Automation has ceased to be a futuristic promise and has become a central component of Walmart Mexico and Central America’s logistics strategy. The company announced the integration of robotic technology at its Megapark in Tepotzotlán, State of Mexico, a move aimed at accelerating e-commerce order fulfillment , improving operational accuracy, and strengthening a logistics network that already distributes millions of items nationwide .

The stakes are high. The technological solution installed at the e-commerce-focused distribution center involved an investment of over 400 million pesos (MXN) and will quadruple order fulfillment productivity, at a time when the growth of e-commerce is increasingly putting pressure on supply chains to respond with speed and accuracy.

“What we are inaugurating here today is much more than new technology. It is a new way to grow, to collaborate, to better serve Mexico,” said Gastón Wainstein, Senior Vice President of Supply Chain and Real Estate for Walmart Mexico and Central America, during the event held at the logistics complex in the State of Mexico.

The executive explained that the operation incorporates “goods-to-person” and “pick-to-person” systems , whereby robots transport products directly to associates, avoiding long journeys within the warehouse and concentrating tasks at consolidation and dispatch stations. “This allows us to prepare many more orders faster, more safely, and with complete accuracy, combining the best of automation with the talent of our people,” he stated.

The automation of the Megapark is part of a broader strategy to strengthen Walmart’s logistics infrastructure in Mexico, supported by a network comprised of three Fulfillment Centers located in the State of Mexico (Tepotzotlán), Guadalajara, and Monterrey, in addition to five omnichannel distribution centers in Mexicali, Chihuahua, Culiacán, Villahermosa, and Mérida. These facilities not only process e-commerce orders but also supply physical stores in their respective regions . Furthermore, 61 Last Mile Hubs are responsible for connecting merchandise with the end consumer daily.

From Tepotzotlán, along with its fulfillment centers and omnichannel network, the company distributes millions of items to e-commerce customers throughout Mexico. In the State of Mexico alone, Walmart operates distribution centers in Cuautitlán, Chalco, San Martín Obispo, Santa Bárbara, and its own Megapark, in addition to more than 460 stores.

Cristian Barrientos, CEO and president of Walmart Mexico and Central America, stated that this logistical transformation responds to the need to more intelligently connect the company’s physical, technological, and human network . “The automation here at the Megapark e-commerce distribution center is precisely that connection made real. It marks a turning point in how we supply and deliver to our millions of customers,” he noted

The executive noted that Walmart has more than 3,300 stores in over 600 cities across the country and more than 200,000 associates in Mexico, a structure that is now seeking to enhance itself with technology to support the growth of e-commerce. In this context, he highlighted that the company announced investments of 43 billion pesos in Mexico and Central America this year, directed towards infrastructure, new stores, supply chain, and technology.

Part of that investment will be concentrated in the State of Mexico. Barrientos announced that Walmart will invest more than four billion pesos in the state during the 2026-2027 period , where it currently employs approximately 33,000 associates. More than two thousand people work at the Megapark e-commerce distribution center alone .

The logistical importance of the State of Mexico was also underscored by state authorities. Laura González, the state’s Secretary of Economic Development, described the project as “a materialized investment that transforms the way e-commerce operates in our country,” while also defending the state’s position as “the logistical heart of the country . “

The official highlighted that the logistics sector in the State of Mexico grew 12.8% annually during 2024, exceeding the national average, and that it comprises 2,945 logistics-related businesses and more than 716,000 jobs. “We not only participate in national logistics, but we lead its expansion,” she stated.

Similarly, Horacio Duarte Olivares, Secretary General of the Government of the State of Mexico, affirmed that every investment in logistics infrastructure represents greater job opportunities and economic dynamism for the state . “Thank you very much for trusting in the State of Mexico and making it possible for our economy to grow,” he expressed.

Beyond automation, Walmart made it clear that the goal is to build a scalable operation to support the growth of e-commerce in Mexico. “Today, this opening marks the transition from traditional logistics to automated and robotic logistics ,” Wainstein summarized. “I think I’m not mistaken in saying that there is no other operation with this level of automation in the country.”

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Amazon , the e-commerce company, launched Amazon Supply Chain Services (ASCS),  offering its freight, distribution, fulfillment, and package delivery capabilities to companies of all types and sizes worldwide.

With this launch, the US firm expands its third-party logistics capabilities to support companies in sectors such as healthcare, automotive, manufacturing, and retail .

“Amazon is bringing the infrastructure, intelligence, and scale of its supply chain services to businesses around the world, similar to how Amazon Web Services did with cloud computing, and with the launch of ASCS, we are confident that we can offer any other company access to the same cost efficiency, reliability, and speed that we have built for customers,” said Peter Larsen, vice president of Amazon Supply Chain Services.

