The new generation of the RAV4 HEV marks a key point in Toyota ‘s strategy in Mexico. From now on, the model range will be entirely hybrid electric; moreover, it not only represents a product evolution, but also another piece within the brand’s regional logistics network.

The sixth generation of the SUV will be manufactured at Toyota’s plant in Ontario, Canada , and will arrive in the country via rail transport, as part of the productive integration of North America.

During the presentation, Guillermo Díaz, president of Toyota Motor Sales Mexico and Lexus de México, emphasized that electrification is the central focus of the brand’s vision.

“At this brand, we always strive to ensure that mobility has a positive impact on people’s lives and the planet. We try to offer efficient solutions that contribute to reducing emissions,” he stated.

He recalled that Toyota began its journey toward electrification in Mexico in 2010 with the launch of the Toyota Prius . Since then, he estimated, the brand has helped prevent the emission of nearly two million tons of CO2 in the country.

“We set ourselves the goal of having at least one electrified vehicle in each segment by 2030, and we are going to meet that goal sooner,” he said.

Gerardo Romero, Vice President of Operations for Toyota Motor Sales Mexico, noted that globally, more than 15 million units have been sold since 1994. In Mexico, where it has been sold since 2003, sales have exceeded 220,000 units

Furthermore, since the introduction of the hybrid electric version in 2019, 32,991 units have been sold.

“We went from selling more than three thousand in 2019 to more than seven thousand in 2025. These numbers clearly reflect that electrification in Mexico is not a future promise, it is a reality,” he said.

The sixth generation comes with four versions: LE, XLE, Limited and Woodland; all electric hybrids.

It uses a 2.5-liter engine assisted by electric propulsion, producing 226 hp in front-wheel drive and 236 hp in all-wheel drive. The reported combined fuel consumption ranges from 23.2 to 27.7 km/l.

Romero highlighted that, in addition to electrification, the model takes an important step in digitalization.

“This is the first Toyota vehicle in Mexico with Toyota Connected Services. This platform lays the foundation for vehicles that are increasingly defined by software,” he commented.

The plug-in hybrid is here

The brand announced that the plug-in hybrid electric vehicle (PHEV) version will arrive in the first half of the year , allowing for fully electric driving with the gasoline engine providing backup when needed.

“We don’t force customers to use any type of technology. What we do is provide the options so they can decide,” he explained.

He added that Toyota also has electric and hydrogen fuel cell vehicles globally, whose arrival will depend on the evolution of the Mexican market.

This year, the company expects to sell around 127,000 units in Mexico , surpassing the 3.6% growth recorded the previous year.

With the new 2026 RAV4 HEV, Toyota consolidates an electrification strategy that, according to the brand itself, has already ceased to be a future bet and has become a commercial reality in the country.

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That’s why it launched the R25 Plan , a strategic project that redefines the way Renault operates, innovates, and connects with its customers.

“At Renault, we’re not just focused on selling cars, but on transforming the customer experience from every touchpoint. We’re not just looking for margin indicators, but rather generating real value for the entire ecosystem: employees, repair shops, advisors, and distributors. And, above all, for the more than half a million families who have already placed their trust in us,” said Jesús Gallo, CEO of Renault Mexico.

The R25 Plan is structured on three fundamental pillars : an obsession with customer satisfaction , a strengthened and strategic distributor network , as well as an optimized, innovative and 100% digital operation .

This approach responds to a critical need to provide accessible, efficient, and desirable solutions in a constantly changing market.

In this regard, by increasing their sales rate by 15% and their after-sales rate by 19% , they will seek to guarantee the quality of repairs with more than 100 points and a specialized network with over 30,000 hours of training, as well as increasing their electromechanical enrollment by 60% and their technical staff by 80%.

Renault has also promoted a network coverage of more than 95% of the national territory , with key points in Mexico City, Monterrey, Guadalajara, Aguascalientes and Merida , where its new brand image has also been deployed , reflecting the redesign of the physical experience on the sales floors.

