Querétaro, known for its thriving manufacturing industry, is becoming an epicenter of Mexico’s digital economy , as data centers for technology giants such as Amazon Web Services (AWS) , Google , and Microsoft have decided to establish themselves in this state .

In an interview with T21 , Carlos Salgado , Undersecretary of Information Technology for the Querétaro government, stressed that as part of this transformation, the state has 12 other companies that operate multiple data centers , positioning the entity as one of the main hubs outside the United States and Canada, comparable only to cities like Santiago, Chile, and Sao Paulo, Brazil.

“This is creating a very interesting industry around data centers, and our universities are developing graduates in that industry,” he emphasized.

The rise of various digital services, the use of virtual tools, as well as data processing and storage, driven by  nearshoring  (relocation of production lines),  has increased the demand for data centers in Mexico , which is why it is projected to build 73 facilities of this type by 2029, according to estimates by the  Mexican Association of Data Centers (MEXDC) .

The state official emphasized that educational institutions are adapting their programs to train professionals in key areas such as programming, data analysis, big data, and cybersecurity, to respond to the needs of a rapidly evolving market. To accelerate this training, a program has been launched in collaboration with the European Union.

“We are launching a new program through the European Union to accelerate this training, because universities sometimes take a long time to adapt their programs,” Salgado explained.

This effort seeks to generate specific technical skills that support not only the technology industry but also sectors such as aerospace and automotive.

Querétaro’s geographic location is part of the state’s success in attracting technology sector investment in recent years. It is centrally located and has connections to Mexico City, Guadalajara, León, and Aguascalientes, benefiting from its position as a strategic logistics hub.

This advantage facilitates both connectivity for data centers and the development of other industries, since in addition to technology, Querétaro stands out in industries such as the automotive industry, with several companies supplying auto parts, and the aerospace industry, with firms such as Bombardier , Safran , and Embraer .

A distinctive element is that “I believe we are the only state that has an aeronautical university within the airport,” he emphasized, while pointing out that they are seeking certification as the first air terminal “with a spaceport license from which suborbital flights can take off.”

The state government invests heavily in an ecosystem of innovation and technological development, which has made Querétaro an attractive destination for foreign investment, attracting capital from countries such as Germany, Korea, Spain, Canada, and the United States.

To diversify its economy and reduce dependence on tariff-laden industries, Querétaro is promoting entrepreneurship and startups in services and technology.

According to Mexico’s Ministry of Economy , Amazon will invest five billion dollars in Querétaro to develop a digital data center region.

This amount will represent a contribution of $10 billion to Mexico’s Gross Domestic Product (GDP) over the next 15 years, starting in 2025, and the creation of more than 7,000 jobs annually.

At the national level, according to a report by the consulting firm Mordor Intelligence , the data center market in Mexico is expected to grow at a compound annual rate of 10.5% between 2021 and 2026, reaching a value of $1.5 billion .

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Google has reached an agreement with DHL for the express delivery of technology devices in the Devices and Services business unit in the Americas, Asia and Europe through the DHL Express GoGreen Plus service with sustainable aviation fuel (SAF), as part of its commitment to decarbonization in air cargo transportation.

“Google aims to achieve net zero emissions across its operations and value chain by 2030. Optimizing how we transport Google devices around the world is a key part of this journey. That’s why we are delighted to collaborate with partners like DHL, who share our passion for Net-Zero. The SAF program is a great step forward in that direction,” said Omar Molina, director of Global Transportation for the company.

The dialogue between Google and DHL Express began during DHL’s Sustainable Logistics Era Global Summit in April 2023, which brought together key decision-makers, opinion leaders and stakeholders to discuss cleaner and more sustainable logistics. ecological. They then carried out a pilot project last June for four months, using SAF, which was successful.

“We are confident that this agreement and Google’s significant investment will encourage others to follow suit and contribute to the transition to low-emission transportation services powered by sustainable aviation fuel,” John Pearson, global CEO of DHL Express.

In a statement they reported that DHL Express launched GoGreen Plus in 2023, which uses SAF to allow its customers to reduce CO2e emissions associated with their shipments. It is currently supported by three of the largest contracts in the sector with BP, Neste and World Energy.

SAF is produced from renewable raw materials with a sustainable energy profile, such as used cooking oil, waste and hydrogen. Conventional, carbon-intensive aviation fuels or kerosene are derived from crude oil.

GoGreen Plus is part of DHL Group’s goal to achieve net zero emissions by 2050 . With around 70% of the company’s carbon footprint coming from its air network, sustainable air transport solutions are important for creating sustainable logistics operations.

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Grupo DEACERO, one of the largest companies in the production and distribution of steels, has announced a strategic partnership with Google Cloud, aiming to drive a digital transformation that will redefine the landscape of this industry.

The agreement represents the joining of the steel industry to one of the world’s most innovative technological platforms to enhance its digital capabilities and strengthen its leadership in the sector.

This technological collaboration will allow Grupo DEACERO to scale its infrastructure resources, data analytics, and information management flexibly, according to changing business needs. Additionally, it will leverage industry-leading cloud technologies, ensuring high levels of performance and availability to enhance its operational efficiency.

Among the highlighted benefits of this alliance is the adoption of advanced data storage and processing solutions, as well as access to emerging technologies such as artificial intelligence and machine learning, which will drive the company’s digital transformation strategy.

Julio Velázquez, director of Google Cloud Mexico, expressed his enthusiasm for supporting Grupo DEACERO on its journey towards the future of manufacturing, providing innovative solutions to address key industry challenges.

Antonio Neri, Director of Transformation and Digital at Grupo DEACERO, shared the aspiration to become a success story in digital transformation.

“Our aspiration is to become a success story in the digital transformation of a manufacturing company, achieving, through our strategic partners, our value equation, which is: enabling business capabilities and generating productivity throughout our value chain,” added Antonio Neri.

With over 70 years of experience, Grupo DEACERO has built a solid reputation in the market, recognized for its culture, products, and focus on sustainability. Now, with the implementation of an integrated and efficient digital architecture, supported by Google Cloud technology, the Mexican company is poised to reach new levels of operational efficiency and adaptability.

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