Promologistics celebrated its 20th anniversary by highlighting that over the past two decades the company has grown from a small family business to a technology and logistics organisation with international reach, with a presence in several key markets.

The 4PL began operations with a warehouse of just 400 square meters, responding to the needs of small and medium-sized enterprises (SMEs) that required logistics solutions to compete in an increasingly demanding market.

“We turned every challenge into an opportunity, trusting that adversity was not a limit, but rather a possibility to grow,” said Marcos Sulkin, president of Promologistics.

Over time, Promologistics has overcome challenges such as long payment terms and the pandemic crisis, always maintaining a focus on innovation and continuous improvement.

Since its inception, the company has integrated technology as a key element to offer agile and efficient solutions.

“We are a technology company that does logistics, because without technology we could not get to where we are today,” said Felipe Ordóñez, CEO, in an interview with T21.

He added that thanks to advanced connectivity platforms, the company has managed to offer a personalized experience to each customer , managing complex inventories and increasingly tight delivery times.

He also explained that technology allows Promologistics to manage a vast number of SKUs and maintain an efficient flow of information between customers and partners.

This technological integration has been fundamental for the optimization of inventories and the reduction of costs for its clients, especially in the growing e-commerce sector , where delivery times have become critical.

Along these lines, as part of its growth strategy, Promologistics will double its operational capacity in 2025 with the opening of a third distribution center (cedis).

“We are building the third cedis to be able to grow with our clients and the market,” said Ordóñez.

This new facility will enable the company to meet growing demand and maintain its standard of operational excellence.

In addition, the company opened its first office in Spain, with the aim of serving as a bridge for European companies seeking to establish themselves in Mexico, said Felipe Ordóñez.

“The pandemic and trade tensions between the United States and China have boosted interest in Mexico, and we want to be the strategic partner for those companies looking to enter the Mexican market,” he added.

On the other hand, Promologistics has reaffirmed its commitment to sustainability , focusing on reducing CO2 emissions and minimizing the environmental impact of its packaging.

In this regard, the general director pointed out that they are working with their transport partners to improve emissions throughout the logistics chain.

Part of this strategy also includes optimizing reverse logistics processes and reusing materials , reducing waste generated by logistics operations.

Growth projection

Felipe Ordóñez explained in an interview that the main challenge for Promologistics in the coming years will be to continue its rapid growth without losing its closeness to its customers.

“Our challenge is to grow fivefold in the next three years, but the most important thing is to ensure that we do not lose the quality and closeness to our customers, which has been key to our trajectory,” he said.

The manager also did not rule out opening a fourth winery, in response to demand, towards the end of next year.

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In a macroeconomic context that benefits Mexico, adding nearshoring in the country and reshoring in the United States, the demand for logistics services has increased, according to Mario Rodríguez, president of DHL Supply Chain , who says that the division has maintained an expansion strategy, especially in dual-use buildings that serve both the northern neighbor and the domestic market.

One year after taking office as head of the Mexican division of the German company, Rodríguez told T21 that it has been a year of many movements, since he has had to lead some projects that were already being carried out and manage some new ones. .

“It has been a year of expansion, of growth, not only of the business, but of our physical presence and with an international framework that favors us, there is still much to do,” he said.

In this sense, he assured that the company remains optimistic about the nearshoring trend , which represents a challenge to provide capacity to clients in the face of this phenomenon, since high specialization of infrastructure and transportation is required.

He pointed out that clients require specific specifications in infrastructure , such as 36 feet in height, platform capacity, patios, ability to connect cold rooms, that are friendly to the environment, among others.

It is worth remembering that during his visit to Mexico in July of last year, Oscar de Bok , global CEO of DHL Supply Chain, announced that the company would invest 500 million euros for the period 2023-2028 in Latin America , aimed mainly at infrastructure. domestic as centers for logistics, automation, digitalization and decarbonization efforts.

Part of this investment was already directed at creating new logistics infrastructure in strategic locations, such as GAIA II , in Monterrey, a 50 thousand square meter (m2) complex that is already in operation, and which adds to the 30 thousand m2 in GAIA I and a third building is expected on that same campus.

Additionally, in Tijuana the company built a building that bears the name of Carrizo , a 20 thousand m2 infrastructure that is expected to be operational by this third quarter of 2024.

Likewise, for the fourth quarter of the year, the first of four buildings (50 thousand m2 each) in T-Mex Park are expected to come into operation , a mega campus that the company opted for in the State of Mexico and is planned to meet the needs of the Felipe Ángeles International Airport (AIFA).

“They are large expansions of buildings of 20,000-50,000 meters, which are very important full print to give the country and our clients the capacity to face this trend of nearshoring, it is a very challenging, but very promising future,” added Mario Rodríguez.

He highlighted that currently the logistics muscle of DHL Supply Chain has more than 1.2 million m2 of roofs in 90 buildings throughout the Mexican Republic, and that they have a collaborator base of 14 thousand employees in the division.

Likewise, the electric fleet amounts to 53 vehicles , which is added to a fleet of gas trucks, and together with the total fleet, DHL Supply Chain has a shipping capacity of one thousand to two thousand trucks per day.

Mario Rodríguez assured that they will continue to feed this ecosystem, specifically by increasing the capacities of their vehicles and creating more environmentally friendly distribution centers, such as with connectors for solar panels, technology and robotization.

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