Samsara announced the appointment of Julia Monroy as Area Vice President of Sales (AVP) for Mexico , with which the company seeks to strengthen leadership development and continue raising industry standards in the country.

“This appointment reaffirms my commitment to the development of the industry in Mexico, and a new stage to promote innovation, strengthen our strategic alliances and generate a sustainable impact on business growth during this year and in those to come,” Monroy emphasized.

Julia Monroy joined Samsara in April 2019 and, prior to this role, served as Director of Corporate Sales . In that position, she led the commercial strategy for key and high-impact accounts in the Mexican market.

Monroy has driven business growth by building strong client relationships and leading sales teams. His approach has focused on the adoption of technology that enables secure and efficient operations , generating value for the organizations he works with.

She has over 15 years of experience in Mexico and Latin America leading growth strategies. Monroy holds a degree in Electronics and Communications Engineering and a Master’s degree in International Business from Tecnológico de Monterrey . She is currently pursuing an Executive MBA at the University of San Francisco .

Throughout his career, he has collaborated with global technology companies in Silicon Valley, including Cisco Meraki , where he deepened his experience in innovative solutions and customer-centric business strategies .

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In Samsara ‘s most recent report  on “The State of Connected Operations” , 51% of those who participated in this exercise already use artificial intelligence (AI) in their activities, while 42% plan to implement it at the latest in 2026.

Five years ago, Samsara entered Mexico with a disruptive model of dashboard cameras, which allowed transportation companies to identify unsafe conditions on the road, but also the risks in operation. “We were able to share solutions that had not been seen in the market and allowed us to be allies in the development of new solutions, even where operators that had shown resistance adopted this type of technologies,” commented Julia Monroy, Commercial Director of Samsara Mexico. .

Five years later, Monroy, a member of The 100 most influential in transportation and logistics, says that as revealed by the study of connected operations, transportation companies in Mexico that already see the results of AI in their activity, now They are demanding more solutions, “those who already obtain a large amount of data, demand to have more to be able to translate it into savings in their operation and to be able to reinvest it to favor their activity,” he warned in an interview with T21.

As part of Samsara’s Beyond 24 , new solutions were unveiled, such as Connected Training , a data-driven training tool designed for better learning through the Samsara Driver app. In addition, Connected Workflows was presented , a continuation of the presentation in 2023 of Connected Forms to digitize physical operations processes, now with this new platform it will be possible to automatically assign forms, manage approvals and create tasks based on contextual information, such as entering a geofence or detect a car accident.

In this context, Julia Monroy warned that these types of solutions are created from listening to the problems that transporters face and that are affecting their daily activities, as is the case with evidence that interrupts billing flows, and that through The new platforms announced seek to promote the productivity of carriers.

To achieve better use of all the information provided with Samsara solutions, a structure has been defined that works with the transport firm prior to defining the solution, this to determine the product that should be considered, “it is a pre-sale, “You have the knowledge of what they want to achieve with Samsara ,” explained Julia Monroy.

Once this phase has been completed, a Customer success working group is formed, where one party participates in the implementation of the solution to define the success criteria and implementation.

Another part of the Customer success team works 24/7 with clients to periodically review the progress of results and achieve effective support aimed at meeting initial objectives.
“In the end, what we offer is an organization that, from the CEO, is interested in serving customers,” stated Julia Monroy.

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