The challenges facing the trucking and logistics industry in Mexico are not limited to insecurity , but also encompass a broader environment that combines economic uncertainty , political pressure, and structural barriers that restrict business growth, according to Eduardo Alejandro Mendoza, CEO of CM Logistics .

The weight of these factors becomes even more significant when considering that logistics costs in emerging economies like Mexico can exceed 12% to 14% of Gross Domestic Product (GDP), according to the World Bank . This level of impact amplifies the pressure on companies’ profitability and influences their investment decisions in an environment marked by volatility, trade changes, and increased operational demands.

From a business perspective, the lack of clarity in the implementation of public policies and the obstacles to realizing investments continue to generate caution. Although there is a discourse aimed at attracting capital and fostering development , these elements are now determining factors for business decisions, Mendoza explained.

At the operational level, the challenges are also reflected at the grassroots level. The creation and formalization of businesses continues to face bureaucratic processes that, in some cases, can drag on for months.

This contrast becomes even more apparent when compared to other markets. According to the executive, in countries like the United States, the process of opening a business can take just a few days, while in Mexico it can take up to three months , directly impacting the speed of business development.

In this context, companies in the sector have opted to diversify their operations to reduce risks and maintain competitiveness. The integration of logistics services throughout the supply chain has become a strategy for responding to more demanding markets with changing dynamics.

Following this logic, CM Logistics diversified its operations into various industrial sectors, expanding its reach beyond traditional transportation. The company has developed capabilities in segments such as industrial manufacturing, footwear, and machinery handling, enabling it to meet more specialized requirements.

Another adjustment is the expansion into less conventional international markets . The company has managed to operate in regions such as Eastern Europe, the Middle East, and Africa, reflecting a trend in the sector to explore new destinations in response to the diversification of global trade.

On an operational level, the strategy has also been geared towards greater integration of processes, from collection to final distribution, with the aim of gaining control over the operation and responding more quickly to disruptions in the supply chain.

The incorporation of technological tools and the adoption of international standards are part of the efforts to strengthen operations. Professionalizing the sector, particularly in areas such as freight forwarding and cargo management, is emerging as a key element in the face of an increasingly competitive environment.

Faced with these challenges, differentiation also depends on the ability to adapt. The company has opted for tailor-made logistics solutions , supported by innovation and technology, to respond to critical operations where delivery times are crucial—a strategy aimed at sustaining operations in an increasingly demanding environment.

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El cargo Bureaucracy hinders investment in transport and logistics: CM Logistics apareció primero en T21.

“Worry about what you can control” is the premise that defines the resilience with which logistics leaders have navigated the uncertainty generated by the current situation, marked by geopolitical changes and protectionist measures in global trade , which, far from stopping the flow of goods, have reconfigured supply chains towards a regionalization model

In the panel “The Art of Leading in the Storm of Uncertainty ,” within the framework of “The 100+ Influential Figures in Transportation and Logistics ,” specialists pointed out that Mexico has overcome tariff uncertainty by becoming the largest supplier to the United States.

In December 2025 alone, Mexico consolidated its position as the main trading partner of its northern neighbor, registering an  exchange of goods worth 70.521 billion dollars , according to data from the  United States Census Bureau .

Given this scenario, the panelists agreed that dependence on Asia must be reduced, taking advantage of the geographical proximity to the United States and the capacity of Mexican manufacturing to strengthen the North American bloc , especially in the upcoming review of the United States-Mexico-Canada Agreement (USMCA) .

Innovation and agility: facing uncertainty in maritime transport

In that context, Diana Cadena , commercial manager of Hutchison Ports ICAVE , and Víctor Monroy , general manager for Mexico and Central America of MSC , spoke from their experience in the maritime sector, highlighting the importance of innovation and agility in port operations.

Cadena cited Bahía Norte in Veracruz as an example of innovation, noting that it was the first joint venture between a port authority and a private company in Mexico. “Without this vision, this joint venture, the port of Veracruz wouldn’t be able to receive the ships it does today. Proof of this is that in January of this year we received the largest ship to ever enter the port, measuring 350 meters in length,” he explained.

He explained that port infrastructure has demonstrated that innovation is the engine of profitability and recalled that the Veracruz terminal went from handling 70,000 TEUs (20-foot containers) in 1995 to more than one million TEUs annually today, attributed to an operational discipline that integrates sustainable technologies, such as electric cranes and automated systems, to compete in the global market.

