Despite being people who are already outstanding in their fields of action, those who received the “Mexico in your hands” award on Tuesday night pledged to continue working and finding improvements for and in the country.

Among the more than 20 individuals who were recognized by the National Fraternity of United Organizations for Mexico , the civil organization that administers the award, is José Manuel Amador , who currently serves as Growth Facilitation Manager at Maersk Mexico .

“Receiving this award is not the end of the journey, it is a new beginning to continue inspiring others because Mexico is not only in our hands, it is in our actions, words and in our hearts,” said Amador during the presentation of his recognition.

The “Mexico in your hands” award received by the logistics executive is part of the Gold Series , which is celebrating its first two editions, although the award has already been in place for 11 years and is led by Armando Olvera, president of the National Fraternity of Organizations United for Mexico.

“I dedicate this recognition to all the people who have walked alongside me, to my parents and sister, to my wife and children for their support, and to all those people who believe that building a better Mexico begins with small actions and with dreams that we turn into realities with deep love for our nation,” said José Manuel Amador.

Among the names of the other characters are María Antonieta de las Nieves , a famous actress remembered for her performance as “Chilindrina” in the program El Chavo del 8 , as well as Laura Zapata, Mauricio Herrera, also prominent actors; Joel José, actor and singer (son of the famous Mexican singer José José); businessmen such as Lucero Barra Reyes, Ema Lorena Alvarado, Jorge Francisco Ojeda García and José Luis Blancas, among others.

José Manuel Amador, a career in Mexican logistics

Below we present the path traced by José Manuel Amador, winner of the “Mexico in your hands” Gold Series 2024 award:

• Logistics Supervisor: Coordination and attention to route reports to bank branches and armored units (April 1997-August 2001), Banca Serfin–Santander México.
• Head of Billing: Customs Control (December 2002-August 2003), Railroad and Terminal of the Valley of Mexico (Ferrovalle).
• Operations Coordinator: (September 2003-April 2004), TMM ROAD RAILER MEX-MONTERREY-MEX.
• Intermodal Operations Supervisor: April 2004-June 2006, Maersk Line, Intermodal Operations Lázaro Cárdenas, Michoacán.
• Business Development:   Base Manager (June 2006-September 2008), Cemex Transport Mexico Logistics, Veracruz, DF
• Operations Manager: (September 2008-April 2009), Jorullo Transport, Lázaro Cárdenas, Michoacán.
• National Commercial Manager: (April 2009-November 2010), Multipack Logistics Companies, Multipack Transport.
• Intermodal Transportation Manager: (March 2011-June 2013), APMT Mexico Inland Services.
• Intermodal Execution Manager: (June 2013-May 2015), Maersk Mexico.
• Product Technical Sales Manager: (May 2015-July 2020), Maersk México.
• Growth Enablement Manager: (June 2020-current), Maersk México.

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Despite being people who are already outstanding in their fields of action, those who received the “Mexico in your hands” award on Tuesday night pledged to continue working and finding improvements for and in the country.

Among the more than 20 individuals who were recognized by the National Fraternity of United Organizations for Mexico , the civil organization that administers the award, is José Manuel Amador , who currently serves as Growth Facilitation Manager at Maersk Mexico .

“Receiving this award is not the end of the journey, it is a new beginning to continue inspiring others because Mexico is not only in our hands, it is in our actions, words and in our hearts,” said Amador during the presentation of his recognition.

The “Mexico in your hands” award received by the logistics executive is part of the Gold Series , which is celebrating its first two editions, although the award has already been in place for 11 years and is led by Armando Olvera, president of the National Fraternity of Organizations United for Mexico.

“I dedicate this recognition to all the people who have walked alongside me, to my parents and sister, to my wife and children for their support, and to all those people who believe that building a better Mexico begins with small actions and with dreams that we turn into realities with deep love for our nation,” said José Manuel Amador.