The third pillar of the R25 Plan focuses on the complete digitalization of processes , with the upcoming launch of RConnected , a platform that will facilitate the entire purchasing experience for dealers and customers, from vehicle preparation to delivery.

Added to this is the Renault Product Master , a specialist who will guide customers through the purchasing process to ensure that each decision is aligned with their needs.

Portfolio renewal: From entry-level to electric luxury

Renault will renew 75% of its portfolio , with a presence in two new segments .

In the last 10 months, they have already launched more than five models , including the new Koleos , where Mexico is the first Latin American market to have it and the second in the world after South Korea.

Since its introduction in 2008 with 11,000 units and a significant improvement in 2017 with 16,000 units , the Koleos has established itself as a key model for the brand in Mexico.

Renault will offer a conventional and a hybrid version that embodies the company’s vision under the concept ” voitures à vivre “ (cars for living), integrating four major pillars: engine, technology, safety and design .

In addition, it incorporates elements of the Human First Program , aimed at ensuring safety not only focused on the driver, but on the entire road ecosystem, as well as Alpine ‘s competitive spirit , present in its performance.

Under the hood, the new Koleos offers a 2.0-liter turbo engine, a seven-speed transmission, producing 215 hp and 240 lb-ft of torque with five driving modes. It also features artificial intelligence, fully autonomous parking, and Level 2 autonomous driving. Safety features include a 540° camera and active safety features for pedestrians, cyclists, and motorcyclists.

In the Full Hybrid E-Tech version it offers a 1.5-liter turbo engine with a complete hybridization system that delivers 241 hp and 402 lb-ft of torque , managed by a three-speed DHT gearbox and five driving modes . This architecture allows the vehicle to start in completely electric mode and 75% of its journey to be completed without gasoline consumption , thus achieving a combined performance of up to 22.1 km / l and a range of a thousand kilometers per tank , reducing fuel consumption by 40% .

In parallel, Renault will also launch a limited edition of 275 units , as part of an exclusive positioning strategy.

Pre -orders will begin on May 26 , with a pre-release on June 12 and official launch on June 13 .

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Toyota México announced that it sold 58,081 vehicles in the period from January to June 2024, which represents a market share of 8.2% and a growth of 22% compared to the same period of the previous year, so it anticipates that 2024 be your best year in sales so far .

The five most popular Toyota models in the Mexican market, which represent more than 60% of the brand’s total sales during the first half of the year, are:

1. Hilux with 11,877 units.
2. RAV4 with seven thousand 577 units.
3. Corolla with six thousand 332 units.
4. It advances with five thousand 167 units.
5. Raize with four thousand 851 units.

“Thanks to the work of the entire Toyota team and, above all, the trust of our customers and distributors, we are very happy with the results of this first semester. At the beginning of 2024, our goal was to reach at least 105 thousand units sold, with 25% hybrid electric (HEV) technology; Today I am proud to share that we project to have the best year in Toyota sales in Mexico,”  commented Guillermo Díaz, president of Toyota Motor Sales and Lexus de México.

Furthermore, as part of its electrification strategy, which seeks to reduce CO2 emissions, one of the achievements reflected in the first half is the progress in the HEV sales objective , since during this period 27% has been achieved with 15,623 units sold and the goal for 2024 was to reach 25 percent.

For its part, the focus on innovation, sustainability and customer service has allowed Toyota to achieve other relevant milestones so far this year, such as the commercialization of 1.5 million units in Mexico since its arrival , reaching more than 144 thousand HEVs in circulation in the country and reduce more than 1.1 million tons of CO2, thanks to the commercialization of said vehicles with HEV technology.

In addition, Toyota has an electrified vehicle in each segment with the arrival of the HEV version of the Tacoma, a goal it had set for 2025.

The automaker highlighted in a statement that its positive performance during the first half of 2024 is due to its focus on customer service as one of its top priorities.