He also considered that the cost of logistics must be understood, since a plant shutdown or disruption can generate large economic losses

Monroy emphasized that uncertainty is a factor that is always present in logistics and other areas, such as politics, and that the best way to counteract it is for shipping companies to be flexible and agile in responding to the needs of the sector.

“We need to be able to respond quickly to the new needs that a market generates. Despite all the geopolitical issues of last year, despite the issue of tariffs, world trade did not stop, it did not stall, it even grew,” Monroy emphasized.

He said that when flows from Asia to the United States slowed considerably, those flows began to migrate to other markets, “and we were able to mobilize our fleet, so that those markets that needed that support were served in an agile and rapid manner.”

The railway sector and its opening to other markets

In the railway sector, uncertainty has worked in its favor, as it has opened up new niches and shifted from a globalized approach to one focused on regions.

Oscar Del Cueto , president of Canadian Pacific Kansas City (CPKC) of Mexico , stated that the railroad presented an opportunity for new markets, such as the one from Canada to Mexico.

“Today we are creating this ‘ land bridge ,’ as we call it. We transport products from Canada across the United States, they pay us tariffs, they pay us taxes, and we reach a new market that didn’t exist in Mexico and where there is demand. We are talking about grain, wheat that we are bringing from Canada to the Mexican market, passing through the United States without any problem, because we have this connectivity network,” he explained.

Other products include LP gas and plastics. We are also shipping household appliances made in our country via rail. The automotive market, where we already had some shipments from Mexico to Canada, has now grown. So, I think there are opportunities. This is the world we live in; there is a lot of uncertainty, but I believe it also presents us with opportunities.

He emphasized that the railroad is entering markets traditionally dominated by trucking, such as refrigerated goods , by leveraging the network that connects the three USMCA countries. The goal is to make the border between Mexico and the United States as efficient as the one between the US and Canada.

He asserted that to overcome uncertainty, one must focus on what can be controlled to strengthen the North American bloc.

“Worry about what you can control, don’t worry about what you can’t control. There’s a lot out there that we can’t control, but there are things that we can. The flows don’t stop; what can change are the markets,” he pointed out.

Road transport, with structural challenges

According to the National Association of Bus, Truck and Tractor-Trailer Manufacturers (ANPACT) , more than 80% of the goods that move in Mexico travel by road, making road transport the backbone of the national economy.

In that context, Raúl Monroy , president of Grupo TMS (Transportes Monroy Schiavon) – number 12 in the Top 100 of Motor Transport® – considered that, although motor transport is a key factor for products to reach their destination efficiently and safely, this sector faces critical structural challenges to absorb regional growth.

In that regard, he warned that there is a limited road infrastructure , which is compounded by a shortage of operators, which could hinder economic development.

According to the National Chamber of Freight Transportation (Canacar) , Mexico has a shortage of more than  90,000 operators —which keeps the same number of tractor-trailers idle—a situation that could worsen in the coming years, since if the trend continues, by 2028 the figure could exceed 110,000 operators.

He warned that another problem in the sector is the constant disruptions at toll booths, which increase transit times by 20 to 25 percent. These “hidden costs” reduce operator productivity and the utilization of equipment.

Monroy also pointed out that regionalization represents a great opportunity for transportation in Mexico. “The United States and Canada are our main trading partners, and Mexico has now become the United States’ main trading partner, so this will inevitably impact us with more movement, new challenges, and more routes.”

For his part, Jorge Machuca , leader of the Latin American Engine Segment at Cummins , stressed the importance of constant dialogue with the federal government to resolve critical infrastructure problems, such as the saturation of Highway 57 – which runs through much of Mexico, from the border with the United States in Piedras Negras, Coahuila, to Mexico City – and to define a path towards decarbonization.

In this edition of The 100+ Most Influential People in Transportation and Logistics , the message was clear. Leaders in the logistics sector agreed that supply chains must transition from reactive to predictive and forward-looking management models, with supply chains becoming increasingly regionalized, in a clear effort to strengthen and boost the North American bloc.

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El cargo Resilience and regionalization: logistical reconfiguration in the face of global uncertainty apareció primero en T21.

During the presentation of the analysis, Ricardo Delfín , lead partner of Clients and Market at KPMG Mexico, highlighted that although reservations persist about global and national economic performance, almost 80% of the companies surveyed expect to grow in Mexico , and nearly half estimate sales increases of more than 6%, well above economic growth projections.