He noted that leading brands such as Procter & Gamble , 3M , Lands’ End , and American Eagle Outfitters are among the first to subscribe to ASCS, as they now rely on Amazon’s logistics network throughout their supply chain.

He noted that they currently support hundreds of sellers, moving billions of items worldwide each year.

“Amazon has added value at every stage of our supply chain, from cross-border logistics to warehousing and package delivery,” said Todd Bairstow, founder of Finer Form .

He emphasized that ASCS’s difference is not just a single service but the capacity, speed, and reliability that each offering includes for cargo across the network, encompassing goods by sea, air, land, and rail, as well as a variety of options, including time-delayed shipments, simplified bookings, customs clearance, and end-to-end shipment visibility.

In addition, the company allows businesses to import, store, and position inventory closer to demand, and fulfill customer orders through their sales channels, all within a single network.

It also offers shipping solutions for orders placed through all sales channels, with delivery speeds of two to five days and service seven days a week.

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The fitness industry in Mexico continues to expand, and with more than 10,000 gyms registered in 2023, according to IHRSA data , the demand for equipment becomes key for the sector with companies such as Matrix Fitness , which is part of the Johnson Health Tech Group , which has recently strengthened its operation with the opening of a new distribution center (cedis) in Querétaro.

This center, with more than 10,000 square meters , is located in the Airport Industrial Park , a strategic location that improves delivery times and guarantees the availability of spare parts throughout the country.

Leopoldo Torres , CEO of Matrix Fitness Mexico, explained in an interview that the choice of Querétaro is due to several factors.

“The square meter is cheaper than in Mexico City, and the overcrowding in the capital made operations difficult. Now we can more efficiently supply the center and north of the country, where the demand for gym equipment is very high ,” Torres said.

This is because the north of the country is a key region for the brand, as the influence of the U.S. market has driven a stronger fitness culture in cities like Monterrey, Tijuana, and Chihuahua.

Matrix Fitness’s logistics have been transformed to respond more quickly to market needs.

Thanks to this new distribution center, which pays into the company’s property in Mexico City, delivery times have been reduced from one week to just two days in urgent cases , representing a key competitive advantage.

Additionally, the location within an industrial park allows for safer and more efficient handling of shipments.

“We have greater capacity to receive trailers, schedule overnight loading, and ensure the security of the merchandise ,” the executive added.

Matrix Fitness has also implemented several improvements to its supply chain to ensure more efficient logistics, including the incorporation of SAP and RFID technology for more precise inventory control.

“We’ve migrated to a SAP system and are using RFID to manage incoming and outgoing merchandise. We’ve also hired staff with experience working in large companies like Colgate-Palmolive, which has allowed us to improve our processes and make them more efficient ,” explained Leopoldo Torres.

By 2025, Matrix Fitness plans to equip more than 1,000 new units in Mexico , a growth that poses challenges in storage, distribution, and technical service.

The company has responded to these challenges with a comprehensive strategy , starting with the expansion of its distribution network , with more than 20 thousand square meters in Mexico.

On the other hand, it seeks to automate logistics processes to improve inventory accuracy and optimize delivery times; and to train technicians specialized in equipment maintenance, a key service in the industry.

Globally, Johnson Health Tech has also strengthened its manufacturing with a new plant in Vietnam , aiming to optimize production and reduce logistics costs.

This expansion seeks to mitigate the impact of trade tariffs and ensure the supply of key components.

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Walmart Mexico and Central America (Walmex) reported that it has strengthened its logistics network to serve its more than five million daily customers during this sixth edition of El Fin Irresistible , a seasonal event typical of the largest self-service store chain that began on November 7 and will end on November 20.

Walmex moved more than 1.5 billion boxes of products this year , with 3,065 stores and clubs, 21 distribution centers and an expanding last mile network.

With more than 31 thousand postal codes covered, 17 omnichannel routes and 34 delivery stations, Walmart de México y Centroamérica has strengthened its logistics, with 1.2 million square meters of facilities.

Walmex recently announced the laying of the first stone of what will be its 34th distribution center in the region , located in the municipality of Silao, Guanajuato, which will have the capacity to serve more than 600 stores and clubs in Aguascalientes, Guanajuato, Jalisco, Michoacán, Querétaro, San Luis Potosí, Tamaulipas and Zacatecas.

The group has also made some improvements to its technology, such as the introduction of robots to speed up order picking, as well as X-ray systems to ensure correct shipments of high-value items.

In this regard, the group has made use of its distribution centers in Chihuahua, Mexicali and Villahermosa to cover omnichannel demand, which are already enabled for last-mile deliveries.

Walmart Mexico and Central America operates with a team of more than 18,500 associates , guaranteeing efficient supply in all its stores and clubs throughout Mexico.

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