembly sequence revealed a discipline that contrasted sharply with the silence on the floor. Cabs and engines arrive pre-assembled from Brazil, while nearly 400 parts are distributed daily according to the production schedule. Each station receives only what it needs and in the precise order to avoid errors. The SKD system dictates the operating method: Mexico assembles, integrates, adjusts, and validates the final components that will give life to Delivery, Constellation, and Huracán trucks, as well as buses like the 15.210 and the Volksbus 8.230.

There’s a unique feature at the plant: “Here in Querétaro, engine assembly is handled exclusively by women , a unique case within the Volkswagen Group. They explained that their performance, attention to detail, and consistency in assisted operations have made this station a hallmark of the plant, and that they have been in charge of this operation for two years now, following a specialized training process,” said Halley Vieira, head of production and logistics at the plant.

From there, the line begins to raise chassis, assemble suspensions, adjust harnesses, and connect electronic systems. Quality control starts at station one and continues to the last point of the production process. There is also a dedicated electronic network solely for production, where all critical operations and torques, especially those related to safety, are recorded.

Production shutdown gives way to the testing phase. There, in a secluded area, newly completed units are inspected. The atmosphere changes: specialist technicians appear, illuminated stations for detecting faults, and rework zones where every detail, from paint to internal connections, is corrected under supervision. The quality team explained that each unit travels eight kilometers (km) around the plant to detect functional defects.

This requirement is the foundation of a larger transformation: the development of the after-sales service that Volkswagen Truck & Bus aims to consolidate in Mexico. And that’s where one of the day’s key elements comes in: the Parts Logistics Center , also located in Querétaro.

The brand decided to relocate its entire parts business (previously operated from Puebla) to assume full control of inventory, lead times, supply, and distribution. The expansion, which added more than 5,000 square meters (m²) of space , quadrupled the staff and increased capacity from 150 lines per day to 800 , explained Juan Hernández, the brand’s After-Sales Executive Manager.

From this center, materials are shipped to 190 points of sale across the country, and today they can deliver stock orders within 48 hours in major cities , in addition to responding to emergencies in less than 24 hours . This operational leap has raised the service level to 93% , a figure that sets a competitive standard in the heavy vehicle market.

During the presentation, the Director of Operations, Rafael Santos Magalhães, emphasized: “ Many people say they put the customer at the center… we demonstrate it with facts.”

The tour also provided an opportunity to learn about Volks Care, the program that encompasses telematics, maintenance contracts, warranties, 24/7 assistance, training, and digital tools such as the checklist , which now allows customers to view the complete history of their vehicle since delivery. Each pillar of this system addresses an identified need: monitoring, preventing failures, acting quickly, and maintaining customer trust when their truck is out of service .

The intentions for 2026 were stated clearly. Giovanni Juárez, Director of Sales, Marketing, and After-Sales, explained that they are committed to a stronger, more professional dealer network, capable of meeting the standards demanded by the new models . They also want a more robust after-sales service, supported by complete parts control and the digitization of processes.

They explained that having autonomy in parts is not just an operational issue, but a strategic one: without spare parts there is no availability, and without availability there is no business for any freight customer.

Comment and follow us on X:  @karinaquintero  /  @GrupoT21

El cargo With a renovated plant and its own logistics, Volkswagen Truck & Bus Mexico is committed to better after-sales service. apareció primero en T21.

In the recent past, and particularly in 2025, trucking  companies have faced a complex economic environment exacerbated by tariffs imposed by Mexico’s main trading partner, the United States; this has resulted in moderate freight demand and has complicated fleet renewal and growth efforts. 

In the case of original equipment manufacturers, in addition to this drop in vehicle demand, they have to face a growing supply from newly entered brands. 

Between 2020 and 2025, new manufacturers (mainly Asian) entered the country  , expanding the portfolio of options for fleets. However, competition has remained centered around the sector’s established suppliers, led by Kenworth , Freightliner , International ,  Scania , and MAN – VW , which continue to be preferred by carriers due to their service network, technical support, and resale value. 