“Companies are learning to operate in an ambiguous and changing world. Disruption, complexity, and uncertainty are now part of the everyday language of senior management,” Delfín noted.

The study, which gathered the opinions of more than 500 C-level executives and key decision-makers , revealed that while there is less appetite for large physical expansions , such as new plants or greenfield projects (those developed entirely from scratch), there is a clear willingness to invest in digital transformation, innovation, automation, and artificial intelligence , with the aim of gaining operational resilience.

Tariff policies and the review of the United States-Mexico-Canada Agreement (USMCA) are emerging as key factors in strategic planning. Senior management acknowledges that changes in rules of origin and international trade have increased costs and created logistical challenges , leading companies to seek greater operational efficiency to absorb these impacts without fully passing them on to prices.

From the regulatory perspective, Susana Galán , Transfer Pricing partner at KPMG Mexico, emphasized that oversight remains active: 49% of companies have faced formal review processes , while the administrative burden and complexity of tax compliance are consolidating as the main “headaches” for senior management.

“Tax enforcement today begins long before an on-site audit. It starts with data analysis, CFDI (Digital Tax Receipts via the Internet) , electronic accounting, and foreign trade,” explained Galán, noting that 64% of executives already use technology to automate tax processes , although a lag persists that represents risks of non-compliance.

Talent, artificial intelligence, and emotional salary

Human talent management remains a strategic priority. Nearly 70% of companies plan to modify their workforce , reducing automatable positions and strengthening strategic areas such as sales, customer service, and high-value operations.

The study confirmed that artificial intelligence (AI) will not replace human talent , but rather those who fail to prepare to integrate it. In this context, emotional salary, work flexibility, career development plans, and technological training are gaining importance compared to traditional compensation schemes.

For his part, Gerardo Rojas , lead partner of Advisory at KPMG Mexico, highlighted that companies are leaving behind reactive innovation to survive and are moving towards strategies aimed at improving the customer experience, generating new revenue and developing business solutions .

Between 2% and 5% of revenue is the range of investment in innovation that senior management considers appropriate, with an emphasis on cloud, data analytics and AI , both for internal efficiencies and to strengthen customer relationships.

Risk management is evolving towards a more holistic approach, encompassing intangible risks such as loss of relevance, changes in consumer habits, and environmental, social, and governance (ESG) factors. Currently, 71% of companies already incorporate ESG criteria into their risk management , a trend that is expected to continue rising in light of future reporting obligations and increased scrutiny.

“The greatest risk may be complacency,” Rojas warned, emphasizing the importance of updating risk plans and conducting materiality analyses appropriate to the sector and size of each organization.

Mexico, resilient in the face of disruption

Despite global volatility, the study concluded that Mexico maintains key attributes for attracting investment: geographic location, competitive workforce, and economic openness. Meanwhile, the review of the USMCA could become a catalyst for strengthening regional value chains , once the rules of the game are defined.

In short, top management in Mexico faces 2026 with prudence, but also with a clear conviction: investing in innovation, talent and resilience is essential to grow in an environment of constant disruption .

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El cargo TOP Management in Mexico is Committed to Innovation and Resilience in the Face of Constant Disruption: KPMG apareció primero en T21.

More than 350 participants from Latin America, the Caribbean, and Europe reflected on the evolution of the free trade zone model and the challenges that will shape its future, within the framework of the XXVIII Ibero-American Free Trade Zone Conference , held in Punta del Este, Uruguay

The event addressed the main challenges and opportunities for the future of free trade zones, such as innovation, digitalization and Artificial Intelligence (AI), new trends in international trade and nearshoring , key factors for attracting investment and maintaining competitiveness, sustainability and energy efficiency, as well as the development of specialized talent.

Among the conclusions highlighted was the need to consolidate free trade zones as platforms for innovation and digitalization, as well as the fact that attracting investment will depend on regulatory stability , technological infrastructure, and specialized talent. Sustainability is positioned as a strategic pillar, while public-private partnerships will be key for long-term policies.

The networking sessions held during the event fostered new partnerships and business opportunities among attendees. Technical visits to Uruguayan free trade zones showcased management models and practices that solidify their position as regional leaders.

