Technical expertise and after -sales service have once again taken center stage at Isuzu Motors de México . The automaker celebrated the 17th edition of its National Technical Skills Competition , an event that brought together the top specialists from its dealer network and will determine the Mexican representatives for the world finals in Japan.

The process brought together more than 124 technicians from different regions of the country , who participated in theoretical evaluations and specialized training through the brand’s i-learning platform . From that group, 12 finalists reached the national stage held at the Isuzu Training Center, located at the SKD plant in Cuautitlán Izcalli, State of Mexico.

During the competition, participants faced tests focused on engine diagnostics, unit inspection, technical measurement, and troubleshooting mechanical and electronic faults in scenarios similar to the daily operation of workshops.

In addition to technical knowledge, the assessment also tested skills related to analytical thinking, operational safety, discipline, and teamwork, elements that the brand considers relevant to maintaining the operational continuity of its clients .

“At Isuzu, we understand that customer trust is also built through after-sales service. Our technicians are the ones who keep thousands of businesses running every day, and this competence reflects the level of preparation, commitment, and professionalism that exists within our network,” said Luis Miguel Mejía Triay, Deputy Director of After-Sales at Isuzu Motors de México.

In the individual category, Gustavo Olguín Pacheco was recognized as the best setter coach in Mexico. He and Jorge Alejandro Salazar Álvarez also won the team competition and will represent the country in the international final to be held in Japan in November 2026.

Isuzu noted that this competition is part of its ongoing training strategy focused on maintaining standards of quality, safety and efficiency within its service network.

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El cargo Isuzu takes technical competition to an international level with Mexican finalists apareció primero en T21.

Technical expertise and after -sales service have once again taken center stage at Isuzu Motors de México . The automaker celebrated the 17th edition of its National Technical Skills Competition , an event that brought together the top specialists from its dealer network and will determine the Mexican representatives for the world finals in Japan.

The process brought together more than 124 technicians from different regions of the country , who participated in theoretical evaluations and specialized training through the brand’s i-learning platform . From that group, 12 finalists reached the national stage held at the Isuzu Training Center, located at the SKD plant in Cuautitlán Izcalli, State of Mexico.

During the competition, participants faced tests focused on engine diagnostics, unit inspection, technical measurement, and troubleshooting mechanical and electronic faults in scenarios similar to the daily operation of workshops.

In addition to technical knowledge, the assessment also tested skills related to analytical thinking, operational safety, discipline, and teamwork, elements that the brand considers relevant to maintaining the operational continuity of its clients .

“At Isuzu, we understand that customer trust is also built through after-sales service. Our technicians are the ones who keep thousands of businesses running every day, and this competence reflects the level of preparation, commitment, and professionalism that exists within our network,” said Luis Miguel Mejía Triay, Deputy Director of After-Sales at Isuzu Motors de México.

In the individual category, Gustavo Olguín Pacheco was recognized as the best setter coach in Mexico. He and Jorge Alejandro Salazar Álvarez also won the team competition and will represent the country in the international final to be held in Japan in November 2026.

Isuzu noted that this competition is part of its ongoing training strategy focused on maintaining standards of quality, safety and efficiency within its service network.

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El cargo Isuzu takes technical competition to an international level with Mexican finalists apareció primero en T21.

The narrative surrounding transportation and its connection to productive activities is once again taking center stage, this time with the conclusion of an audiovisual project driven by the industry. Isuzu Motors de México announced the premiere of the fourth and final season of “Los Imparables” (The Unstoppables) , a documentary series focused on the stories of customers and their operations in different regions of the country.

The launch is scheduled for April 18th through the brand’s official channels , where five case studies will be presented, reflecting diverse business sectors, from food to construction materials. In this final installment, the series revisits experiences related to the continuity of family businesses, growth from small operations, and the consolidation of companies in their respective markets.

