Jetour Appoints Julio Ascorve Zermeño as New General Director in Mexico

To consolidate its position in Mexico, Jetour has made changes in its executive team, appointing Julio Ascorve Zermeño as the new General Director, who will lead the brand in the country, according to a press release from the company.

Ascorve replaces Víctor Manuel Villanueva, who concluded his term in June after leading Jetour’s launch in Mexico and establishing a network of over 45 service points.

According to a statement signed by Miguel Ángel Velasco, CEO of LDR Solutions, the holding company responsible for operating Jetour in Mexico, Julio Ascorve brings experience from sectors such as banking, retail, insurance, and the automotive industry. He has held key positions in various companies, including Executive Director at Súper Auto Santander, Commercial Director at BNP Paribas Personal Finance, and Commercial and Marketing Director at BMW Financial Services Mexico. These roles have allowed him to develop skills in strategic planning, leadership, financial analysis, and distribution network management.

In the statement, the brand emphasized that it will continue to offer products with high technological and service standards, supported by its parts center, training, and support.

For the brand, Julio Ascorve’s appointment aims to drive the expansion of Jetour’s distributor network in Mexico, strengthening the brand’s presence in new regions and optimizing service at existing sales points.

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