The meeting stemmed from the collaboration between the  Free Trade Zone Association of the Americas (AZFA)  and  the Uruguayan Free Trade Zone Chamber .  This coordination enabled the development of a robust and relevant agenda in response to global trends impacting the sector .

During the Members’ Assembly, progress reports for the year and the 2026 Work Plan , focused on high-impact strategic projects, were presented, and the new Board of Directors for 2025–2026 was elected. It was also announced that Costa Rica will host the AZFA 2027 Conference.

The opening of this edition of the Ibero-American Free Trade Zone Conference was led by the President of Uruguay, Yamandú Orsi, accompanied by national and regional authorities, including the Vice President of Guatemala, Karin Herrera. Their participation reaffirmed the key role of free trade zones as an engine of economic development, investment attraction, and job creation in Ibero-America .

The meeting paid tribute to Johnny Fernández, a founding member who announced his retirement. The 29th Ibero-American Free Trade Zone Conference will be held in Cádiz, Spain, in October 2026.

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The 2025 edition of Expo Transporte ANPACT made it clear that the heavy vehicle automotive industry remains strong, despite all the challenges this sector currently faces. For three days, Expo Guadalajara was transformed into a meeting point where manufacturers, carriers, authorities, investors, and specialists from more than 36 countries converged, making it the largest edition in the event’s history.

With 73,122 visitors , a 20% increase compared to the previous edition, and 660 exhibiting brands , representing a 29% increase , Expo Transporte ANPACT 2025 reaffirmed its position as the most relevant platform in the continent for road transport and the exhibition of cargo and passenger vehicles.

The scale of the venue evidenced this evolution: 70,000 square meters of exhibition space , including the new “Open Expo” area, which this year allowed the arrival of new players and democratized access for companies participating for the first time.

“The 2025 edition featured 110 council meetings, assemblies, technical conferences, panels, and specialized forums on high-impact topics for the sector and the national and international public agenda. These included decarbonization, financing, new technologies, electromobility, artificial intelligence, innovation, road safety, inclusion, clean transportation, and productivity. The discussions brought together national and international leaders and specialists who addressed the global challenges of freight and passenger transport and road transport, from digitalization to new financing models and ESG criteria for sustainable fleets,” said Alejandro Osorio, who chairs the Expo Transporte Committee.

The inauguration set the tone for the day. Rogelio Arzate , CEO of ANPACT, emphasized that the growth was not only quantitative, but also strategic.

“It is the largest freight and passenger vehicle expo on the continent. We broke records in exhibitors, number of visitors, and square meters of exhibition space. Expo Transporte ANPACT serves as a business forum and discussion platform for the national and international public agenda of the trucking and automotive sectors, where industry leaders and key players come together in this pluralistic space that fosters knowledge, collaboration, and agreements among chambers of commerce, associations, authorities, civil society organizations, and other relevant stakeholders,” stated Arzate.

Expo Transporte ANPACT 2025 brought together federal, state and municipal authorities, as well as business leaders, representatives of industrial chambers, national and international organizations and media.

This year, 173 vehicles were exhibited , a 29% increase compared to 2023, featuring technologies that reflect the energy transition of Mexican road transport:

• Euro VI vehicles .
• Hybrid configurations .
• Natural gas units .
• Solutions focused on efficiency and emissions reduction.

This technological diversity consolidated Mexico as a world leader in the export of tractor-trailer trucks , in addition to reinforcing its position as a benchmark in manufacturing innovation.

Awards and partnerships for a stronger industry

During the event, ANPACT received the “Made in Mexico” distinction , awarded by the Ministry of Economy . This recognition guarantees the quality and competitiveness of products manufactured in the country.

Arzate noted that this seal “is a tribute to the thousands of workers who sustain this production chain and a message of confidence for our business partners.”

The Ministry of Environment and Natural Resources (Semarnat)  also presented awards for the Clean Transportation Program , highlighting companies that promote energy efficiency and emissions reduction.

In addition, the National Meeting of Mobility Authorities of the Mexican Association of Mobility Authorities (AMAM) was held , a space where secretaries and state authorities discussed topics such as regulatory harmonization and business models of road transport.

A reflection of the dynamism and resilience of the sector

The 2025 edition delivered a clear message: the heavy vehicle automotive industry in Mexico is not only growing, but evolving. It showcased innovation, strengthened partnerships, boosted competitiveness, and brought together the entire value chain under a single focus: advancing towards safer, more productive, and sustainable transportation.

