The qualities of Mexican companies as small and medium-sized companies (SMEs) and as family-owned companies mean that reality is not encouraging for them. According to studies by various analysts, 60% of business entities do not reach a second generation, and even worse, 85% disappear in the third generation.

In addition to the above data, a study by IPADE Business School indicates that 49% of family businesses are at risk of disappearing, due to the lack of sufficiently firm controls to ensure their permanence in the medium term.

Contrary to the two statistics presented above, Trayecto ( number 1 in the Top 100 of Autotransporte® ) is mobilized, and far from having a short-term vision of its business, its strategic planning has a horizon of decades, in addition to this, the third family generation of the founders contributes to the company, but in accordance with the standards of corporate and institutionalized governance.

“Each of the leaders at different times in the company had to face a different reality in the country. Today our vision must evolve according to the challenges we face, but we must strategically plan the company we want to have from 2025-2050, and manage to define the key factors of significance,” describes Jorge A. Casares, CEO of Trayecto.

Trayecto is clear that in order to transcend, various factors must converge, where, although there is the guidance of an institutionalized company, there are also clear objectives that must be met in various horizons ranging from one year to a decade or more.

A fundamental guideline in Trayecto is to serve its seven interest groups, “projects must have a profitability of conscience, as is the case with the electric tractor-trailer project, they are not profitable, but they are of conscience; the objective is how to serve our interest groups,” emphasizes Jorge Casares.

To learn more about this business story, we invite you to consult our electronic magazine for the December 2024 edition by clicking here.

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El cargo Route, institutional vision of motor transport apareció primero en T21.