Among the episodes are stories like that of Pastes Kiko’s in Pachuca, Hidalgo, linked to the permanence of a family business ; Administradora de Aceros y Materiales, in the State of Mexico, which arose from a personal need; and Botanas Fryen, in Michoacán, which evolved from home production to a more structured operation.

Also included is the story of Distribuidora de Pollo Roca , in Jalisco, focused on family work, and Pasteurizadora Jersey, in Tijuana, Baja California, with a long-term history in the food sector.

According to Isuzu, the series aimed to showcase the role of these operations in the everyday economy , emphasizing the human element behind transportation and distribution. With this final season, the project concludes after four installments.

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El cargo Isuzu’s “Unstoppables” reach the final route with their fourth season apareció primero en T21.

The shortage of drivers remains one of the main structural challenges for the trucking industry in Mexico , a problem that is not new, but continues to condition the operation and growth of the sector.

This deficit is not only a reflection of an industry perception, but also a documented problem at a global level.

According to the International Road Transport Union (IRU) and the National Chamber of Freight Transport (Canacar) , in Mexico the deficit is around 99,000 operators , a figure that already directly impacts the operational capacity of road transport.

In fact, Canacar has pointed out that this lack of personnel has left more than 90,000 vehicles idle due to a lack of operators , while internationally the situation is replicated on a larger scale, demonstrating that it is a structural challenge and not isolated to the Mexican market.

In this context, companies have had to focus part of their strategies not only on attracting talent, but also on retaining it and making it more efficient. Training has become a key element in reducing turnover, optimizing unit performance, and avoiding corrective maintenance that impacts operating costs.

At the same time, the proper use of vehicles and the technical training of operators are positioned as factors that directly affect the useful life of the units, in an environment where efficiency is increasingly crucial for profitability.

Under this scenario, Isuzu Motors de México is focusing its strategy on supporting its customers—both fleet operators and retailers—in developing operational capabilities. The company has committed to strengthening operator training as a way to address this structural challenge in the sector.

“For several years we have been focused on assisting our clients to provide their operators with the necessary training so that they can maintain and operate the units according to the needs of each vehicle,” José Manuel García Soria, the company’s Fleet Development Manager, explained to T21.

The automaker also highlighted reliability as one of its main differentiators, particularly in its diesel engines, where, according to García, fuel efficiency and durability continue to be key attributes for its customers.

In that context, the firm maintains in its portfolio the range of Euro 6 vehicles , corresponding to the 2026 model year, while advancing in the incorporation of new products, such as its D-Max pickup, which is expected to arrive soon in the Mexican market.

In an environment where operational challenges persist , the combination of technology, efficiency, and human capital is emerging as one of the main routes to sustain the operation of road transport.

In 2025, the Japanese automaker sold 5,910 units at retail, which represented a 10% increase compared to 2024.

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El cargo Isuzu Motors de México focuses on operators in the face of the sector’s structural challenge apareció primero en T21.

Isuzu Motors de México presented the second season of “Los Imparables” (The Unstoppables) , its original documentary series focused on showcasing the stories of customers who have built successful businesses in different regions of the country. The premiere is scheduled for this Friday, February 27, on the brand’s official website.

The new installment consists of five chapters that narrate real experiences of entrepreneurs who, with determination and resilience, have driven the growth of their companies.

Among the stories, “The Accomplices ,” set in Oaxaca, stands out, recounting how Prudencia Ruiz and Abimael Oliveira consolidated Plastisur del Istmo through teamwork. In “The Warrior ,” from La Paz, Mayra Cerecer narrates how she transformed the distribution of basic goods into an operation characterized by innovation and constant growth in Baja California Sur.

In the State of Mexico, The Visionary showcases the case of Eliseo Gutiérrez, who developed Guval Gas with a strategy aimed at maintaining competitiveness in the gas sector.

Meanwhile, “The Best Decision ,” in Puebla, features Efraín Domínguez, who strengthened Mi Caja through operational efficiency. Finally, “The Woman of Steel ,” in Oaxaca, documents how Patricia Ramírez assumed leadership of Aceros Ramar after her husband’s death from Covid and consolidated the business’s growth.