ANPACT emphasized that the strength of this meeting lies in unity, resilience, inclusion and commitment to Mexico , values ​​that characterize the sector and that will continue to guide its transformation in the coming years.

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El cargo Expo Transporte ANPACT 2025, the largest edition in the history of road transport apareció primero en T21.

Cargo transportation in Mexico faces a complex environment. In the second quarter of 2025 , 82% of incidents were committed with violence , and 65% occurred while the vehicles were moving, according to Overhaul ‘s August report .

Puebla and the State of Mexico accounted for 43.5% of the national incidence, highlighting the vulnerability of the main logistics corridors.

Given this scenario, technology becomes a strategic ally . Samsara closed 2024 with the launch of 10 Artificial Intelligence (AI)-based products designed to improve fleet safety and efficiency, Jorge Puente, Sales Director of Samsara Mexico, explained to T21.

Among them is the AI ​​Multicam System , which installs eight cameras to cover both the interior and exterior of the unit in 360°, with the ability to detect events and send real-time alerts to monitoring centers.

The Mexican market has also spawned its own developments, Puente commented. The engine immobilizer was developed in Mexico, designed to respond to local security risks . Upon detecting a critical event, the unit is locked and prevents further movement. The product has already begun to be marketed in other countries as an example of innovation with global impact, Puente emphasized.

Beyond the technology, the human element remains central. Puente said these tools give confidence to operators and their families. In some cases, video recordings have served to demonstrate that operators complied with safety regulations , exonerating them in accidents.

The shortage of operators is also a challenge for the industry. In 2024 alone, the International Road Transport Union (IRU) estimated a shortage of 99,000 job openings in Mexico .

In this context, the priority cannot be limited to protecting cargo: it must extend to caring for operators, who are key to the continuity of operations, Puente emphasized.

In an environment marked by insecurity and a lack of operators, AI is an everyday resource. Samsara fits into that dynamic with solutions that seek security and trust for those who drive the country, Puente concluded.

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El cargo Samsara strengthens its portfolio with AI-based products to improve security apareció primero en T21.

3M opened the doors of its Innovation Center to showcase how the company combines advanced manufacturing, technological innovation, and consumer insights into its product portfolio.

With more than 78 years of history in Mexico, Javier Lostao, Business Director of Consumer Group Mexico, emphasized that 3M is a diversified company whose main objective is innovation, and that 60% of the company’s consumer business is produced in Mexican plants.

“Mexico is not just a manufacturing center, it’s a technological hub of global importance,” he emphasized.

3M is a global company dedicated to the science of everyday life, founded more than 120 years ago in the United States. The company has grown into a diversified conglomerate operating in sectors such as transportation and electronics, industrial safety, healthcare, and consumer products , with a portfolio that includes more than 60,000 products, many of which are present in everyday life, from adhesive tapes, Post-it notes, and Scotch-Brite fibers.

In this sense, with a presence in San Luis Potosí, Ciudad Juárez and Ensenada , 3M plants supply both the local market and various countries in America.

The nearshoring strategy has strengthened the flexibility and efficiency of these operations, integrating manufacturing with innovation to quickly respond to the needs of different markets.

Examples of this capability range from everyday products such as Scotch-Brite pads, lint rollers and Post-it notes to high-tech developments applied in the automotive, aerospace and infrastructure sectors.

“What we produce in Mexico doesn’t stay only here; we export around 60% of the consumer products manufactured in our plants,” Lostao explained.

One of the Innovation Center’s focuses is understanding and adapting to the habits of Mexican and Latin American consumers . Thus, global technologies are adapted to local needs, from sponges designed to remove grease from traditional pots to more affordable versions of premium products with the goal of reaching every home.

The company also highlighted its efforts in the circular economy and sustainability , reincorporating between 5% and 40% of production waste into new processes, and promoting the transition to recycled packaging and less plastic use.

In terms of logistics, the combination of advanced manufacturing and automated processes has allowed for reduced production, packaging, and distribution times, increasing supply efficiency both in Mexico and abroad.

3M’s strategy also relies on omnichannel campaigns , integrating point-of-sale presence with digital and e-commerce platforms to respond to new consumer purchasing behaviors.

“We want to be in every home in Mexico, offering solutions that make life easier, but always with innovation, quality, and environmental responsibility,” Lostao emphasized.

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El cargo With “everyday technology,” 3M transforms daily life at its plants in Mexico. apareció primero en T21.