Among the names of the other characters are María Antonieta de las Nieves , a famous actress remembered for her performance as “Chilindrina” in the program El Chavo del 8 , as well as Laura Zapata, Mauricio Herrera, also prominent actors; Joel José, actor and singer (son of the famous Mexican singer José José); businessmen such as Lucero Barra Reyes, Ema Lorena Alvarado, Jorge Francisco Ojeda García and José Luis Blancas, among others.

José Manuel Amador, a career in Mexican logistics

Below we present the path traced by José Manuel Amador, winner of the “Mexico in your hands” Gold Series 2024 award:

• Logistics Supervisor: Coordination and attention to route reports to bank branches and armored units (April 1997-August 2001), Banca Serfin–Santander México.
• Head of Billing: Customs Control (December 2002-August 2003), Railroad and Terminal of the Valley of Mexico (Ferrovalle).
• Operations Coordinator: (September 2003-April 2004), TMM ROAD RAILER MEX-MONTERREY-MEX.
• Intermodal Operations Supervisor: April 2004-June 2006, Maersk Line, Intermodal Operations Lázaro Cárdenas, Michoacán.
• Business Development:   Base Manager (June 2006-September 2008), Cemex Transport Mexico Logistics, Veracruz, DF
• Operations Manager: (September 2008-April 2009), Jorullo Transport, Lázaro Cárdenas, Michoacán.
• National Commercial Manager: (April 2009-November 2010), Multipack Logistics Companies, Multipack Transport.
• Intermodal Execution Manager: (June 2013-May 2015), Maersk Mexico.
• Product Technical Sales Manager: (May 2015-July 2020), Maersk México.
• Growth Enablement Manager: (June 2020-current), Maersk México.

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From the Covid pandemic to current geopolitical conflicts, the automotive sector in Mexico faces a series of logistical challenges that have forced companies to seek quick solutions. According to Kaizad Dalal, head of Automotive at Maersk Mexico , the lack of shippers and other specialized transports has driven the use of containers to move new vehicles, which represents an immediate response to the saturation in supply chains.

“With containers we can transport between two and three vehicles per unit, which facilitates shipments in the face of market restrictions,” explained Dalal, interviewed at Automotive Logistics & Supply Chain Mexico .

This option, although more expensive than the Roll-on, Roll-off (RoRo) maritime method, allows greater flexibility and frequency in shipments, preventing vehicles from being stranded in plants or warehouses .

Unlike RoRo, which requires vehicles to be driven on and off the ship and operates at less frequent intervals, container shipping offers weekly departures and access to a greater variety of ports globally.

Dalal stressed that the global logistics crisis, intensified by competition in the Asian market and demand for transport services, has a direct impact on operations in Mexico.

“In 2023, many of the available transports were reserved by the Chinese market, leaving Europeans without the capacity to meet local demand,” Dalal explained.

Maersk, which recently adopted a logistics integrator model , is seeking innovative alternatives to serve its customers. Among these is the use of disposable racks for transporting vehicles , eliminating the need to import or return them, which reduces time and costs.

“We implemented this solution a few months ago and it has worked to simplify the operation,” Dalal said.

In addition, the company is using artificial intelligence to monitor risks in real time and optimize operations. These tools allow customers to gain insights into the status of their supply chains and make informed decisions.

“For example, we can identify where risks are in the chain and how to avoid them before they affect operations,” Dalal said.

On the other hand, regarding the impact of Chinese automotive investments in Mexico, Dalal expressed a relatively optimistic outlook.

“The big brands seem to be here to stay; they are investing heavily in the country,” said the head of Automotive at Maersk.

However, he acknowledged that geopolitical uncertainty remains a factor limiting long-term projections.

With these solutions, Maersk adjusts its operations to meet the constraints of today’s market and offer logistics alternatives that meet specific market needs.