Each episode portrays the resilient spirit of men and women who have faced challenges and continued to move forward, with Isuzu as an ally on their journey.

With this second season, the brand seeks to reaffirm its purpose of recognizing those who, through work and perseverance, contribute to the development of the country.

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El cargo Isuzu premieres second season of documentary series “The Unstoppables” apareció primero en T21.

The availability of spare parts and efficient after-sales service are factors that directly impact fleet productivity. Based on this principle, Isuzu structures its strategy in Mexico around an ecosystem of technical support, maintenance, and warranties designed to sustain the daily operations of its customers.

The automaker operates through a nationwide network of authorized dealerships and service centers that provide maintenance, specialized technical assistance, and operator training, with the goal of reducing downtime. As part of this system, it implements the One Price program, which standardizes labor costs across the country for vehicles operating in different regions.

In terms of supply, the company reports an average annual fill rate of 96.75% for genuine parts available through its national network. The portfolio includes Isuzu Genuine Parts and Best Value Parts (BVP) , options designed to maintain the performance and lifespan of the vehicles, taking into account operational efficiency, costs, and safety.

The support also includes a warranty plan tailored to the vehicles’ operating conditions. ELF models offer 36 months or 100,000 kilometers of coverage, while Forward models offer 24 months with unlimited mileage, extendable for an additional two years under certain restrictions.

“At Isuzu, we understand that the true value of a vehicle is built through its daily operation. That’s why our after-sales service is an integral part of our relationship with our customers and the support we offer throughout the lifespan of each vehicle,” stated Constantino Vázquez Álvarez, Dealer Development Manager

With this approach, Isuzu underlines the relevance of after-sales service as a strategic component for the operational continuity of fleets and operators in Mexico.

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El cargo After-sales service and warranties, the cornerstone of Isuzu’s operational support apareció primero en T21.

Not all growth stories begin with certainty. Many are born from discomfort, from the urgency to leave the comfort zone and dare to resist. That is the starting point of “The Unstoppables ,” the documentary series with which Isuzu Motors Mexico  decided to look beyond the product to tell what happens behind every kilometer traveled.

History reveals trajectories marked by daily work , inevitable setbacks, and irreversible decisions. There are no perfect scripts or straight paths. There are companies that grew through the rain, amidst complicated paths and days that didn’t always promise certainty, but always the need to persevere.

With four seasons and 20 episodes , “The Unstoppables” brings together stories from different industries and contexts that converge on a single idea: stopping is not an option. For the brand, these narratives explain its reason for being and the purpose of supporting those who make transportation a tool of life, as explained by Mariana Cervantes, the brand’s Marketing Manager.

“We invite you to discover the real stories of real people, to learn about journeys that haven’t always been easy, but that have never stopped. This documentary series is inspired by people who turned their greatest challenges into the strength to achieve their dreams,” Cervantes emphasized.

From an institutional perspective, Isuzu emphasized that a brand isn’t built solely on vehicles, but on the trust of those who depend on them to fulfill their needs . Each vehicle represents stability, but also a promise: to arrive, return, and set out again the next day. This logic of long-term support is what shapes the project and gives coherence to each story.

Also present at the event was Rogelio Arzate, executive president of the National Association of Bus, Truck, and Tractor-Trailer Manufacturers (ANPACT) , who emphasized the role that micro, small, and medium-sized enterprises (MSMEs) play in the dynamism of the national economy. He explained that this segment is what truly drives the country and that having adequate transportation solutions is key to their daily operations.

“Mexico’s economy is driven by micro and small businesses,” she noted. She acknowledged that Isuzu products, manufactured in the country, are part of that productive system and give visibility to stories that also include women entrepreneurs.

On behalf of the automaker, Hiroshi Ikegawa , president of Isuzu Motors Mexico, highlighted the relationship the brand has built with the country since its arrival, as well as the value of the stories featured in the “The Unstoppables” series. During his remarks, he expressed his gratitude for the openness of the Mexican market and affirmed that the testimonials presented reflect entrepreneurs who have a positive impact on their communities.

