Unilever Mexico , a company focused on products such as food, personal care, ice cream, beauty and wellness, announced an investment in Mexico of 30 billion pesos (mdp) for the expansion of its industrial operations between 2025 and 2028 .

The announcement was made within the framework of Plan Mexico during President Claudia Sheinbaum ‘s morning press conference , highlighting the importance of this investment for the country’s economic growth and the strengthening of the company’s operations under a focus on innovation and sustainability .

“This announcement is an example of how at Unilever Mexico we transform investment into real impact: in jobs, technology, stronger value chains, and development for all,” said Mildred Villegas, general manager of Unilever Mexico.

The company noted that the investment will boost domestic market growth, create jobs, and expand production capacity through new manufacturing lines . It also seeks to respond to consumer dynamics with greater agility and efficiency.

One of the most notable projects within this initiative is the construction of a plant in Salinas Victoria, Nuevo León , whose implementation represents an additional investment of eight billion pesos , adding to the eight billion pesos previously invested in its construction.

“This announcement is a commitment to growth, innovation, and quality, as well as to the immense potential we see in Mexico and its people,” said Willem Uijen, Unilever Global’s chief supply chain and operations officer.

This plant will generate approximately 1,200 direct and indirect jobs and will strengthen the production of beauty and personal care products to supply both the domestic and Latin American markets.

Currently, Mexico is among Unilever’s top 10 markets worldwide, employing more than 7,000 people in the country.

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Grupo Modelo , part of brewing giant AB InBev , announced it will invest more than $3.6 billion in Mexico from 2025 to 2027 to modernize its plants, boost the circular economy, and empower its customers with technology, credit, and infrastructure improvements.

At Thursday’s morning press conference, Raúl Escalante , Grupo Modelo’s vice president of Corporate Affairs, added that the funding will also help strengthen local supply chains.

“Around 70% of the inputs we use today are domestic, but there are certainly many opportunities to continue increasing this number,” he explained.

The investment will also be used to promote and sponsor positive experiences for Mexicans, such as festivals, fairs, concerts, sports, and entertainment, including, Escalante noted, the World Cup and the Olympics.

“Today, Madam President (Claudia Sheinbaum), we come to renew our commitment to the country. Grupo Modelo proudly announces that during the 2025-2027 period, we will invest more than $3.6 billion in the country, aligned with Plan Mexico,” he stated.

At the conference, he highlighted that they represent 1% of the country’s Gross Domestic Product (GDP) and that their value chain extends from the countryside to the corner store.

Escalante emphasized that Grupo Modelo has confidence in Mexico, given the uncertainty generated among investors by the U.S. tariff plan.

“Over the course of a century, we’ve grown alongside the country, from our first brewery here in Mexico City to today, bringing Mexico’s most valuable and representative brands to more than 180 countries. We stand with Mexico like good friends, in the good times and the bad times,” he emphasized, adding that the country is his primary market.

The company noted that this investment is aligned with Plan Mexico , which seeks to place the Mexican economy in the global top 10 through major investments.

Marcelo Ebrard , head of the Ministry of Economy , recalled that Plan Mexico is a navigation route that aims to “increase our national production, our national content, recover pride in Mexico, Made in Mexico, promote national or in-Mexico investment to reduce imports, expand infrastructure capacities,” among others.

In his speech, the federal official indicated that merchandise from China has been seized, as one of the goals of Plan Mexico is to increase domestic production and reduce imports . Ebrard also mentioned several companies whose patents were revoked for spoofing imports.

The investment announcement by Grupo Modelo, which produces brands such as  Corona, Victoria, and Pacífico , comes amid a U.S.-led tariff war currently on hold for 90 days.

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Walmart de México y Centroamérica (Walmex) announced its plans to invest more than six billion dollars (approximately 125 billion pesos) in Mexico by  2025 during President Claudia Sheinbaum’s morning press conference on Thursday.

Ignacio Caride, the company’s CEO and general manager, revealed that with this investment, Walmex plans to open more stores in Mexico this year in its Bodega Aurrera, Sam’s Club, Walmart Supercenter, and Walmart Express formats, generating approximately 5,500 direct jobs.

These stores will join the more than 3,200 already existing in nearly 700 municipalities across the country’s 32 states.

In addition, this investment will support Walmart’s more than 200,000 direct and permanent jobs in the country.

Additionally, Walmex will continue to advance the construction of two state-of-the-art distribution centers in the Bajío and Tlaxcala regions, equipped with robotics and artificial intelligence technology.

On the other hand, on Walmex Day 2025 , Ignacio Caride announced that this year the company plans to make an investment in Capex (capital goods) in Mexico and Central America of approximately 41.8 billion pesos, which represents an increase of 20% compared to the previous year.

Walmex will be investing strategically in customer-focused projects and strengthening the foundation for long-term, sustainable growth.

In this regard, 41% of the investment will be allocated to remodeling and maintenance of existing stores , with the goal of incorporating new capabilities, including omnichannel functions, and ensuring the best shopping experience for customers.

Thirty percent of the investment will be allocated to the construction of new stores and clubs , in line with the guidance given during the event to open more than 1,500 stores, representing more than 1.4 million square meters of sales floor space, over the next five years.

By 2025, new stores are expected to contribute between 1.5% and 1.7% to total sales growth . The primary growth vehicle will continue to be Bodega Aurrera.

Eighteen percent of the investment will be allocated to expanding and modernizing the supply chain through automation, with the goal of increasing growth capacity and providing better customer service.

