The Hot Sale concluded its 2025 edition with a historic sales record of 42,725 million pesos (mdp) , which represented a growth of 23.7% compared to the previous year, as announced by the Mexican Online Sales Association (AMVO).

El cargo Hot Sale 2025 breaks sales record; Mexicans shop more online apareció primero en T21.

Walmart Mexico and Central America  described the results of Hot Sale 2025 as “outstanding ,” recording a 28% increase in the total value of merchandise sold through its digital self-service channels.

According to the retailer , thanks to Walmart Fulfillment Services, they were able to deliver 95% of orders on time, while on the marketplace , 85% of orders were delivered in less than 48 hours in major cities in Mexico.

“The results of Hot Sale 2025 are a clear testament to our omnichannel market leadership. They demonstrate that seamlessly integrating the physical and digital worlds is resonating with consumers,” said Ignacio Caride , CEO of Walmart Mexico and Central America.

During the online sales campaign, which ran from May 26 to June 3, one in three customers purchased from Bodega Aurrera , both in-store and online, the company said in a statement.

In the first few hours, the “ Bodega Aurrera en Línea ” platform grew by double digits in download volume, sales on digital channels of general merchandise, extended catalog, pantry and groceries, compared to Hot Sale 2024.

As for Sam’s Club , six out of 10 members shopped at this store, achieving double-digit growth in traffic both in the club and online.

Walmart Supercenter , meanwhile, achieved sustained growth in traffic and sales across all regions of Mexico. Meanwhile, Bait , its telephone service, registered over 60% growth in new lines.

“At Walmart Mexico and Central America, we achieved outstanding results during Hot Sale 2025. Our efforts focused on driving key differentiators such as low prices, a wide range of products and services, and fast deliveries,” the company emphasized.

The company has more than 3,100 physical stores in Mexico and a supply chain with 21 distribution centers to meet consumer demand.

According to its first-quarter 2025 report, the retailer saw a  6.5% increase  in consolidated revenue, with sales of 239.161 billion pesos (mdp) during the period.

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El cargo Hot Sale drives Walmart’s e-commerce growth apareció primero en T21.

In this context, the quality of operational data became one of the greatest challenges, even above the available technology.

During the 2024 Hot Sale, online sales in Mexico exceeded 34.5 billion pesos (mdp) , an increase of 15.3% compared to the previous year , with more than 14.4 million orders processed , according to data from the Mexican Online Sales Association (AMVO).

Up to 60% of the event’s total sales were made online , putting enormous pressure on delivery systems, especially considering that 94% of shoppers preferred home delivery .

For Jorge Jiménez, CEO of Conectamos, a Mexican startup specializing in logistics operational intelligence, the problem is not only one of capacity, but also of visibility and data fragmentation .

“Logistics is a highly reactive industry. Today, the big problem isn’t a lack of technology, but rather the failure of systems to adapt to the chaotic reality of the operating floor. At events like Hot Sale, this takes its toll,” he warned in an interview.

The avalanche of orders during Hot Sale exposes the cracks in the logistics infrastructure, as  limited capacity, low operational visibility, and disconnected processes—typically resolved with WhatsApp, Excel, or improvised emails —are the order of the day for many operators.

“Without real-time visibility, you can’t properly plan your capacity or be proactive. And that leads to high costs or delays that undermine the customer experience,” Jiménez explained.

This lack of structure not only affects peak season, as outside of Hot Sale, e-commerce in Mexico maintained a projected growth of 24% compounded annually until 2026 , making the need to modernize logistics operationswithout slowing the pace of delivery even more evident.

Faced with operational complexity, Conectamos opted for a radically different approach: an invisible technology layer that integrated with what operators were already using—such as chats, spreadsheets, and legacy ERPs—and gave them order, structure, and real-time visibility through Artificial Intelligence (AI).

“We didn’t impose a new system. We connected to what already existed, structured the data, and automated workflows. This allowed us to optimize routes, validate deliveries, and anticipate errors. All of this was frictionless and had no learning curve,” the CEO explained.

In that sense, Jiménez explained to this media outlet that in the case of unpredictable eventualities, for example, what has been happening at the port of Manzanillo due to the protest by customs workers, proactive communication is the best ally.

“Being warned in advance about a delay isn’t the same as finding out when you’re already upset. The end user is the one who pays the price. This affects both the reputation of the e-commerce and the shipping company,” Jiménez said.

In the midst of a high-demand season and facing an expanding e-commerce ecosystem, the keys to success, according to Jiménez, are organizing, visualizing, and anticipating .

“The key is having visibility into the operation. From there, we could make better decisions, allocate resources, optimize routes, and prevent the customer from finding out about problems when it was too late,” he emphasized.

Technology alone doesn’t solve the logistical challenges of Hot Sales, but when applied intelligently and focused on operational reality, it can make the difference between a successful campaign and a reputational crisis.

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Mercado Libre

The twelfth edition of Hot Sale in Mexico , which will be held from May 26 to June 3, 2025 , comes with high expectations of digital consumption, in which 7 out of 10 Internet users plan to purchase a product or service during this campaign, according to the Pulso Hot Sale 2025 report by the Mexican Online Sales Association (AMVO) .

Since 2018, purchase intent has grown by more than 22 percentage points , reflecting the increasing value this seasonality represents for consumers.