“What a great country Mexico is, it is an honor to be able to be with you,” he expressed, and indicated that the documentary series reflects stories of those who drive economic development every day through their businesses.

One such story is that of Juan Jesús Gutiérrez , CEO of Promoeco , whose relationship with the brand began at a pivotal moment, both for his business and for Isuzu’s history, as he became its first customer in Mexico. The need to find a vehicle that offered safety, cargo capacity, and stability led him to make a decision that, over time, would become a foundational commitment.

The news of being the first customer didn’t come without its challenges. The possibility of encountering failures, adjustments, or setbacks was always present. However, over the years, they built something more solid than any initial expectation. Two decades later, the accumulated experience translated into operational confidence , on-time deliveries, and the peace of mind of knowing that the vehicle would perform, even in adverse circumstances.

Regarding the global context, Gutiérrez noted that the current environment is marked by uncertainty, economic tensions, and technological acceleration. Against this backdrop, he emphasized the value of humanity . Beyond innovation or trends, he highlighted the importance of the intelligence that is built daily, within the family, and through consistent work. Based on his experience, he explained that the relationship with Isuzu has evolved from a transactional one to a long-standing alliance.

Starting February 2nd , the stories that make up “The Unstoppables” will begin to be shared gradually on the Isuzu Mexico website , allowing the public to learn firsthand about the journeys, decisions, and lessons learned by those who have made transportation a tool for growth. It’s an invitation to see the path through the real-life experiences of those who, even in the most challenging times, chose not to stop.

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El cargo Isuzu celebrates its “Unstoppables” with stories of real growth apareció primero en T21.

Isuzu Motors de México began 2026 with a milestone in its national operations, reaching the assembly of its 15,000th unit at the Isuzu SKD plant . According to the company, this achievement reflects the consolidation of its production processes and its commitment to quality.

The company noted in a press release that the assembly plant project began in 2008 and that the first unit, assembled using the SKD (Semi Knocked Down) system, rolled off the line in March 2009. Since then, the operation has produced various models from the ELF line, such as the ELF 600, as well as from the Forward line: 800, 1100, 1400, and currently, the Forward 1800 and 2000.

According to Isuzu, the assembly process takes place across five workstations , allowing each unit to be completed in approximately 90 minutes, under strict quality standards. The company emphasized that this result is a product of the talent and commitment of the plant’s employees, whose performance has been key to consolidating its position in the national market for cab-over vehicles.

The brand noted that more than 71,000 Isuzu units are currently circulating in the country, supported by a productive operation that reinforces its presence in the Mexican market.

He emphasized that the assembly of the 15,000th unit is part of the Isuzu Vision 2030 , which includes strengthening its operations in Mexico and the goal of achieving the sale of 10,000 units, a solid dealer network, and a permanent focus on customer satisfaction.

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El cargo Isuzu “steps on the gas” and celebrates the 15,000th unit assembled in Mexico apareció primero en T21.

Isuzu Motors de México held its first skills competition for operators, called Takumi Awards: Leaders of the Route , a dynamic focused on measuring the technique, control and safety of operators of the brand’s units.

The event brought together participants from the Lala and Helados Holanda fleets . The tests recreated common operating conditions within the Mexico City Metropolitan Area.

The challenges included time trials without exceeding speed limits, precision maneuvers, and deliveries in confined spaces , in order to evaluate performance under pressure and complex mobility scenarios.

As part of the program, the first Takumi trophies were presented , art toy -type pieces created by the Mexican artist Marco González, known as Mother Monkey, who also intervened live on a truck of the brand, integrating elements of urban art into a delivery unit, an activity that was part of the public component of the event.

In addition to the contestants, representatives from the companies involved, Isuzu executives , and the operators’ families attended, who had access to recreational activities and social spaces provided by the organization.