Eleven percent of the investment will be allocated to strategic e-commerce and technology projects that will enable a better shopping experience through digital platforms, enhance and improve analytical capabilities to better understand customers, and increase automation in stores and distribution centers, boosting productivity.

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Amid the imposition of 25% tariffs on steel and aluminum by the United States, the appliance company Mabe confirmed on Thursday an investment of 668 million dollars (mdd) in Mexico, according to Marcelo Ebrard , head of the Ministry of Economy .

This disbursement will be made between 2025 and 2027 and will be used to strengthen the company’s manufacturing, boost innovation, and consolidate domestic supply.

At Thursday’s morning press conference, Ebrard emphasized that the investment is part of Plan Mexico ‘s investment portfolio .

“It’s a significant investment, part of the Plan Mexico investment portfolio; it’s $668 million, both with and without tariffs; 15 plants in Mexico. A Mexican company founded in 1946, it has emerged ahead of the competition with various Asian companies and is one of the leading exporters of household appliances to the United States,” the federal official emphasized.

In his presentation, Pablo Moreno Cadena , General Director of Corporate Affairs at Mabe, stated that “with or without tariffs,” the company will continue investing in Mexico.

“Our goal is to maintain Mexico’s position as a leader in home appliance production. That’s why we’re investing in technology, sustainable processes, and the talent of our people,” he said at the conference.

The executive emphasized that this disbursement will add to the investment that has been made in Mexico since 2023, which totals  $1.145 billion in infrastructure and technological development .

“Between 2025 and 2027, Mabe will invest $668 million in the country, adding up to a total investment of more than $1.145 billion in infrastructure and technological development, which we have invested together since 2023,” he explained.

This investment is in addition to those announced on March 7 by the companies  Sempra Infraestructura , specialized in energy projects, as well as the e-commerce platform  Mercado Libre , which will disburse $6.95 billion in Mexico  .

Mabe’s investment announcement comes amid the March 12 implementation of 25% tariffs on all steel and aluminum imports from the United States, and amid a pause at a similar rate for Mexican products covered by the United States-Mexico-Canada Agreement (USMCA) until April 2.

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CMA CGM Group , a leading integrator of maritime, land, air and logistics services, announced a $20 billion investment to contribute to the U.S. maritime economy and support the transformation of the supply chain over the next four years.

According to a press release from the company, this announcement builds on CMA CGM Group’s 35-year presence in the United States. Today, the Group operates in 40 states and employs 15,000 Americans. CMA CGM transports more than five million ocean containers to and from the country each year.

“I am proud to continue to develop our long-standing relationship with the United States through this $20 billion commitment to the country’s maritime future and logistics capabilities. Over the next four years, we will significantly grow our U.S.-flagged fleet, expand the capacity of major container ports on both coasts, develop state-of-the-art warehouses across the country and establish a major air cargo hub in Chicago. This will create 10,000 new jobs in the United States and further strengthen our partnership with American customers and public authorities,” said Rodolphe Saadé, Chairman and CEO of CMA CGM Group, quoted in the statement.

Promote American shipbuilding by increasing the American-flagged fleet and maritime jobs

As part of this new programme, CMA CGM Group will contribute to the development of US maritime capabilities through a series of targeted investments. This advances the US federal administration’s recently announced priority of strengthening US shipbuilding capabilities.

This includes strengthening APL’s (the US flag carrier American President Lines part of CMA CGM Group) capacity to transport US government cargo and enhancing maritime resources with new jobs, skills and technologies.

Expansion of container ports on the east and west coasts

The Group will also develop port infrastructure in key locations in the United States, including New York, Los Angeles, Dutch Harbor, Houston and Miami.

Opening of state-of-the-art warehouses and automotive logistics platform

This investment plans to improve the United States’ logistics and supply chain infrastructure by developing state-of-the-art automotive warehousing and logistics platforms across the country.

Creation of an air cargo hub in Chicago

As part of this investment, CMA CGM Group will also expand its U.S. air cargo capacity . Supported by a new hub in Chicago, the Group will deploy five new Boeing 777 freighters, operated by U.S. pilots, to strengthen U.S. trade and connectivity and ensure the reliable transport of critical and time-sensitive goods.

Accelerating R&D investment and innovation in logistics

CMA CGM will open a new logistics R&D centre in Boston, focusing on advanced robotics and automation solutions, developed in collaboration with American technology partners.

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In the first seven months of this year, the private sector has made 166 investment announcements in Mexico, with an expectation of capital injection that exceeds 48 billion dollars (mdd) , according to the count made public this Monday by the Secretariat of Economy (SE) .

Most of these investments are concentrated in the manufacturing sector , which covers 53% of the total announced, followed by commerce with 14% and transportation with 11%, according to the data shared.

The main projects include the construction of a fertilizer plant by Mota-Engil and Duro Felguera in Veracruz, with an estimated investment of $1.2 billion, and the expansion of Mars Petcare in Querétaro, which involves an investment of $196 million in the manufacture of animal feed.

Additionally, Harman , a South Korean company, will invest $115 million in the manufacturing of auto parts.

In geographical terms, Querétaro leads as the entity with the highest investment capture , accumulating six thousand 886 million dollars, which is equivalent to 14% of the national total. They are followed by the State of Mexico with four thousand 692 million dollars and Nuevo León with four thousand 159 million dollars.

On the other hand, the Ministry of Economy observes notable investment interest from countries such as the United States, Germany and Argentina, which together represent 69% of the total announced foreign direct investment.

The United States tops the list with 46% of the total amount, which reflects the strong commercial relationship between both countries and the confidence of the American private sector in the Mexican economy.

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