In this way, carriers have had options in the market such as Foton , Shacman , Sitrak , Dongfeng , Howo and Sany ; among others. 

The retail tractor-trailer market  shows a clear stage of recomposition between 2023 and 2025, with an evident slowdown compared to the record year of 2024. 

According to figures from the National Institute of Statistics and Geography (Inegi) and various opinions gathered by T21, carriers are prioritizing support, guarantee and after-sales service over lower-cost options. 

This data confirms that 2024 was the peak of the cycle, with averages close to 900 units per month, while in 2025 volumes are between 600 and 700 units. 

Even with this contraction, Kenworth and Freightliner maintain their dominance and concentrate most of the national market. 

Comment and follow us on X:  @karinaquintero  /  @GrupoT21

El cargo Safe return on investment in brand selection apareció primero en T21.

In an immersive experience, Volkswagen Truck & Bus Mexico and its partner MAN presented the new Euro VI line , designed to comply with regulations for reducing pollutants in transportation, as well as global environmental goals.

NOM -044 , which establishes the maximum limits for carbon monoxide emissions, indicates that as of January 1, 2025, all new vehicles imported, produced, and marketed in Mexico must comply with Euro VI and EPA 10 technologies .

In this context, the company is already aligned with these regulations and has adopted the corresponding technologies to comply with the new requirements.

From theory to practice

The day started off with a bang! At the event the company called Truck and Road , attendees had the opportunity to test drive trucks and buses on the track.

The event was at 8 a.m. at the Mexico Drive Resort , a private and exclusive racetrack. After a moment of mingling, the action began to the rhythm of Brazilian samba and Latin music, with dancers performing choreography while attendees learned about the Euro VI product range .

The racetrack provided the venue for event guests, accompanied by a specialist driver from the brand, to tour and test drive each model, confirming some of the features mentioned by Volkswagen executives.

Beyond EURO 6

With this slogan, accompanied by the name Espectacular r , the company sought to show important data about the new line of trucks and buses, among which they highlighted:

• Nearly $200 million invested in the design of the new Euro VI line.
• 80% reduction in pollutants.
• 12% improvement in brake efficiency compared to the previous generation.
• 70 new features.
• 8% fuel savings.
• Greater power and torque, with up to 10% more efficiency for all types of applications.

Additionally, the event reported that Volkswagen Truck & Bus closed 2024 with 46,000 units sold, 25% more than in 2023, and remains ranked fourth as the brand with the most sales in its segment.

Rafael Santos Magalhaes, the brand’s Director of Operations; Giovanni Juárez, Director of Sales, Marketing, and After-Sales; Gabriel Alemán, Engineering Manager; and other company executives and leaders spoke at the event to highlight the brand’s strategies, pillars, and goals with this launch.

They commented that the new Volkswagen Truck & Bus line is based on four key pillars: efficiency, comfort, safety and technology .

1. Efficiency:
   • New engines with greater power and lower fuel consumption.
   • Automated transmission with Eco Roll driving mode, which optimizes performance through vehicle inertia.
   • Greater load capacity in models such as the Delivery and the Constellation .
2. Comfort:
   • Air suspensions and parabolic springs reduce noise and improve the operator experience.
   • More spacious cabins with better ergonomics.
3. Security:
   • Advanced systems such as traction control, stability control, hill start assist, and ABS and EBD brakes.
   • Seat belt usage alert on all models.
   • Increased visibility with LED headlights and daytime running lights (DRL).
4. Technology:
   • 10-inch digital display with more than 80 functions for monitoring vehicle performance.
   • Driving habits monitoring system to optimize fuel consumption.

Product range and key improvements

Volkswagen Truck & Bus presented innovations in its main product lines:

• Delivery : Its last-mile line, which incorporates greater power, automated transmission and greater safety.
• Constellation : Featuring new versions with increased torque, automated transmission options, and improved cargo capacity.

The event concluded with a series of practical demonstrations , including hill braking and emergency braking tests, among others.