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Automotive sector leaders discussed the changes that the logistics of the automotive industry in Mexico are undergoing, given the entry of new manufacturers and the redesign of distribution routes, both nationally and internationally, with a focus on how to respond quickly and efficiently to growing demand.

In this regard, the specialists agreed that the industry requires a comprehensive rethinking , in which flexibility, effective communication and the integration of new technologies play a fundamental role.

In this way, within the framework of the 10th edition of Automotive Logistics & Supply Chain Mexico , Roberto Zavala, Vice President of Operations in Mexico for Wallenius Wilhelmsen , highlighted that one of the main changes in the industry is the transition from centralized networks to decentralized networks , which allows for better adaptation to fluctuations in demand and the distribution of risks.

Zavala explained that this reconfiguration of the logistics network is essential to respond to the growing volumes of vehicles entering and leaving Mexico.

He also stressed the need to be prepared to face possible crises in the coming years, since having diversified options gives the industry greater resilience.

For his part, Carlos Eudave, Senior Manager of Vehicle Logistics at Nissan Mexicana , highlighted the importance of having dedicated logistics services that provide greater security and control in the flow of vehicles , especially in the context of fluctuating production volumes.

“These types of services allow companies to protect their business and optimize resources,” said Eudave.

However, it acknowledges that the implementation of these services requires careful evaluation to ensure that cost competitiveness is maintained.

Eudave also mentioned that this strategy allows the company to have greater adaptability to unexpected changes in demand.

Kaizad Dalal, head of automotive at Maersk Mexico , discussed the innovative use of containers in vehicle transport as a response to the disruptions that have affected the sector.

“Although containers were a temporary measure, they are now emerging as a permanent solution that coexists with other methods of transport,” Dalal explained.

In addition, Hector Martinez, head of the Export Sales and Logistics Department CBU at Honda de Mexico , added that effective communication with suppliers and shipping companies is crucial to avoid delays and maintain the flow of products.

“Clear communication is essential to ensure that everyone is aligned and corrective action is taken in a timely manner,” Martinez said.

He also stressed that establishing weekly communication with logistics partners allows Honda to quickly adapt to changes in the supply chain and resolve problems before they significantly affect the distribution flow.

Experts agreed that the lack of adequate infrastructure remains one of the main obstacles to optimizing automotive logistics in Mexico.

According to them, currently, many port facilities and logistics centres do not have the capacity to handle the volume of vehicles required by the market, which limits growth potential.

However, to alleviate this situation, some companies are exploring the development of new facilities specialized in vehicle handling and the expansion of connection points in strategic cities such as Monterrey and Mexico City.

On another note, the impact of recent changes in Mexican labor legislation was also a relevant topic on the panel. Roberto Zavala commented that the implementation of new regulations generates additional pressures on the industry, which forces companies to rethink their staff retention and recruitment strategies.

According to Zavala, maintaining a trained and stable workforce becomes essential to ensure the continuity of operations, especially in an environment where efficiency and speed in the supply chain are critical.

This, according to Wallenius Wilhelmsen vice president, requires significant investment in training and a focus on employee well-being to keep employees engaged.

Technology is also emerging as a key ally in meeting these challenges. The panellists highlighted that the implementation of digital and artificial intelligence solutions in automotive logistics systems allows not only for better vehicle tracking, but also for optimising decision-making processes.

“Access to quality data is invaluable for managing efficient logistics and anticipating disruptions before they occur,” Dalal added.

Finally, the specialists agreed that the future of automotive logistics in Mexico depends on the sector’s ability to be more agile and adaptable to market changes. Collaboration between different actors in the chain, such as manufacturers, logistics providers and authorities, will allow responding to the demands of a sector in constant evolution.

“It is vital that all those involved work together, establishing clear trade agreements and protocols that allow for rapid adaptation to market needs,” concluded Héctor Martínez.

Panellists anticipated that next year will be marked by greater stability, although they stressed that contingency preparedness will be a decisive factor in remaining competitive.

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