Its K3 model surpassed 50,000 units sold, breaking the record for November sales for the second year in a row, by selling 10,000 vehicles, the South Korean automaker said in a statement.

Among the most outstanding achievements of the plant located in Nuevo León, is the Bronze Plant Award, from JD Power , which guarantees the quality of its units and the activities they carry out internally in their processes and facilities.

“One proof of this quality is the safety of its processes, accumulating seven years without accidents in critical production areas,” the firm highlighted.

For its part, the Latin NCAP organization has certified the K3 and K4 models with five stars in its safety tests, demonstrating that they comply with the regulations in the matter, “making it possible to start exporting vehicles to Europe with the Kia K4 Hatchback.”

KIA Mexico also obtained the TRe certificate from the Nuevo León Labor Secretariat , as well as the Great Place To Work seal recognition , which demonstrates “employee satisfaction during their daily activities at the facilities.”

The company reaffirmed its social and environmental commitment with community programs, educational initiatives, and sustainability projects in Mexico.

In that regard, the automaker celebrated the inauguration of its solar plant with a capacity of two megawatts that will help reduce energy consumption during its processes, as well as a water treatment plant capable of recycling 1.2 million liters of water per day.

“Their activities aim to transform them into a zero-emissions plant, with a virtuous cycle of processes in which their eco-friendly uniforms are made with 100% recycled PET and, in turn, donating more than five tons of PET to the Children’s Anti-Cancer Alliance, which benefits not only patients, but also their families,” he highlighted.

As part of its social responsibility, it has helped the development of the community by empowering new generations through various activities that promote leadership and innovation.

“One of their main activities is KIA STEM, which aims to spark the interest of high school students in science, technology, engineering, and mathematics. In this second edition, they welcomed more than 350 students, who received mentoring and learned about design thinking , developing more than 25 initiatives that seek to address areas for improvement in their communities and schools,” he explained.

Magnetism classes were also given to elementary school students in Pesquería, with more than a thousand students benefiting.

With the KIA District – Good Neighbor program, the company seeks to contribute to the development of the neighborhood community in the Colinas del Aeropuerto neighborhood , in partnership with the organization Paz Es , so various activities were carried out, such as the cleaning brigade and a neighborhood fair.

In addition, through the KIA Inspiring Care program, a donation of over 1.5 million pesos was made to support disaster relief efforts in Veracruz. Furthermore, 185 wishes have been granted in collaboration with the Make-A-Wish Foundation Mexico , 480 vision restoration surgeries have been performed with the Cinépolis Foundation , and free cancer treatments have been provided to vulnerable children through Casa de la Amistad, with donations made possible by each purchase of the K3 and K4 models.

With 10 years of presence in Mexico, KIA reaffirmed its commitment to the community and its customers through the aforementioned activities and programs.

The company has 52,000 employees worldwide, a presence in more than 190 markets and manufacturing plants in six countries, and sells around three million vehicles a year.

Main image taken from the X account  @KiaMexico .

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With the aim of fostering interest in education that integrates skills in science, technology, engineering and mathematics, known as STEM , as well as in the environment, KIA Mexico has implemented in 2025 a series of activities aimed at more than 500 primary and secondary school students in Nuevo León .

These initiatives are part of the automaker’s commitment to the educational and social development of the community and were developed in collaboration with specialists from the plant. The activities took place in educational institutions throughout the region, providing students with valuable academic and practical learning experiences .

Among the activities are the magnetism workshops , designed for elementary school students, in which the workings of magnets and magnetic fields were explained in a didactic way.

Through interactive activities, participants were able to apply the knowledge they had acquired, strengthening their understanding of fundamental scientific concepts, KIA Mexico announced in a statement.

Sessions focused on environmental awareness were also given , with topics such as water conservation through everyday actions that students can replicate in their homes.

In addition, classes were offered on the correct identification and separation of waste , promoting recycling, reuse and waste reduction practices, with a playful and educational approach.

With these initiatives, KIA Mexico reaffirms its commitment to the comprehensive development of new generations, promoting an interactive education that inspires young people to build a more sustainable and conscious future, the company stated.

According to Hays , a company that offers recruitment and workforce solutions, the demand for specialized technology talent has grown 47% since 2019, reflecting the need to fill positions in areas such as artificial intelligence and digital transformation, among other disciplines related to STEM skills.

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The KIA plant , located in Pesquería, Nuevo León, began exporting the first units of the K4 Hatchback vehicle to Europe and Australia.

“In addition to celebrating the tenth anniversary of our arrival in Mexico and receiving the highest quality honors in Mexico and the first award for the KIA plant, we are adding another chapter to our success story,” said Young Sam Kim, president of KIA Mexico.

A right-hand drive K4 Hatchback destined for the UK will be the first unit to be exported.

In addition to the United Kingdom, the model will be exported to 16 countries, including Germany, Spain, Poland, Slovakia , and others, as well as Australia . This brings the total number of countries with the full K4 lineup, including the sedan and hatchback, to 44.

The K4 Hatchback is a variant of the K4 Sedan, which is also manufactured at the KIA Mexico plant in Nuevo León, and together with the K3 subcompact, have obtained the highest safety scores, according to the most recent results of the Latin American New Car Assessment Program , known as Latin NCAP, which is the main entity that certifies the safety of new vehicles in Latin America through a series of rigorous crash tests and pedestrian safety measurements.

All versions of the K3 and K4 are offered with the most advanced automated driver assistance systems (ADAS). Both models are now available in Mexico, Kia stated in a statement.

Samuel García , governor of Nuevo León, highlighted KIA Mexico’s workmanship, which “stands out worldwide for its quality and precision.”

“In Nuevo León, we are very grateful to companies like KIA that invest in improving the industry and make it possible to continue supporting Nuevo León’s innovation system,” explained García, who shared that the state’s annual exports “are expected to reach $66 billion this year, and of that amount, the local automotive industry, led by KIA Mexico, contributes 30 percent.”

KIA has 52,000 employees worldwide and is present in more than 190 markets. It also has manufacturing plants in six countries, with sales of approximately three million vehicles annually.

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The National Institute of Statistics and Geography (INEGI) indicated that during May of this year, sales of new cars in the domestic market grew by 12.3% compared to the same month last year, reaching around 119,985 units.

The information comes from 23 companies affiliated with the Mexican Association of the Automotive Industry, A.C. (AMIA), Autos Orientales Picacho, Giant Motors Latin America, and Great Wall Motor Mexico.

Meanwhile, from January to May of this year, 585,721 units were sold, representing an increase of 12.7% compared to the same period in 2023.

In this regard, AMIA and the Mexican Association of Automotive Distributors (AMDA) released the total sales report of new light vehicles by brand. The top 5 were: Nissan, General Motors, Volkswagen, Toyota, and Kia.

Guillermo Rosales Zárate, executive president of AMDA, highlighted that in terms of performance against the immediate previous month (April 2024), there is an increase in the sales of new light vehicles, by 6,734 units, which represents a progress of 5.9%.

Rosales Zárate indicated that with these figures, the light vehicle market in May exceeded what AMDA estimated, which stood at 111,997 units. The estimate had a percentage difference of -6.7% compared to the observed data of 119,985 units.

Additionally, the AMDA representative commented that the level of commercialization in May is higher than the sales of the same month in 2019, a pre-pandemic year, standing at 17.1% above the 102,422 units sold then. From January to May 2024, the market is positioned above 2019 sales levels by 9.7%.

Regarding the national consumer price index, it recorded an annual advance of 4.78%, and the corresponding index for car purchases had an annual increase of 1.59%, with data as of the first half of May 2024.

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