In an era of constant transformation, innovation has ceased to be an option and has become a requirement for survival.  This is one of the main conclusions of the report ” Innovation Panorama in Mexico and Central America 2025 ,” prepared by KPMG , a professional services firm specializing in auditing, tax, and consulting, based on a survey of more than 100 executives from companies across various sectors.

“The 20th century was the century of innovation, but the 21st century seems to have come to ridicule it. In just 25 years, we have seen technological disruption like never before. Companies understood, especially after the COVID-19 pandemic, that innovation is not just about reacting or surviving, but about staying relevant,” said Ricardo Delfín , leading partner of Clients and Markets for the Mexico and Central America Cluster at KPMG.

According to the report, 71 % of Mexican companies are already undergoing a digital transformation process , while 8% plan to begin it in less than a year.

This level of maturity is also reflected in technological priorities: Artificial Intelligence (AI), omnichannel models, and self-service platforms , which are leading strategies for redesigning products, services, and channels.

“Today, innovation is no longer a question of whether or not to do it, but rather when and how. Innovation cycles have become so short that they now change in a matter of months,” said Diego Bojórquez , Innovation Manager at KPMG Ignition Mexico.

Furthermore, 75 % of companies in Mexico will significantly change their products or services in the next three years , and of these, 72% will do so by incorporating new technologies.

Although Central America shares a similar vision of the importance of innovation, it still faces a slower adoption rate.

Only half of companies in that region are currently undergoing a digital transformation, although 16% plan to begin it soon.

“We recognize significant numerical differences. For example, in Central America, 52% plan to offer self-service platforms and 34% plan to focus on customer-centric models, higher figures than Mexico because they are just beginning this journey,” explained Luis Rivera , Consulting Partner at KPMG Costa Rica.

One of the key findings is the ambivalent role played by innovation culture.  In Mexico, 67% recognize it as a facilitator , but 28% of respondents also see it as a barrier.

In Central America, this contradiction is more pronounced, with 53% viewing it positively, but 44% identifying it as an obstacle.

“For innovation to flourish, employees must feel confident proposing ideas without fear of consequences. A culture of innovation requires committed leadership, adequate incentives, and dedicated spaces for innovation,” said Diego Bojórquez.

AI (generative and analytical), cloud, automation, and low-code are emerging as the most impactful technologies.  However, barriers persist, such as a lack of skills (36%) and limited access to emerging technologies (38%) are identified as the main challenges.

“Many companies fear the arrival of a disruptive technology that will push them out of the market. That’s why innovation becomes part of business DNA, a mechanism not only to grow, but also to avoid disappearing,” warned Ricardo Delfín.

According to KPMG, companies that fail to transform risk being left out of the game.  To achieve this, they must cultivate a strong culture of innovation, invest in emerging technologies, and foster an open mindset toward change.

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El cargo Innovate or disappear, disruption forces Mexican companies to transform apareció primero en T21.

I hesitated for a moment before opening the rear door. There was no one to greet , no driver, no music playing from the dashboard; but there was the faint hum of the electric motor, and I received a greeting and a welcome aboard.

I got in, closed the door, and the vehicle, a white Jaguar I-PACE , moved off as if it had a mind of its own, carefully obeying every signal.

We moved through the streets of Austin, every brake was precise, every curve millimetric.

When we arrived at our destination, the car stopped and wished me a good day, while the door unlocked automatically.

I got off the unit still feeling like I had experienced something that until a few years ago seemed like science fiction; the future had not only arrived, it had taken me for a ride .

But would these types of technologies be viable in Mexico? I couldn’t help but wonder what would happen if one of these vehicles were to circulate in the chaotic Mexico City, where lack of infrastructure, traffic, and poor road safety are the order of the day.

In the United States, few cities already have this technology. Waymo , for example, only offers service through Uber in Phoenix, San Francisco, Los Angeles, and Austin , and will soon offer Atlanta and Miami, while companies like Volkswagen are already looking to offer this same service in some cities.

In Mexico, electromobility is just gaining ground. However, in conversation with an interviewee, he mentioned Mexico’s great potential in the aerospace industry, where even flying vehicles are being developed.

In this regard, the Autonomous University of Guadalajara (UAG) has described in an article that the development of autonomous mobility   and its mass adoption face significant regulatory and ethical challenges , especially in countries like Mexico.