In this context , Alejandro Caballero highlighted that this year a record investment of three thousand 400 million dollars (mdd) was announced in Mexico , an increase of 34% compared to the previous year.

This commitment reinforces Meli’s leadership, which has invested more than $1 billion annually in the country over the past five years .

“Our investment has allowed us to build the most competitive logistics arm in Mexico. Today, we are the largest carrier in the country, and that allows us to offer same-day or next-day deliveries,” Caballero said.

Currently, Mexico is the company’s second-largest market , after Brazil and ahead of Argentina.

In 2024, Mercado Libre grew 37% in net revenue globally , and in the country alone it already has around 25 thousand employees , compared to the 300 it had just six years ago.

During Hot Sale 2025, they will offer discounts of up to 55% on 15 million products , within a catalog that exceeds 100 million items .

In this regard, Caballero highlighted that 50% of sales come from small and medium-sized enterprises (SMEs) , and 75% of registered sellers are also SMEs .

“We’re further supporting SMEs. Our ecosystem greatly helps Mexican families, including with loans and campaigns designed to boost them,” he added.

For his part, Alessandro Labelli, Insurtech Director of Mercado Pago , explained that Mercado Libre will offer a 10% discount with Mercado Pago credit cards, a 10% discount with deferred payment options ( Buy Now, Pay Later ); 18 and 24 months of interest-free payments on purchases made on and off Mercado Libre; 10 to 20% coupons with seven participating banks; and 10 to 20% cashback with five financial institutions.

Logistics, the silent differentiator of e-commerce

Omar Ramírez, Senior Director of Logistics at Mercado Libre Mexico, pointed out that eight out of 10 consumers want their package delivered to their home , and there’s a significant strategic plan to make that possible, so ” logistics is just as important as discounts .”

In this regard, Ramírez explained that technology is the key to aligning processes and responding to growing demand , aligned with a distribution and storage expansion strategy.

Currently, more than 80% of the products sold use the company’s fulfillmentmodel, which already operates 12 logistics centers with almost one million square meters and 100% recycled packaging .

The logistics network includes more than 100 operational nodes , a fleet of more than 900 electric vehicles and  an air hub in Querétaro , with four aircraft operating daily, and up to six flights per day during Hot Sale , making same-day deliveries possible in 26 cities across the country.

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El cargo Mercado Libre consolidates its position as the fastest-growing platform in Mexico heading into Hot Sale 2025. apareció primero en T21.

The eleventh edition of the Hot Sale that took place from May 15 to 20 of this year broke a sales record with a growth of 15.3% compared to the previous year’s edition, accounting for 34,539 million pesos in total sales.

According to the report from the  Mexican Association of Online Sales (AMVO) , in collaboration with NielsenIQ ,Netquest , Similarweb , Emplifi , Digimind  and  Retail Compass, the growth of the campaign continues to increase year after year, with a sustained double growth digit, so in 10 years Hot Sale has grown 57.2% in sales .

Roberto Butragueño, Retail Director of NielsenIQ, highlighted that nine out of every 10 sales are from the retail sector, that is, 88% of sales, while 12% belong to the travel and B2C services sector.

Likewise, he highlighted that the average ticket during the 2024 campaign was 2,391 pesos, and 28.1 million units were sold in 14.4 million orders, while the average number of items per order was cited as 1.9 items per order.

“It is a little less than previous years (average items on order) due to a trend in which the consumer increasingly has more alternatives, is more informed and looks for the best purchase option product by product. He no longer concentrates the purchase on a single order, but rather places different orders on different brands,” said Butragueño.

For her part, Daniela Orozco, director of Intelligence and Market Studies at AMVO, indicated that four out of every 10 Internet users bought during the Hot Sale , that is, 47%, which corresponds to 12.5 million people, of which 84 % are banked people.

Regarding sales channels, it is worth remembering that this campaign was born exclusively in the digital channel and migrated to the physical channel, however, the preference for buying online remains, which is why six out of every 10 purchases are made online .

“Due to the maturity of the companies, the campaign is beginning to extend to physical channels. The physical channel is no longer an exception, it has become an omnichannel campaign,” said the specialist.

In this sense, 59% of buyers in the campaign went to the online channel , mainly for the convenience of buying from anywhere (69%); 13% bought in physical stores; while 29% of shoppers used an omnichannel experience .

In addition, Daniela Orozco highlighted that the southeast of the country was the main purchasing area, with 28%, even surpassing the area of ​​Mexico City and the Valley of Mexico , with 24 percent.

The main payment methods were debit card (42%), credit (40%) and departmental card (12%); However, the specialist highlighted that payment on delivery grew (11%).

Regarding delivery, eight out of 10 people preferred home delivery, with 79% ; But picking up the order at some pickup point grew in this campaign, with 14% of participants.

Finally, Daniela Orozco indicated that this campaign maintained the perception of security when purchasing at the Hot Sale, since 85% of buyers say they feel safe when making a purchase .

Furthermore, Roberto Butragueño indicated that, according to what was collected by the study, 86% of the companies declared that they will participate again in the next edition of the Hot Sale, committing to understanding and improving the customer experience.

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El cargo Hot Sale 2024 Breaks Sales Record; Southeast Mexico Increases Participation apareció primero en T21.