“Customer service has become one of the hallmarks of our company and is key to maintaining our competitiveness in the market. That is why we continue to advance in high-performance operational programs to have highly trained personnel and personalized attention for our customers,” according to Juan Mejía, director of Customer Service at Toyota Mexico.

In this sense, the company remains committed to having the most competitive maintenance costs in the industry, as well as offering differentiated services such as Mobile Service, which allows it to serve retired populations and corporate clients, and Express Maintenance , which guarantees maintenance services. quality in the shortest time possible.

Likewise, in these first six months, Toyota has dedicated itself to offering innovative alternatives that allow it to satisfy the needs of its customers, such as digital sales and the Comonuevos program.

Digital sales represented 21% of total sales so far this year and the Comonuevos Toyota program, which offers certified pre-owned vehicles with the same guarantees as new cars, recorded 4,952 units sold in the same period.

“The progress of the semester is consistent with our expectations compared to the same period last year, reflecting an increase of 22% compared to the same period in 2024. The 58,081 units sold represent 55% of our annual goal, which It reflects the trust of our customers and the effort of the entire Toyota team. In addition, they are an indicator that we are returning to pre-pandemic levels ,” said Alejandro Carmona, deputy director of Sales at Toyota Motor Sales in Mexico.

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Toyota presented the new 2024 Tacoma that incorporates hybrid electric (HEV) technology, with which it reaches 55% of its catalog in Mexico with a version in this technology and which, in addition, will be produced in the country.

Marisol Blanco, Director of Public Relations at Toyota Motors Mexico, pointed out that on the Japanese automaker’s path to being a sustainable mobility company, it has been important to put consumers at the center and listen to their needs.

“Electrification is not just a trend, it is a necessity to achieve carbon neutrality. It has to do with an objective and that is to reduce emissions, and moving towards an electrified Mexico requires collaborative work,” he mentioned.

For his part, Guillermo Díaz, president of Toyota Motor Sales México and Lexus de México , stressed that for the company the best mobility option for Mexico is the HEV in this energy transition, so they continue on their path to have an option with this technology in each model, placing the tenth hybrid model in the country .

This path in the country began in 2010 with the arrival of Prius. Today they have 10 of the 18 models in the catalog in Mexico.

“The Tacoma HEV becomes the tenth member of the hybrid electric family. For us, the most enriching thing is to offer more environmentally friendly mobility alternatives,” highlighted Gerardo Romero, Vice President of Operations.

It should be remembered that the Tacoma is produced in the Baja California and Guanajuato plants , however, in 2023 Toyota announced an investment of $328 million in the Guanajuato plant for the production of the new generation of the Tacoma HEV .

In this sense, it will be in that location where the HEV version will be produced, in addition to a third of Tacoma production will be hybrid electric to satisfy the North American market.

“The fact that the Tacoma is produced in Mexico is to satisfy the demand of the North American region; it is the best-selling pickup truck in the United States, which is why more than 90% of the Tacoma production goes to the United States and Canada,” said Marisol Blanco. .

Toyota expects to market 1,500 units of the Tacoma HEV in the Mexican market in the first 12 months.

The new Tacoma HEV incorporates a 2.4-liter four-cylinder turbocharged engine, with a power of 228 hp and 243 lb-ft and an eight-speed automatic transmission.

CAMRY 2025

Toyota also presented the new generation of Camry 2025 , which comes 100% HEV, so the Japanese company will seek to place at least 3,500 units in the Mexican market for the first year .

In this sense, Gerardo Romero assured that they are looking to have enough product for customer demand, so they will seek to have this amount in Mexico.

“We are looking to have enough product for our customers, we bring more and more product seeking to fill the demand we have,” he said.

Guillermo Díaz highlighted that the brand reached 1.5 million vehicles sold in Mexico this semester, of which 142 thousand have been HEVs, which has allowed it to reduce more than 1.1 million tons of CO2 in the country, so Toyota will continue their path to cleaner mobility.

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