The rapid adoption of disruptive technologies, such as Artificial Intelligence (AI) , is revolutionizing various relevant sectors of the economy such as logistics, whose innovations have also made it possible to optimize processes in supply chains with a focus on sustainability and efficiency.

In this regard, Oracle presented new AI-powered logistics and order management capabilities within Oracle Fusion Cloud Supply Chain & Manufacturing (SCM) , which seeks to optimize shipment visibility, reduce costs and strengthen decision-making in the logistics sector.

According to PwC ’s global survey “Reinventing Supply Chains to 2030” , only 12% of companies have implemented resilience strategies in their supply chains, while the remaining 88% are still in the process of transformation.

Srini Rajagopal , vice president of Logistics Product Strategy at Oracle, emphasized the importance of such capabilities in an increasingly dynamic business environment.

“To successfully navigate a complex global landscape, supply chain leaders need agile and efficient processes that enable them to diversify their supplier networks, adapt transportation and logistics strategies, and comply with changing regulations,” Rajagopal said.

The implementation of these tools includes solutions that will allow companies to improve the planning and execution of transport, streamline global trade and order management, with a focus on reducing emissions and regulatory compliance, as well as efficiency in the management of trade tariffs.

Route prediction and a transportation emissions calculator are some of the main functions, Oracle said in a statement.

According to PwC, 49% of companies use AI in inventory planning and optimization, 40% in logistics planning and execution, and 38% in order management.

“New AI-powered capabilities in Oracle Cloud SCM provide data-driven insights to optimize these processes and strengthen supply chain resilience and sustainability,” Srini Rajagopal said.

According to the Statista portal , the Mexican Artificial Intelligence market reached a value of three thousand 7 billion dollars (mdd) in 2024, which meant an increase of 30% compared to the previous year, when its value was two thousand 820 mdd .

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On Wednesday night, the winners of the XXIV National Logistics Award were announced , granted by the #SoyLogístico Association , which highlights the work and commitment of companies, teachers and professionals who drive growth and efficiency in the national supply chain.

Since its first edition, the award has sought to promote innovation, talent development and strengthening collaboration within the sector, awarding more than 100 Tamemes in these 24 years.

David Martínez, president of the organizing committee, stressed that the association has been consolidated around four fundamental pillars : university links, education and updating, generation of logistical information and grouping and representation.

“University involvement is one of the most important pillars, as it speaks to the future of logistics in Mexico and the commitment to new generations,” said Martínez.

For his part, Virgilio Paniagua, president of the #SoyLogístico Association, stressed the importance of collaboration in the current global context, marked by polarization and challenges of various kinds.

“The world is facing significant changes, and it is essential that we address these challenges together. This award is not only a recognition of those who have worked hard in the supply chain, but also a call to continue joining forces,” said Paniagua.

He also acknowledged that Mexico, as the world’s 12th largest economy, has the potential to become one of the leading economies globally, and the logistics sector is a key element in achieving this.

During the event, the Association of Logistics Operators of Mexico (AOLM) was also recognized for 10 years promoting innovation and logistics efficiency.

“Innovation is one of the fundamental pillars of our work. At AOLM, we actively collaborate with SoyLogístico to continue promoting this sector, which is crucial for the development of our country,” said Antonio Castro, president of AOLM.

This year’s seven award winners were:

Academic Category

Luis David Berrones Sanz, research professor at the Autonomous University of Mexico City (UACM) .

Executive Category

Eutimio Fernández Egurrola, founding partner of Loyalty Logística y Distribución  and member of the Editorial Board of Grupo T21.

Juan Carlos Aderman Torres Septién, Head of Transport LATAM at DHL Supply Chain .

Category Company

Unilever , for its Health Fairs for Transporters project .

Bimbo , for its Command Center project by Grupo Bimbo.

Logistics Service Provider Category

Scania , for its Scania Drivers project.

Maypo Pharmacists , for their home delivery project for patients living with Hemophilia.

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