Light vehicle sales in Mexico showed signs of slowing at the beginning of the second half of the year. According to data from the National Institute of Statistics and Geography (INEGI) , a 0.6% drop was recorded in July compared to the same period last year, with 124,480 units sold.

However, July showed a recovery compared to the previous month, with a 7.3% increase, with sales of 8,418 additional units, although the performance fell below industry expectations. The Mexican Association of Automotive Dealers (AMDA) had projected sales of 124,858 units for the month, which represented a 0.3% contraction .

Regarding the cumulative sales for January and July 2025, INEGI reported a 0.3% drop compared to the same period last year, recording 833,824 vehicles sold.

Despite the decline, sales levels for July 2025 remain 17.3% higher than those for the same month in 2019 , when 106,104 vehicles were sold. Furthermore, the cumulative January-July 2025 sales figure is 11.7% higher than those for the same period in 2019, indicating that the market is at higher levels than before the pandemic.

In terms of brand sales, Nissan took first place with an 18.2% share , selling 23,614 units; followed by General Motors with 13.3%, selling 15,919 vehicles; and Volkswagen held third place with an 11.3% share, registering 13,902 vehicles sold.

The economic environment has also influenced market behavior. Headline inflation stood at 3.55% annually in the first half of July , while the automobile purchase price index increased 1.89% over the same period.

The light vehicle market faces a complex environment marked by factors such as rising unit prices and trade uncertainty. Although Mexico secured a 90-day extension on new tariffs with the United States, levies on key inputs for the sector, such as steel and aluminum, remain in place.

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