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Peak demand puts the last mile to the test

T21 Media — Fri, 04 Sep 2026 00:17:04 +0000

Planning errors, purchase delays, and unexpected variations in demand often end up putting pressure on the last mile, so anticipating transportation needs and sharing scenarios with suppliers is key to dealing with sales peaks, according to Jorge Pinzón, Logistics Director at Price Shoes .

According to the executive, one of the keys is to build trusting relationships with suppliers and communicate in advance the different scenarios that could arise during high demand seasons.

“One thing that has worked really well for me is building trust and collaboration with suppliers,” Pinzón said.

He explained that the last mile often suffers the consequences of problems generated in earlier stages of the chain , from a delay in purchases to planning that did not respond to the actual behavior of demand.

Therefore, the strategy involves presenting different scenarios to transportation providers beforehand. Pinzón exemplified that, for a season like El Buen Fin (Mexico’s Black Friday equivalent) , the required capacity can be communicated under different levels of demand, even considering scenarios where up to 300 transport units might be needed .

Rather than demanding that capacity when the increase in orders has already occurred, he considered it necessary to involve the supplier from the planning stage so that they can also prepare.

“It’s about anticipating things (…) sitting down with the supplier and saying, ‘Of everything that came out, this is what’s happening, get ready,’” he explained.

In this process, Pinzón referred to Collaborative Planning, Forecasting, and Replenishment (CPFR) , a system based on sharing information among supply chain participants to jointly plan demand and supply. In his experience, this collaboration helps reduce the volatility and pressure that logistics and operations departments subsequently face.

Communication also allows for the early identification of problems within the supplier itself. Pinzón recounted the case of an operation in which a logistics partner faced high staff turnover and gave 30 days’ notice that it might stop serving a certain area.

This visibility allows for exploring alternatives before capacity shortages impact deliveries. During the panel, the discussion focused on e-commerce operations aiming to meet delivery windows of 24 to 48 hours .

Faced with increasingly variable demand, sharing scenarios, anticipating needs, and understanding supplier limitations can provide greater reaction time and prevent the last mile from having to resolve, against the clock, problems originating in earlier stages of the chain.

According to industry estimates, the last-mile market in Mexico could exceed $3.6 billion by 2030, with a compound annual growth rate of 7.4%, driven by the expansion of e-commerce and the change in consumer habits.

Comment and follow us on LinkedIn: @Karina Quintero  /  @GrupoT21

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Carlos Francisco Pérez Zavaleta, a young vision to transform logistics

T21 Media — Thu, 06 Aug 2026 23:28:54 +0000

The ports were the starting point of a story that today involves much more than just cargo . There began the journey of Carlos Francisco Pérez Zavaleta, who a little over a decade ago decided to embark on and build a project that, with hard work and a long-term vision, has become a business group specializing in logistics and trucking. “I came from the bottom,” he summarizes, recalling the first steps of a career that, he affirms, has been built from the ground up.

With 13 years of experience in the sector, she began her career in administrative and billing processes. She later joined operations departments at a coffee exporter and a soft drink bottling company, experiences that allowed her to gain firsthand knowledge of the challenges of the logistics chain before taking the helm of her own businesses.

Ten years ago, he founded Transportes GLIZIM , a company that currently operates a fleet of over 60 vehicles in the ports of Veracruz, Altamira, and Lázaro Cárdenas. Over time, this project led to the creation of two other companies: one dedicated to the storage of maritime containers and another specializing in the manufacture of equipment for the trucking industry, such as container chassis, platforms, and dollies, thus expanding the range of services offered by his business group.

His experience has developed in areas such as logistics traceability, operations management, strategic planning and business development, knowledge that has accompanied the growth of his companies and strengthened his vision of an industry that demands adaptability and continuous improvement.

In addition to his role as an entrepreneur, he is actively involved in industry organizations. He currently heads the Southeast Region Youth Commission of the National Chamber of Freight Transportation (Canacar) and is a member of the Veracruz Port Mobility Commission , where he collaborates on initiatives related to the development of the trucking industry.

His training includes studies in Industrial Engineering in International Operations, Administration and International Business, as well as a Master’s degree in Business Administration, preparation that he complements with the experience acquired in the daily operation of transport and logistics.

Looking back on his career, he acknowledged that one of the most challenging moments was the pandemic , a period that tested companies’ ability to adapt and forced him to find new ways to respond to a changing environment. That experience reinforced a conviction he holds to this day: challenges are also opportunities to evolve.

For Pérez Zavaleta, the future of trucking depends on the participation of new generations . He believes that young people must become increasingly involved in logistics, incorporate tools like artificial intelligence, and leverage technology to promote best practices within a constantly evolving industry. This vision has earned him a place among T21’s 21 Young Leaders .

Comment and follow us on LinkedIn: @Karina Quintero  / @GrupoT21

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Tresguerras accelerates growth in 2026 despite economic slowdown and uncertainty

T21 Media — Wed, 13 May 2026 21:12:36 +0000

The economic slowdown , uncertainty surrounding tariffs , and cautious investment continue to shape the trucking industry in Mexico. Even so, Autotransportes de Carga Tresguerras reported a start to 2026 with double-digit growth and better expectations than last year.

Jorge Enrique Almanza Mosqueda, president of the company’s board, acknowledged that 2025 was a difficult year for the sector , after the trucking industry grew by only 0.5%, according to figures from the National Institute of Statistics and Geography (Inegi) .

“How can we grow if our customers don’t grow, don’t sell more, and don’t ship more?” the executive asked, speaking about the impact that economic uncertainty and tariff threats have had on investments and the movement of goods.

Despite this outlook, Almanza assured that the company managed to close last year with a real growth of 2.5% , discounting inflation, and that for 2026 the prospects look more favorable , although still far from the dynamism that the sector would expect.

“The year hasn’t started badly for us; it’s started better than last year. We’re seeing growth of just over 10%,” he commented.

The executive explained that, given the current environment, the company adjusted its expansion expectations. While Tresguerras historically maintained growth rates of around 10% annually in units, this year they decided to project 5% growth.

Even so, María Guadalupe Mancera Pérez, general director of Autotransportes de Carga Tresguerras, pointed out that the company maintains an accumulated growth of 14% , although below the 17% initially budgeted for 2026.

“It is still possible that it will improve significantly because our highest demand is in the last four months,” Mancera explained.

For Tresguerras, one of the key factors in maintaining competitiveness in a pressured market has been the quality of service. Almanza Mosqueda explained that the company has been working on quality processes for over 30 years and has maintained ISO 9001 certifications since 2001.

The Chairman of the Board indicated that the company has also strengthened its infrastructure, expanding terminals, renewing its fleet, and developing its own technology for operation and monitoring.

Tresguerras currently operates a fleet of 3,400 highway trucks (over 90% tractor-trailers) and 1,200 last-mile delivery vehicles. It also has 214 terminals across the country, with a virtually nationwide presence.

Almanza Mosqueda highlighted that the company maintains one of the fleets with the lowest average age in the industry, close to three years.

In parallel, Mancera Pérez added that the company has strengthened technological areas focused on artificial intelligence, data science, and real-time visibility for customers, seeking to offer greater traceability and security in operations.

The executive noted that one of the elements most valued by customers today is the ability to monitor cargo in real time and ensure shipment safety.

Comment and follow us on LinkedIn: @Karina Quintero  /  @GrupoT21

El cargo Tresguerras accelerates growth in 2026 despite economic slowdown and uncertainty apareció primero en T21.