Regarding the company’s operations, it seeks to continue the growth of its parts center in Querétaro, in addition to expanding its dealership network. The company has also doubled the number of training hours at its Truck & Bus Academy , increasing from 600 to 1,200 per year, covering technical, sales, and customer service areas.

The company also seeks to continue working on inclusion, promoting the participation of women in the industry, with a second generation working in the sector.

Comment and follow us on X: @karinaquintero / @GrupoT21

El cargo Volkswagen Truck & Bus Mexico accelerates in the race to reduce emissions apareció primero en T21.

In an immersive experience, Volkswagen Truck & Bus Mexico and its MAN company present the new Euro VI line , designed to meet the standards for reducing contaminants in transport, as well as global environmental standards.

The NOM-044 , which establishes the maximum limits of carbon monoxide emissions, indicates that from 1 of 2025 onwards all new vehicles that are imported, produced and marketed in Mexico must comply with Euro VI and EPA 10 technologies .

In this context, the company is aligned with its standards and has adopted the corresponding technologies to meet the new requirements.

From theory to practice

¡El día inició con todo! In the event that the company is called, Truck and Road , we provide assistance with the opportunity to provide trucks and buses on the track.

The city is 8 miles from the Mexico Drive Resort , a private and exclusive highway. During a moment of convivencia, the action initiated by the rhythm of Brazilian samba and Latin music, with dancers that have coreografías minetras los assistentes conocían la range de products Euro VI .

The highway track is the scene for those invited to the event, in the company of a specialist driver of the brand, to check and verify each model, to confirm the characteristics mentioned by the Volkswagen guidelines.

More to EURO 6

With this in mind, along with the number of shows , the bus company highlights important data on the new line of trucks and buses, among those that are destroyed:

• Cerca de 200 million dólares invertidos en la design de la nueva linea Euro VI​.
• 80% reduction of contaminants.
• 12% improvement in the efficiency of previous generation brakes.
• 70 new functions.
• 8% fuel savings.
• Greater power and torque, with 10% more efficiency for all types of applications.

Rafael Santos Magalhaes, director of Operations of the brand, Giovanni Juárez, director of Sales, Marketing and Postventa, Gabriel Alemán, manager of Engineering, between other directions and leaders of the company, he spoke in the event, to destacar las strategies, pillars and metas of the brand with this launch.

Please note that the new Volkswagen Truck & Bus line is based on four key pillars: efficiency, comfort, safety and technology .

1. Efficiency:
   • New engines with greater power and lower fuel consumption.
   • Automatic transmission with Eco Roll operating mode, which optimizes performance through vehicle inertia.
   • Major cargo capacity in models such as Delivery and Constellation .
2. Comfort:
   • Suspensions of pneumatic tires and parabolic cables reduce noise and improve the operator’s experience.
   • Cabins more spacious and with better ergonomics.
3. Safety:
   • Advanced systems such as traction control, stability control, steering assistance and ABS and EBD brakes.
   • Warning of safety belt use on all models.
   • Greater visibility with LED lights and daytime running lights (DRL).
4. Technology:
   • 10-inch digital screen with more than 80 functions for vehicle downtime monitoring.
   • Home heating monitoring system to optimize fuel consumption.

Range of products and key improvements

Volkswagen Truck & Bus presents innovations in addition to its main product lines:

• Delivery : On the last mile line, which incorporates greater power, automated transmission and greater security.
• Constellation : This includes new versions with greater torque, automated transmission options and improved charging capacity.

The event is surrounded by a series of practical demonstrations that include slow braking and emergency braking, among others.

As for the company’s operations, this busca continues the growth of its business center in Querétaro, in addition to expanding its dealerships. The company has also duplicated the capacity hours at the Truck & Bus Academy , ranging from 600 to 200 a year, excluding technical areas, sales and customer attention.

The company also has to work in the inclusive sector, driving the participation of women in the industry, with a second generation of work in the sector.

Comments and texts in X: @karinaquintero / @GrupoT21

El cargo Volkswagen Truck & Bus Mexico will accelerate on the road to reduce emissions apareció primero en T21.