However, Erick Eduardo Guzmán Quezada, a professor and researcher at the UAG and an expert in artificial intelligence and the Internet of Things, highlighted in the article that the implementation of autonomous cars in Mexico could revolutionize road safety.

The landscape for freight transport is no different. Although brands like International and Volvo have already developed this type of technology for heavy-duty vehicles, testing continues in countries like the United States, which has better infrastructure.

Global mobility is advancing by leaps and bounds. Will we be able to adapt to ever-increasing technology and innovation?

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El cargo The future takes the wheel: a self-driving Uber ride apareció primero en T21.

Geotab continues to promote telematics solutions in Mexico with a focus on safety, cost reduction, and resource optimization for its customers.  

In an interview with T21, José Liborio Calderón, Geotab’s country manager , detailed his main initiatives and strategic alliances that improve efficiency and sustainability in fleet management. 

Geotab developed a technology platform that provides real-time visibilityinto fleet status, improving road safety and protecting company assets.  

Through its telematics solutions, the company offers tools that identify risky driving habits, such as harsh braking or distracted driving, and issue alerts to prevent incidents. 

“The platform not only helps reduce costs through preventative maintenance, but also allows us to monitor driver behavior and ensure that vehicles remain operational for as long as possible,” Calderón explained. 

A success story in innovation and sustainability 

Grupo Bimbo was recognized at the Geotab Innovation Awards for its focus on sustainability and operational efficiency. The company implemented telematics solutions for its fleet management in Mexico and other countries in the region, including Honduras, El Salvador, and Chile. 

“Bimbo has a clear goal for 2030: to achieve 50% electric or low-emission fleets. With our platform, they can manage routes, maintenance, and productivity, helping them advance their transformation strategy toward more sustainable mobility,” Calderón emphasized. 

Geotab’s achievements also include its integration with General Motors (GM) for light vehicles in Mexico, which will allow companies to access telematics solutions without the need for additional devices.  

This integration will facilitate the collection of data directly from vehicles, optimizing their performance and reducing operating costs. 

GM-integrated telematics offers key benefits, such as faster installation because the units come pre-equipped with telematics devices from the factory. This allows access to real-time data without the need to install additional hardware. Additionally, compatibility with the manufacturer is guaranteed, avoiding warranty issues and ensuring that the information obtained is accurate and directly extracted from the vehicle’s system. 

Four years leading the world in telematics 

For the fourth consecutive year , Geotab has been recognized by ABI Research as the number one telematics provider worldwide . Among the factors that have helped it maintain this leadership position are its focus on innovation, its big data analytics capabilities , and the development of solutions tailored to diverse industries. 

“We are a family business. A company that has dedicated the last 25 years to generating a very robust value proposition in telematics. Year after year, we are investing a significant amount of resources in updating the platform,” Calderón explained. 

Additionally, Geotab’s 2024 Sustainability Report highlighted how the company supports its customers in reducing carbon emissions and transitioning to greener fleets. Tools such as energy efficiency analysis and smart route management have been key in this process. 

In addition, the company launched the Fill the Fleet promotion , designed to facilitate the adoption of telematics solutions by new fleets. 

“For all current customers, Fill The Fleet is a promotion valid until June 30th. It consists of the free adoption of the cameras, for which you will only pay the monthly subscription price,” explained Calderón. 

The company also ventured into new areas, such as sponsoring pilot Majo Rodríguez, reflecting its commitment to innovation and sustainable mobility. 

In recent years, Geotab has experienced sustained growth in the country , with significant expansion in its customer base and connected vehicle subscriptions.  

The company expects this trend to continue in the coming years, driven by digitalization and the growing demand for telematics solutions in the sector. 

Geotab remains committed to innovation and development in Mexico , focusing on providing tools that improve the safety, efficiency, and sustainability of business operations. As a strategic market, the country represents a key opportunity to strengthen technological solutions that drive growth and competitiveness. 

Finally, Calderón emphasized that in the company, each member is part of a high-performance team, where perseverance and discipline are essential for success.  

He compared their training routine to soccer, pointing out that receiving the ball is just the beginning, and that what’s truly important is how they play. Therefore, he emphasized that they strive daily to be in top form and ensure that every action brings them closer to their goals.  

He also emphasized that his commitment extends not only internally but also to customers and distributors, whom he considers an essential part of the team. Ultimately, he explained, “true success lies in moving forward together.” 

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