GUADALAJARA, JAL.- Hino Motors Sales Mexico celebrated its 18 years of presence in the country with a renewed image, the launch of new products and the firm commitment to consolidate itself as the number one brand in service within the commercial truck segment.

During his participation in Expo Transporte ANPACT  2025 , Oswaldo Cacheux Sánchez , the company’s Planning and Marketing Director, explained that the brand’s philosophy is based on the concept of “Total Support ,” a comprehensive approach that seeks to accompany the customer at every stage of their vehicle’s life cycle, from sales, training and maintenance, to fleet renewal, with the goal of maximizing the profitability and operational availability of each unit .

For his part, Yu Sakamoto , president and CEO of Hino Mexico, elaborated on the meaning of the concept , which summarizes the company’s Japanese philosophy.

“For us, ‘we are always with you’ is not just a phrase. It is a commitment that encompasses everything: the quality of sales service, operator training, roadside assistance, and constant improvement at every point of contact with the customer,” he said.

Sakamoto emphasized that Hino’s true value lies not only in its products, but also in its human capital , considered the brand’s most important differentiator .

“We are convinced that the key to our success is the growth of our people: our employees, dealers, operators, and customers. By developing their talent, we generate a virtuous cycle of continuous improvement that drives growth for everyone,” he emphasized.

In recent years, the company has invested significantly in infrastructure, process standardization and training , achieving a satisfaction rate of over 90% among its customers.

“To date, we have trained more than 100,000 operators and more than 20,000 customers , in addition to offering free brake and clutch replacement programs, with more than 10,000 parts replaced , which reflects our real commitment to after-sales service,” the executive added.

Towards a new generation of products

In terms of product, Hino announced a phased rollout strategy that prioritizes quality and operational reliability. In 2024, the company introduced the FC 1024 Euro 6 model , which has performed exceptionally well in the market, and in the coming months will begin marketing new diesel and hybrid versions , in addition to preparing for the launch of the 500 series in 2026.

“We want to be a responsible brand to our customers, society, and the environment. That’s why we launch our products carefully, ensuring that each model meets the highest quality standards,” said Sakamoto.

The president of Hino Mexico announced that the parent company in Japan is already mass-producing hydrogen-powered trucks , evidence of the brand’s commitment to sustainable and emission-free mobility .

“Our strategy is not limited to a single technology. We believe in multiple solutions: clean diesel, electrification, and hydrogen, depending on the needs of each customer and region,” he explained.

With 25,000 units operating in the country and 80 service points distributed throughout the national territory , Hino reinforced its vision of being a long-term partner for its customers.

“Our goal is not just to sell trucks, but to support fleets throughout their entire operating cycle. We want to maximize their profitability, minimize total costs, and ensure their vehicles never stop,” Sakamoto emphasized.

Comment and follow us on X:  @jenna_GH_  /   @GrupoT21

El cargo Hino celebrates 18 years in Mexico, reaffirming its leadership in service apareció primero en T21.

During April of this year, 3,830 heavy units were wholesaled in Mexico. Of this figure,
Kenworth placed 1,185 units, representing 30.9% of the period’s sales, according to data
from the National Association of Bus, Truck, and Tractor Truck Producers (ANPACT).

In second place in the heavy-duty vehicle market was Freightliner, with 30.8% of the market
share, equivalent to 1,181 units sold.

In the third sales position during the fourth month of the year, International parked by
wholesaling 413 vehicles, accounting for 10.8% of total sales.

Together, the three brands accumulated 2,779 units, equivalent to 72.5% of total sales in
April 2024.

Meanwhile, the tractor-trailer subsegment was led by Kenworth, with 945 units out of the
2,016 wholesaled in the mentioned month, representing 46.9% of the total for the month.

Freightliner placed 602 tractor-trailers in April, equivalent to 29.9% of sales. International wholesaled 290 tractor-trailers, accounting for 14.4% of the total marketed.

The mentioned brands together placed 1,837 tractor-trailers, representing 91.1% of the units
wholesaled in April of this year.

As for the sales figures of the rest of the cargo units in the reference month, it can be
observed that out of the 1,814 trucks wholesaled, Freightliner accounted for 31.9%, i.e., 579
units, while Hino sold 298 units, representing 16.4% of the total. On the other hand, Isuzu
distributed 288 trucks, accounting for 15.9% of total sales in April 2024.

Comment and follow us at X: @Liznomas / @GrupoT21

El cargo Three Brands Account for 72.5% of Heavy Unit sales in April apareció primero en T21.

During April of this year, a total of 3,830 heavy-duty units were wholesaled in Mexico. Out of this figure, Kenworth placed 1,185 units, accounting for 30.9% of the period’s sales, according to data from the National Association of Bus, Truck, and Tractor Manufacturers (ANPACT).

Meanwhile, Freightliner secured the second position in the heavy-duty cargo vehicle market with 30.8% market share, equivalent to the placement of 1,181 units.

In the third spot for sales during the fourth month of the year was International, wholesaling 413 vehicles, representing 10.8% of total sales.

Together, the three brands accumulated 2,779 units, accounting for 72.5% of total sales in April 2024.

Meanwhile, the tractor-trailer subsegment was led by Kenworth, as out of the 2,016 units wholesaled in the mentioned month, a total of 945 belonged to the referred brand, representing 46.9% of the total for the month.

On the other hand, Freightliner placed 602 tractor-trailers in April, accounting for 29.9% of sales. International wholesaled 290 tractor-trailers, accounting for 14.4% of the total sold.

Together, the mentioned brands placed a total of 1,837 tractor-trailers, accounting for 91.1% of units wholesaled during April of this year.

Regarding the sales figures of the remaining cargo units in the reference month, it can be observed that out of the 1,814 trucks wholesaled, Freightliner accounted for 31.9%, or 579 units, while Hino sold 298 units, accounting for 16.4% of the total. On the other hand, Isuzu distributed 288 trucks, representing 15.9% of total sales in April 2024.

Comment and follow us on X: @Liznomas / @GrupoT21

El cargo Three brands accumulate 72.5% of heavy-duty unit sales in April apareció primero en T21.