During the closing ceremony, Hiroshi Ikegawa, president of Isuzu Motors de México , pointed out that this type of exercise seeks to recognize the role of operators in the country’s mobility.

The winners of this first edition were Jonathan Cerón (Lala), Erick Ramírez (Helados Holanda), and Ángel Márquez (Lala). Isuzu reported that it plans to maintain this format as a regular forum to evaluate skills and promote road safety and operational efficiency practices.

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El cargo Isuzu Motors of Mexico recognizes operator skills with Takumi Awards apareció primero en T21.

GUADALAJARA, JAL.- During Expo Transporte ANPACT 2025 , Isuzu Motors de México celebrated its 20 years of operation in the country with a double focus: the official launch of two new FORWARD models and the exhibition of three vehicles from its global portfolio, reflecting its strategy of expansion, efficiency and sustainability, which will arrive in the country soon.

National releases: FORWARD 1800 and 2000

The Japanese brand unveiled the new FORWARD 1800 (6×2) and FORWARD 2000 (6×4) , its highest-capacity units to date, with a GVW of up to 26 tons and a high-performance 6HK1-TCS engine . These models strengthen the FORWARD line, one of the most established in the Mexican market due to its durability, low operating costs, and versatility for transporting medium and heavy loads.

“With this expansion, we can serve industries that were previously outside the reach of the traditional FORWARD line,” the management team emphasized. They noted that the new models are now available for sale in Mexico. Both vehicles feature DPD + SCR aftertreatment technology , which guarantees compliance with environmental standards and greater fuel efficiency.

The presentation of the FORWARD also marks an important step in the brand’s technological renewal, offering greater load capacity and a variety of applications that allow it to serve sectors such as construction, food, materials and urban logistics, segments that demand robust and reliable vehicles with less environmental impact.

Global showcase: D-Max, Giga and Elf EV

In addition to the national launches, Isuzu showcased three international models that are part of its global portfolio, but which do not yet have a confirmed arrival date to the Mexican market .

• Isuzu D-Max pickup: renowned for its reliability, off-road performance and adaptability for both work and personal use.
• Isuzu Giga: a three-axle heavy-duty truck , designed for long-range applications and demanding operations.
• Isuzu Elf EV: the brand’s first 100% electric truck , also with three axles , equipped with three battery packs and focused on zero-emission urban mobility.

During the presentation, President and CEO Yoshihiko Watanabe explained that the company is “studying the introduction of these models to the country,” noting that the D-Max could arrive in the near future , while the Giga and Elf EV remain under market analysis .

Alongside the launches, Isuzu announced a 50% expansion of its plant and technical center in the State of Mexico , which will allow it to increase production by at least 20% and exceed two thousand units annually . Construction will begin in December, and normal operations are expected to resume by mid-January 2026.

The investment is part of the brand’s growth plan towards 2026, the year in which it seeks to consolidate its presence in the medium cargo segment and strengthen the integration of local suppliers.

Currently, some of its components (such as springs, turbos and specific spare parts) are supplied directly in Mexico, contributing to the development of the national production chain.

The company’s goal is to close 2025 with 6,000 units sold and grow 10% in 2026 , consolidating its fourth and fifth consecutive years of record sales. “Setting ambitious goals drives us to be more efficient, smarter, and closer to the Mexican market,” Watanabe stated.

Network and after-sales service

With nearly 70,000 units in circulation in the country, Isuzu maintains a 95% compliance rate in spare parts deliveries and is working on updating its dealerships to serve the new range of vehicles.

“Our distributors are ready to market and support the entire range, with the necessary adjustments and additional investments,” emphasized Mitsuo Muto , Plant and Aftersales Director.

In addition, the company plans to strengthen its technical and preventive maintenance network, aiming to ensure that each workshop offers immediate service and original parts to guarantee that vehicles continue to operate without interruption, brand representatives commented.

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El cargo Isuzu expands its portfolio in Mexico with the FORWARD 1800 and 2000 models apareció primero en T21.