Iberia will land in Monterrey, Nuevo León, starting June 2, 2026. With this flight, Mexico becomes the Spanish airline’s strongest market, although for now it has ruled out other destinations such as Guadalajara, Jalisco, or Felipe Ángeles International Airport (AIFA) .

“Right now, we operate where our commercial partners operate, and they have their largest operation at Benito Juárez Airport. I think AIFA is extraordinary news for the country and always contributes. In the end, it means more opportunities. However, at this time, we continue to operate from Benito Juárez,” Marina Colunga, Iberia’s commercial director for Latin America, told T21.

He stated that they are “satisfied” with operations from Mexico City International Airport (AICM) , as connectivity is working “well.”

Regarding the launch of its new flight to Monterrey, he emphasized that the city is not only a market, but also an additional alternative for the entire northern part of the country and its connection to Europe.

He specified that the flight between Madrid and Monterrey will have three weekly frequencies and will operate with an Airbus 330-200 with capacity for 288 passengers; this will provide more than 800,000 seats between Mexico and Spain.

Neiyarit López, Iberia’s Country Manager in Mexico, indicated that this new flight was a combination of factors analyzed over a period of 18 to 24 months, including the World Cup, which will take place next year between the United States, Canada, and Mexico.

“The World Cup was undoubtedly one of those analyses for the route, and of course, we’re not stopping our focus on Latin America and the important market that is Mexico,” he asserted.

Colunga added that ” the World Cup is good for us, but it’s not a sufficient reason for a route we’re envisioning in the long term . It’s true that we expect a higher number of visitors, like any other country hosting a World Cup, but that’s not the factor we’re focusing on for the route.”

Currently, the Spanish airline operates 21 flights between Madrid and Mexico City with its A350 aircraft with capacity for 348 passengers. It also has codeshare with Viva Aerobus and Volaris , and interline service with Aeroméxico .

“Our commitment to Mexico isn’t new; the relationship has been going on for many years, with different realities and circumstances; we’ve always stayed the course and have been growing,” he emphasized.

At the company level, Colunga noted that Iberia currently has 163 aircraft, and from its hub in Madrid, it connects to 144 destinations. Furthermore, as part of its 2030 Plan, it seeks to boost its financial efficiency, strengthen its hub , and expand its fleet, among other initiatives.

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The Spanish airline Iberia announced that as part of its 2030 Flight Plan, it plans to invest six billion euros , add new aircraft, and reach other destinations such as Toronto, Canada; Philadelphia, United States; and Monterrey, Mexico .

Marco Sansavini , Iberia’s CEO, indicated that this outlook is due to the transformation process and results achieved over the last decade, which is why they expect to achieve annual profitability of between 13.5% and 15% during the period.

“It’s an investment that’s 70% directed toward the fleet and the rest toward other elements. Of what will be allocated to the fleet, 80% will be for growth and making Madrid a leading hub, and the rest for renovation. Then, investments related to the customer, employees, and facilities,” he emphasized.

In this regard, Sansavini explained that they are seeking to increase the number of long-haul aircraft from 45 to 70 , with capacity allocated between Europe and Latin America, Spain and the United States, Madrid and Europe, and the domestic market.

Regarding the new flights to Toronto, Philadelphia, and Monterrey, which is the second destination in Mexico, as it currently has a presence at Mexico City International Airport (AICM) , he specified that they will begin in the summer of 2026.

“With the new fleet, we’re not only going to open new destinations, but also strengthen those we already serve through increased frequencies. Throughout the arrival of the new aircraft, we’ll share the evolution of the network,” Sansavini stated.

The plan includes the renovation of 100% of long-haul cabins , the opening of an additional premium lounge in Terminal 4 of Barajas Airport , and a strong commitment to digitalization and Artificial Intelligence (AI) to improve the customer experience.

Likewise, the new Ciudad Iberia will be built in La Muñoza , a cutting-edge aeronautical innovation center, where the corporate headquarters will also be relocated. It also plans to hire 1,000 people annually, reaching 250,000 direct, indirect, and induced jobs and contributing €19 billion annually to Spain’s Gross Domestic Product (GDP), among other initiatives.

He recalled that the plan’s three strategic lines have been presented throughout the year: boosting financial and operational strength, developing Madrid as a leading European hub , and ensuring the future of maintenance.

During the presentation of the 2030 Flight Plan from Madrid, he mentioned that within these areas there are 20 initiatives such as fuel efficiency, strategic alliances, investment in people development and in the organization of the future, among others, all of which aim to strengthen Iberia.

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Just a few years away from celebrating its centenary, Iberia has consolidated its commitment to sustainability and its presence in Latin America. The airline, which currently connects 105 destinations in Latin America with Europe and Spain , has opted for a strategy that balances regional growth with environmental care, promoting more responsible aviation.

“We are at a crucial moment where we must think about the impact of our actions, both in environmental and social terms, and Latin America is fundamental to that vision,” said Beatriz Guillén, Iberia’s Global Sales Director, at the ALTA AGM & Airline Leaders Forum 2024.

Sustainability strategy: commitment to the environment

Iberia has structured its sustainability strategy around four pillars, which seek to reduce environmental impact, improve inclusion, enhance social impact and foster innovation. Among its most notable initiatives is the renewal of its fleet with aircraft such as the Airbus A350-900, which consume up to 35% less fuel, contributing to a significant reduction in the carbon footprint.

Guillén pointed out that this is one of the most important advances, because “we want to be part of the global solution. Reducing emissions is a challenge that we all share, and we are committed to reducing them by 10% by 2025 compared to 2019, and to achieving carbon neutrality by 2050.”

Iberia is also investing in the use of sustainable fuels (SAF) and has begun to collaborate with startups and companies in the energy sector to develop these fuels, specifically in Spain.

However, Beatriz Guillén emphasized the current challenges of this industry and stated that the production of sustainable fuels is still limited and expensive , which is why greater government investment and collaboration with the private sector is required for its use to become a reality on a large scale.

Despite advances in biofuels, their production remains a challenge in Latin America.

“We have not yet begun to work on how to obtain biofuel in the different Latin American countries, and I think that there is also a very important role for local airlines in also putting pressure on and promoting this industry directly from the local airline. At the end of the day, it is more a national project to be able to generate this. We are focusing on how to do it in Spain and trying to see all the countries that are beginning to generate it. But each airline should encourage this conversation,” explained Guillén in an interview.

Latam, a strategic pillar for Iberia and the case of Mexico

For Iberia, Latin America (Latam) is a key region , with a constant growth in demand for flights. The airline currently operates daily and weekly routes to Mexico, Argentina, Brazil and other countries, in addition to continuing to expand its network of destinations to meet the growing demand of Latin American passengers.

“Latin America has been and will continue to be one of our main priorities. Our growth in this region has been double-digit, and we strive to maintain a robust operation that allows us to increasingly connect Latin American passengers with Europe and the rest of the world,” he said.

In an interview, he highlighted Mexico as one of the markets with the greatest growth and potential and assured that the demand for services is growing, as well as in markets such as Brazil, Argentina and Colombia.

“Mexican flights are going very well; they are full of both passengers and cargo. It is a market that could have much more capacity. What happens is that we need airplanes to be able to do that, but we are very happy with the demand that originates in Mexico. Even the demand to Mexico is quite balanced,” he said in an interview with A21.

Economic and social impact in the region 

Iberia’s commitment to Latin America is not limited to connectivity; it also encompasses the positive impact on local economies and job creation. The aviation industry in this region generates around 156,000 jobs, of which 73% are in Latin America, with average salaries between 20% and 30% higher than the average salary in the region. Iberia collaborates with various local partners and promotes responsible tourism, benefiting communities and generating a significant impact on the region’s economy.

“Aviation has the power to change lives, not just by connecting places, but also through the jobs and opportunities it creates,” Guillén said.

Iberia has implemented various technological initiatives to improve the customer experience. One of them is the possibility of managing complaints through WhatsApp, which allows for more agile and efficient communication.

In addition, the airline has optimized the infrastructure at Madrid airport to facilitate connections, offering a comfortable and efficient transit experience.

“We want every step of the journey, from booking to the final destination, to be a positive experience. We invest in technology and in improving our facilities because we want our passengers to feel well looked after and valued,” said Guillén.

Iberia Vision: sustainability with social impact

In addition to its environmental focus, Iberia has a strong commitment to social impact in Latin America . The airline participates in initiatives that support vulnerable communities and contribute to the UN Sustainable Development Goals. For example, Iberia collaborates with organizations to facilitate medical treatment for Latin American children with serious illnesses, giving them access to health centers in Europe.

“We want to be a positive force in society. It’s not just about numbers, but about people and communities. We work with NGOs and local groups to make our impact in Latin America tangible and positive,” concluded Beatriz Guillén.

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